For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes’ latest market research report titled Power Backup Market in India 2013 identifies the demand supply gap in power distribution as the primary reason for the boom in demand within the domestic power backup market. The power backup sector can be categorized into four broad segments, UPS, Diesel Generators, Inverters and Batteries. UPS segment has witnessed a consistent rise in demand owing to the rapid development of the IT sector, along with growing consciousness among individuals about protecting costly electronic equipment that can be adversely affected by sudden power failures. Demand for gensets comes from various sectors such as IT and ITes, telecom and construction, while inverters are primarily used in households, shops and commercial establishments. Manufacturing hub of the Indian power backup industry is concentrated in North India, particularly Himachal Pradesh and Kolkata. Power deficit in Southern India has triggered the demand for power backup in this region, with Tamil Nadu, Karnataka and Kerala representing the highest share. Shortage in coal and gas, the primary raw materials for power generation, further aggravates the shortage in power supply. With time, consumers have emerged as being less tolerant about the duration of power cuts, which provides future growth prospects for the players to capitalize upon. Table of Contents:

1. Power Backup Market – India
Power Backup Market India
October 2013

2. Executive Summary
Market
 Power backup devices include generators, UPS and inverters
 Demand‐Supply gap in power distribution is the primary reason for boom in power backup
market
Drivers
Drivers &
Challenges
Trends
Challenges
• Energy Deficiency
• Rising Disposable Income
•D
Demand from Telecom Operators
df
T l
O
t
• Increase in Rural Demand
• Healthy Economic Outlook
• Competition from Unorganized Sector
• Lack of Consumer Awareness
Growth in Chinese Imports
th i Chi
I
t
•G
• Decline in Growth of Desktop Sales
 Inverter Market Trends
 UPS Market Trends
 Diesel Genset Market Trends
Major Players
Competition
Exide Industries Ltd.
Mahindra & Mahindra Ltd.
Honda Siel Power Products Ltd
Microtek International Private Ltd.
Cummins India Ltd.
Amara Raja Batteries Ltd.
POWER BACKUP MARKET IN INDIA 2013.PPT
2

3. •Macro Economic Indicators
•Introduction
•Market Overview
•Key Production and Demand Hubs
•Supply Chain Analysis
S
l Ch i A l i
•Key Demand Sectors
•Drivers and Challenges
•Drivers and Challenges
•Government Associations
•Trends
•Competitive Landscape
•Strategic Initiatives
•Appendix
POWER BACKUP MARKET IN INDIA 2013.PPT
3

4. Market segmentation: End‐user based
Power Backup
a
b
a1
b1
b2
b3
a2
b4
b6
b8
a3
b5
b7
b9
POWER BACKUP MARKET IN INDIA 2013.PPT
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5. Power Back up Solutions – Overview (1/3)
Types of UPS
Standby /
Offline UPS
• Finding 1
• Finding 2
• Finding 3
Line‐
e
interactive
UPS
• Finding 1
• Finding 2
• Finding 3
Online UPS
• Finding 1
• Finding 2
• Fi di 3
Finding 3
POWER BACKUP MARKET IN INDIA 2013.PPT
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6. Power Backup Market – UPS
UPS Market – Overview
UPS Market Share (20‐‐)
• Finding 1
• Finding 2
• Finding 3
• Finding 4
y1%
X2%
X1%
y2%
X3%
Segment 1
Segment 4
Segment 2
Segment 5
Segment 3
UPS Market Growth (Value)
UPS Market Growth (Volume)
INR bn
mn
100
z6
+x%
80
60
z1
z2
z3
8
z5
7.0
6.1
6
z4
8.0
+y%
4.3
4.8
5.4
54
4
40
2
20
0
0
20‐‐
20‐‐e
20‐‐e
20‐‐e
20‐‐e
20‐‐e
20‐‐
POWER BACKUP MARKET IN INDIA 2013.PPT
20‐‐e
20‐‐e
20‐‐e
20‐‐e
20‐‐e
6

