Meeting the Digital India Challenge
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The Digital India program that the Government of India recently launched ensures that our country becomes a digitally infused nation over the next few years. How do we meet this challenge? Samiran Gupta, Head of India at ICANN discusses this.
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Meeting the Digital India Challenge
- 1. Samiran Gupta Head of India ICANN samiran.gupta@icann.org Meeting the Digital India Challenge HostingCon Mumbai 12th December 2014
- 2. 2 India’s Internet ecosystem is a study of contrasts Increasing Penetration Infrastructural constraints Low impact on GDP Regulatory hiccups and concerns Where are we today?
- 3. 3 Some India market trends Sources: AT Kearney IAMAI-IMRB IMRB I-Cube GARTNER ASSOCHAM – PWC DNA • Always connected: 51% • Blazing growth: (49% rural :33% urban: 60% mobile) • Entertainment driven: 73% of those in rural India access the Internet for entertainment purposes • E-retail poised to grow by 70% in 2015: to US$6 bn. Total market size at present around $13 bn +. • First L-Root instance in India: 700qps • Usage of TLDs in India Usage in India Private or personal use (e.g., family or social purpose) Education or Non-Profit A Business (e.g., Selling Goods) Local Community Activities Other Generic TLDs 73.5 66.7 76.5 53.0 6.8 Industry TLDs 27.7 27.1 21.9 19.9 3.4 Brand TLDs 23.1 11.8 48.0 14.1 3.0
- 4. 4 The Digital India Challenge and its Nine Pillars To bring greater efficiencies to governance To make the nation “digital-ready” by 2019 Key vision of the program: • To make digital infrastructure a utility for the people • Ensure digital empowerment of the people • To enable government services on demand 1. Broadband Highways 2. Universal Access to Phones 3. Public Internet Access Programme 4. E-Governance – Reforming government through technology 5. eKranti – Electronic delivery of services 6. Information for All Electronics Manufacturing 7. Electronics Manufacturing – Target NET ZERO Imports 8. IT for Jobs 9. Early Harvest Programmes
- 5. 5 So what does this mean for the industry? Message #1: A need to re-imagine the Internet THE NEED/OPPORTUNITY FOR • More bandwidth • Compelling content and design and in different languages • More storage space • Domain names that are memorable • Domain names in non-English scripts • Technology that integrates new gTLDs with all online services • Technology which bridges the skills/education challenges of users • Skills capacity building • All of the above at a cost the market can bear
- 6. 6 The Industry as a whole will need to co-ordinate better – a multistakeholder model Message #2: A need more than ever for stakeholders to work together Government Civil Society Regulators/Quasi Regulators Registries/Registrars/Resellers Academia/Think tanks Other private sector Media
- 7. 7 What excites us at ICANN the most - Making the Internet experience more ubiquitous Technology and innovation is making the power of New Generic Top Level Domains (new gTLDs) and Internationalized Domain Names (IDNs) a reality https://www.youtube.c om/watch?v=1kFcxf8 KAjg Brand TLDs (.tata or .shriram), geographic TLDs (.delhi), new gTLDs and IDNs could be game-changers for businesses. Examples: .food or .music, .shiksha, .ooo, .भारत, .संगठन The India market challenge – looking beyond the big brands: The India market place is difficult to ignore - micro, small and medium enterprises (MSMEs) contribute nearly 8 percent of India’s GDP, 45 percent of manufacturing output and 40 percent of the nation’s exports. Second largest employers after the farm sector The value proposition: Better branding Better searchability Proliferation of local language content The challenges: To sell new concepts to this diverse market Consumer education - in multiple languages Better co-ordination within the eco-system
- 8. About ICANN
- 9. 9 Internet Corporation for Assigned Names and Numbers (ICANN) • Domain Names .com .org .net; .sg .kh; .संगठन , .游戏, . شبكة • IP address (203.176.130.34) (2607:f0d0:1002:51::4)
- 10. 10 Where ICANN is - Connectivity Infrastructure
- 12. 12 ICANN APAC Hub - Singapore + APAC team includes + Technical, legal and outreach/co-ordination support + In India I am available as your point of first contact and for ensuring that you are well supported + Some recent India-specific activities have been + Launch of .भारत + Participation at events/conferences including APriGF, CyFy, Cyberlaws, ISOC Kolkata, ISOC Chennai, Hague Institute, DSCI Annual Security Summit and HostingCon + L Root installation
- 13. 13 Would you like to get involved with ICANN? There are many ways to participate • Join the community • Follow us on social media • Get on our mailing list • Participate in calls and webinars • Come to our meetings • Held globally three times a year, there is no registration fee • Apply for a fellowship • The next one is at Singapore, 8th February – 12th February • Meet and engage local community members • You may be pleasantly surprised! There are a lot of folks who know ICANN in India
- 14. Thank you!
