Check out the recently launched new gTLDs - .NGO and .ONG, created specially for the Non-Governmental Organizations. If you want to register your organization online, .NGO and .ONG are right for you as they offer Trust, Credibility and Global Reach. A webinar was recently hosted with PIR panelists, Jimmy Lam, Lauren Price, Sadik and Tony Connor. Here is the presentation deck from the webinar.

1. Webinar for ResellerClub resellers

2. Not-for-profit manager of the .org domain,
an open, global domain name registry that
offers a unique home for organizations
www.pir.org
About Public Interest Registry

3. The Evolving Internet

4. How can we best serve our core global
community of NGOs?
www.pir.org
One Simple Question
Three years of outreach
Over 40 countries
Spoke to over 16,000 NGOs

5. Usage of ONG and NGO Worldwide

6. Market Requirements
Credibility
Visibility
Fundraising
Connect
to Others
Validated Domain
Validated Domain
OnGood Website
Validated Domain
OnGood Donation Tools
OnGood Website

7. The OnGood Solution
OnGood is an exclusive suite of online services revolutionising the
way NGOs and nonprofits worldwide raise awareness, funds and
support for their missions.
OnGood membership includes
• the new .ngo and .ong domain bundle – an exclusive
validated domain name only available to NGOs
• a customizable online profile, including the ability to accept
donations, within the OnGood community website
• entry in the searchable NGO directory, making it easier to be
found online

8. What’s Different in .ngo & .ong
Registrar Purchase Flow Requirements
Technical Bundle of .ngo & .ong at the Registry
Validation by Public Interest Registry
Account Set Up & Validation Reminder Emails
Premium Names

9. High-level Registration Process
Present .ngo
&.ong terms
Registrant
completes
validation with PIR
within 360 days of
domain create
Passes: PIR
removes server
hold and notifies
registrar via poll
queue
Complete
domain
purchase;
present URL link
on order
confirmation
screen
Email registrant
the Claim URL
and store in their
customer
account
Fails: PIR
executes domain
delete and
notifies registrar
via poll queue
Email the
registrant reminder
to set up account
and complete
validation if not
completed (PIR or
Registrar)
Pre-sale Purchase Post-sale
Registrar PIR

10. What’s Different in .ngo & .ong
• Purchase Flow
• Presentation of and agreement to the PIR policies (see Product Guide for
examples)
• Presentation of the Claim URL
• The Technical Bundle of .ngo and .ong
• Understanding EPP
• No Private / Proxy registrations
• Validation
• Registrant has 360 days to validate
• Domain name is not usable until validated (Server Hold)
• Claim URL needed to trigger account set up at www.ongood.ngo
• Registrant validates at www.ongood.ngo
• Account Set up and Validation Reminder Emails
• Premium Names
• Q3/Q4 Afilias / PIR will adopt the new EPP standard for Premium Names
developed by the community

11. Technical Bundle of .ngo & .ong
• Why a bundle?
• To offer a consistent naming experience to registrants and an immediate global
impact
• What is a bundle?
• Market perspective: combined sale of second-level domains for both TLDs
• Technical perspective: set of two domains linked in the registry sharing most
identical attributes
• Minimum Requirements for the technical bundle
• During the registrar’s purchase flow/checkout process, the registrant must
explicitly agree to PIR’s .ngo & .ong Registration Policies
• After registration both sites must resolve to DNS records of the registrant’s
choosing
• For the duration of the registration term, proxy registration and/or privacy
protection is not allowed.

12. Understanding Name Server Behavior
At the registry level, the following attributes are the same for the .ngo and corresponding .ong domain name
• Registrar of Record
• Registration and Expiry Dates
• Registrant, Admin, Billing, and Technical Contacts
• Name Server Association
• Domain Status
• Applicable grace periods (Add Grace Period, Renewal Grace Period, Auto-Renewal Grace Period, Transfer
Grace Period, and Redemption Grace Period)
Nameservers will be the same for both the .ngo & the .ong domain
• e.g. example.ngo points to ns1.example.org, ns2.example.org – this means at the registry level
example.ong is automatically associated to those same nameservers
• Any update to the nameservers of one extension will automatically be updated for the other extension at
the registry level

13. Value-Added Services with .ngo & .ong
What Value Added Services could the customers need?
• While DNS hosting (nameserver records) are the same, every thing else is unique – the
hosting space, web server services, etc.
• For example:
 If the registrant wants both sites to resolve, they will need webserver hosting for 2 sites (content at
example.ngo & example.ong)
 If the registrant wants to receive email at example.ngo AND example.ong, they will need email service
(mailboxes) for 2 domain names
 If the registrant wants to have secure (https) transactions for both domains, they will need an
enhanced SSL certificate (not the basic 1 cert = 1 domain certificate)
 Content: Grassroot NGOs need help with content for their profile pages, social media assets (which
could be new) and, of course, their websites
What Value Added Services are prohibited?
• Only private registrations/proxy registrations (accurate registrant info must be displayed in
whois)

14. Continued Outreach and Marketing
• Digital Advertising
• Currently targeting NGO
prospects
• Events
• Continue to attend and
support NGO events
• Local Partners
• Continue to nurture the NGOs
and associations we have met
with over the past three years
• Work with channel partners to
reach out to the NGO
community
• Donor Advertising
• Online ads to drive donors to
the site
• Offline ads such as press,
video ads etc.
• Helps with general awareness
of .ngo
• Work with Customers
• To complete their profile
pages
• Tell the stories of NGOs that
have good pages/websites
• Help them educate their
supporters

15. Online Advertising

16. Early Adopters
Gates Foundation Global Giving Bhumi Save The Children Jane Goodall Institute
Care India World Wildlife Fund
National Geographic
Society
Chautauqua Watershed
Conservancy
PETA
US Olympic Team Teach for India World Ape Fund
Nelson Mandela
Foundation
YMCA

17. Use Of The OnGood Directory

18. Benefits Selling .ngo & .ong Domains
• Number of domain names
• Initial analysis shows 1.8 domain name bundles per registrant
• Unique Value Proposition of .ngo Yields Stickiness
• If the registrant has completed validation, they are likely to have a
genuine need or use for the domain name
• The purchase of .ngo includes listing on the OnGood directory
• Hosting and other Value Added Services
• Upsell of hosting, email and security is a potential upside, particularly for
grassroots NGOs
• Content: Grassroots NGOs need help with content for their profile pages,
social media assets (which could be new) and of course their websites
• Registry Commitment to Drive Global Market Adoption
• PIR developed .ngo & .ong with the NGO market, in response to market demand
• PIR has invested to create awareness & drive adoption.
• Investment to create new demand into the channel continues. This is only the
beginning.

19. ResellerClub price of .ngo and .ong bundle is
$35.99
Thank You