The increase in demand for navigation services from a wide spectrum of consumer segments such as automobile and telecom industry is expected to drive the satellite navigation market. The report begins with a snapshot about the global scenario in the satellite navigation market. The section outlines the global satellite navigation systems such as Global Positioning System, GLONASS, Galileo and COMPASS developed by the U.S., Russia, European Union and China. It also provides the global market size and growth from 2005 to 2013e along with the sectors generating demand for the forecasted period 2013, when the global market is expected to be worth USD 239 bn. This is followed by an overview of the satellite navigation industry in China indicating its historical market size (2009) and forecasted market size (2015e and 2020e), growth (2009-2020e) and the industries which are the key application areas, such as, aviation, communication, transport. The report also provides a value chain of the industry that involves the operators, service providers and chip providers that complete the satellite navigation market. An analysis of the factors driving the demand for satellite navigation products explains that the growing automotive industry, growing telecommunication industry, entry of mapping portals, government regulation are increasing the market size of the industry. The cumulative effect caused by these factors is expected to generate strong demand for the satellite navigation products and services. The satellite navigation industry is witnessing the emergence of a new navigation system developed by China namely, Beidou, also known as COMPASS. This system is expected to give tough competition to the other navigation systems operating in China developed by other countries like USA, European Union and Russia. Although, the system is still at the nascent stage but it is gradually developing with strong support from the Government. The report provides a timeline illustrating the gradual rise and development of the system as the Government of China plays an instrumental role in the development of the industry. An in-depth analysis of the latest and oldest satellite navigation system draws out a comparison between the COMPASS and GPS satellite navigation system (GPS holds 95% of the Chinese Satellite Navigation market share). The report also provides the key trends that the satellite navigation market is witnessing with the rise of the Beidou Satellite Navigation System (COMPASS). The report contains a brief analysis about the competitive landscape of the industry. It has categorized the key players (manufactures of the navigation system enabled devices) on the basis of parameters such as, revenue, net profit and market capitalization. A ranking chart and a bubble chart have been shown with the key players. Competition section also provides profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, oper

1. Satellite Navigation Market – China
October 2011

2. Executive Summary
The Satellite Navigation System is a constellation of satellites that provide autonomous geo-
spatial positioning with global coverage
Market
Satellite Navigation System with global coverage may be called a global navigation satellite
system or GNSS
The navigation market in China is expected to be worth USD x bn by 20--
LE
Growing Automobile Industry
Factors Growing Telecommunication Industry
driving the
market
Entry of mapping portals
Government Regulation
MP
COMPASS
SA
China is developing its own satellite navigation system called Beidou
It has launched its first satellite and is gradually launching more satellites
After the system is fully operational, it will give strong competition to the global positioning
system which holds the major share in the market
The companies operating in the sector are original equipment manufacturers of satellite
navigation devices
Competition Some of the companies are sellers of satellite navigation products
Players in the market include Player 1, Player2, Player 3
SATELLITE NAVIGATION MARKET IN CHINA 2

3. •Global Scenario
•Market Overview
•Factors Driving the Market
•Beidou Satellite Navigation System
•Competition
SATELLITE NAVIGATION MARKET IN CHINA 3

4. There are four satellite navigation system operating in the
global market
Russia - GLONASS
• It was launched in 19--
USA - Global Positioning
System (GPS)
Initially, it was meant for military
applications, but in the 1980s, the European Union - China - Beidou
government made the system Galileo
available for civilian use • It was launched in
20--
USD bn
250
PLE Global GNSS Market
i 1%
Application 1
Application 2
M
h 2% Application 3
+j% g 5%
A
200 4% Application 4
f
S e 5% Application 5
150 6% 2% 42%
d Application 6
c
100 b 8% Application 7
a
Application 8
50 25% Application 9
Application 10
0
20-- 20-- 20-- 20--e 20--e 20--e 20--e 20--e 20--e
Source:
SATELLITE NAVIGATION MARKET IN CHINA 4

5. Satellite navigation market in China is expected to grow at
an aggressive rate
Satellite Navigation Market in China - Overview
• The Satellite Navigation System is a space-based global navigation satellite system (GNSS) that provides location and
time information in all weather, anywhere on or near the Earth, where there is an unobstructed line of sight to four or
more GPS satellites. It is maintained by the United States government
LE
• Globally, the navigation market is expected to be worth USD i bn by 20--
P
• It provides positioning, navigational and measurement services for military and civilian use
• China uses navigation systems like GPS, Galileo, Glonass, and Beidou. However, GPS controls p% of the market
Key Application Areas
SAM Satellite Navigation System – Market Size
Application 1 Application 2 Application 3
USD bn
80
z
Application 4 Application 5 Application 6 60 +xy%
Application 7 Application 8 Application 9 40 y
20 x
Application 10 Application 11 Application 12
0
20-- 20--e 20--e
Source:
SATELLITE NAVIGATION MARKET IN CHINA 5

6. •Global Scenario
•Market Overview
•Factors driving the market
•Beidou Satellite Navigation System
•Competition
•Future Outlook
SATELLITE NAVIGATION MARKET IN CHINA 6

7. Key Factors
Growing Automobile Industry
Growing Telecommunication Industry
Factors driving
the market`
Entry of mapping portals
Government Regulation
SATELLITE NAVIGATION MARKET IN CHINA 7

8. Competition – Summary (1/2)
Key Players in the Market (Revenue and Net Profit)
0 500 1,000 1,500 2,000 2,500 3,000
USD mn
2,689.9
Player 1
584.6
2,085.0
Player 2
147.7
105.5
Player 3
36.4 Major players in
LE
the market
P
85.8
Player 4
19.1
Player 5
50.0
6.3
SAM
62.9
Player 6
8.3
Revenue Net Profit
Source: Capital IQ; Company Websites Note: The list is not exhaustive
SATELLITE NAVIGATIONIN INDIA 2010.PPT
FOOD RETAIL MARKET MARKET IN CHINA 8

9. Competition – Summary (2/2)
Net Profit
USD mn
1,500
1,400
1,300 Size of the Bubble represents Market
1,200
Capitalization (USD bn)
LE
1,100
1,000
900
800
MP
A
700
600
500
400
300
S 7.7
200
0.6 1.9
100 0.7
1.9 Revenue
0 0.6
USD mn
0 500 1,000 1,500 2,000 2,500 3,000 3,500
Player 1 Player 4 Player 5
Player 3 Player 2 Player 6
Source: Capital IQ; Company Website;
SATELLITE NAVIGATION MARKET IN CHINA 9

10. Players in the market (5/8)
SAMPLE
Company Snapshot:Player 1
Corporate Information Financial Performance
Revenue
Headquarters City 1 Revenue Profit
Profit / Loss
USD mn USD mn
Founded 20--
150 d 40
No. of 30
x 100 c
employees b
20
a
50
10
Key People Person 1 - General Manager 0 0
20-- 20-- 20-- 20--
Business Highlights
• The company is in the provision of professional navigable e-map products and services for the automobile original
equipment manufacturers, automotive electronics suppliers, telecommunications operators, mobile phone/PND and
other manufacturers of terminal equipment and software and internet platform providers in China and across the
world
• In April 2011, the company launched a product called Telematics, its new in-car drivers' service system in Shanghai. It
is based on the global positioning system (GPS)
• Its features include features include voice, navigation, security, interaction and "personal assistant" services
Source:
SATELLITE NAVIGATION MARKET IN CHINA 10

11. Thank you for the attention
The Satellite Navigation Market - China report is a part of Netscribes’ part of Information
Technology Series Industry Series.
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SATELLITE NAVIGATION MARKET IN CHINA 11