Hinweis der Redaktion
- Thank you for having me with you today. Some of you, if not most of you, are on the frontlines of the Internet community in India. We seem to be in for exciting times ahead but each group within the eco-system needs to play its role. Or a few years from now, at this same conference we will be discussing what went wrong! Today, in my brief talk I want to look at things from the perspective of someone who is relatively new to this industry. Yes, till approximately 75 days ago, I was in the consulting business. I have advised a bunch of tech companies over the last 25 years on issues particularly around stakeholder management. So my perspective – where I am looking in from – is going to be slightly different and hopefully bring value to you. And I hope to leave you with two simple messages …. So let me start without further ado.
- Penetration: It is projected that by the end of 2014, there will be 302 million Internet users in India (IAMAI research). Of this, 173 million will be mobile wireless Internet users. India’s internet penetration is fueled by the growth of its telecoms network (approx. 933 million subscribers as of March 2014 Bandwidth: India’s Internet has been plagued by low bandwidth availability. While the average speed in some of the fastest growing markets is 28 Mbps, the average speed in India is only 6 Mbps (McKinsey). Delayed vacation of bandwidth held by India’s armed forces have slowed the process further Contribution to GDP: The Internet in India contributes 1.6% to the national GDP as opposed to 3.4% for developing nations and 1.9% for developed nations (McKinsey) Regulatory hiccups and concerns: The 2G licensing scandal in 2012-2013 halted investments in the industry thereby slowing down 3G/4G implementation Inability to regulate social media in a society with strong democratic moorings have led to concerns with law makers and regulators
- The market is buzzing! I give some proof points …. 51% of all respondents to a survey said that they were connected to the Internet 24x7. In the past year, Internet usage growth in rural India is faster than urban India (49%:33%) Internet usage growth on mobile phones is at 60% year on year 73% of those in rural India access the Internet for entertainment purposes India’s e-commerce sector poised for a boom (present size approx. US$ 13 billion) First L-Root instance in India: 700qps Usage of TLDs in India ATK: First bullet IAMAI: Second bullet L Root: Give case study – and the demand for secure and fast access DNA research: last point
- Here’s a quick overview of the Digital India program. The blue boxes to me signify strengthening and growth of infrastructure drivers. The green boxes are content related drivers and are where there will be proliferation of domain names and email addresses. The purple boxes are socio-economic drivers. Lets take a minute to understand the potential impact of the program. My reading is that if all the blue boxes are “delivered”, India’s Internet infrastructure will be more secure stable and robust pushing society to adapt/use the green boxes, leading to policy issues being mandated to deliver the purple boxes. Where does it put us? I believe we need to start looking at the Internet in a very different way for the next level of growth.
- The government’s actions will drive new users to the Internet. In a sense they are doing the marketing for you! What does that lead to? A demand for ….. Data centers …. Training more people in all aspects of technology – security, programing, etc. Some of these opportunities are challenges as well! The nature of demand will change and the industry will need to adapt to the chaning market place
- Each stakeholder group has its own challenges. And we need to be respectful of that. The government is concerned about security. The Civil Society about FOE, the academics and think tanks are trying to understand the strategic value of the Internet, regulators are grappling with the emerging governance models. Ladies and gentlemen in the audience, you are grappling with the real nuts and bolts of the industry. My question is, how can all of this be coordinated in to one cohesive plan for the future? I hope that sooner rather than later there is discovery of the value proposition of all stakeholders working together.
- The challenges are enormous but for example Is there a way to work with the MSME ministry or the four ISOCs? Consumer education is very critical. I am presently looking at a potential high-profile “domain squatting” case involving a large media business in India. Domain names IS the new real estate and it is important that all users understand what this is all about. And educate the market place! And these challenges cannot be met on its own. The participation of related stakeholders very important.
- ICANN’s core function is to maintain and administer the Domain Name System
- We are a co-ordinating agency designed to ensure security, stability and resiliency is maintained in the addressing system
- Given the diversity of the APAC region – ICANN is working with members of the regional and local communities in bringing standardization of our services. Specific to India we are working on IDNs with C-DAC.