7. Power Backup Market – Diesel Generators
Diesel Generators – Overview
Generator Market Segments (2012)
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Segment 1
z1%
Segment 2
Segment 2
Segment 3
z3%
Generators Market Growth (Value)
Generators Market Growth (Volume)
INR bn
160
140
120
100
80
60
40
20
0
z2%
‘000
+x%
x1
x2
x3
x4
x5
x6
300
+y%
250
x7
y4
200
y1
y2
2
20‐‐
20‐‐
y3
y5
y6
y7
150
100
50
0
20‐‐
20‐‐
20‐‐e
20‐‐e
20‐‐e
20‐‐e
20‐‐e
POWER BACKUP MARKET IN INDIA 2013.PPT
20‐‐e
20‐‐e
20‐‐e
20‐‐e
20‐‐e
7

8. Power Backup Market – Inverters
Inverters – Overview
Inverter – Segments (Value‐wise) (20‐‐)
• Finding 1
• Finding 2
• Finding 3
• Finding 4
x4%
x1%
Segment 1
Segment 1
Segment 2
Segment 3
x2%
x3%
Segment 4
Inverters Market Growth (Value)
INR bn
200
175
150
125
100
75
50
25
0
x7
x6
+x%
x5
x1
20‐‐
x3
x2
20‐‐
20‐‐e
x4
20‐‐e
20‐‐e
20‐‐e
POWER BACKUP MARKET IN INDIA 2013.PPT
20‐‐e
8

9. Power Backup Market – Inverter Battery
Battery Market – Overview
Inverter and Battery – Cost Break‐Up
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Segment 1
Segment 2
Segment 2
z1%
z2%
2%
Inverter Battery – Product Segments
Inverter Battery Capacity – Market Share
Segment 3
x1%
Segment 4
y1%
Segment 5
x3%
Segment 6
y3%
Segment 7
Segment 8
S
t8
x2%
y2%
POWER BACKUP MARKET IN INDIA 2013.PPT
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10. Major Manufacturing Hubs
SAMPLE
Production Hubs
Overview
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Power Backup
Production Hubs
POWER BACKUP MARKET IN INDIA 2013.PPT
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11. Supply Chain Analysis
Power Backup Solutions
a1
a2
z3
a5
z4
Finding 1
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12. Growing reliance on modes of electronic payment and ATMs
are driving the demand for power backup systems
Rise in Electronic Transactions and ATMs
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Rising trend of ATM’s
Growth in Electronic Payment
%
nos
x2
50
40
ATM Concentration Pattern
x1
200,000
y2
+26%
Area
Concentration
Metro
20
y1
50,000
10
0
r3%
Rural
100,000
r2%
Semi Urban
30
r1%
Non Metro
Urban
150,000
r4%
0
20‐‐
20‐‐
20‐‐
20‐‐e
POWER BACKUP MARKET IN INDIA 2013.PPT
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13. Drivers & Challenges – Summary
Challenges
Competition from Unorganized Sector
Drivers
Energy Deficiency
Rising Disposable Income
Lack of Consumer Awareness
Growth in Chinese Imports
Decline in Growth of Desktop Sales
Demand from Telecom Operators
Increase in Rural Demand
POWER BACKUP MARKET IN INDIA 2013.PPT
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14. Demand‐Supply gap in power distribution is the
primary reason for boom in the power backup market
Impact
Energy Deficiency
• Finding 1
 Sub‐finding 1
• Finding 2
• Finding 3
• Finding 4
Peak Power Scenario (20‐‐)
MW
50,000
x1
y1
40,000
x2
y2
Segment 1
x3
Segment 2
Segment 2
y3
3
30,000
x4
20,000
y4
10,000
x5
y5
0
North
West
South
POWER BACKUP MARKET IN INDIA 2013.PPT
East
North‐ East
14

15. Trends – Inverters
Technological
Innovations
Key
Trends
d
Contract Manufacturing
Opportunities
O
ii
Shrinking Unorganized
Sector
S
POWER BACKUP MARKET IN INDIA 2013.PPT
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16. Trends – UPS
Branded Segment Gains
Popularity
New Product Launches
Key Trends
Improvement in
Aesthetics
POWER BACKUP MARKET IN INDIA 2013.PPT
Focus on Retail and
Channel Sales
16

17. Trends – Diesel Gensets
Hybrid Generators
Rental Market
POWER BACKUP MARKET IN INDIA 2013.PPT
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18. Public: Domestic Company – Company A (1/4)
Company Information
Offices and Centres – India
Corporate Address
Tel No.
Fax No.
New Delhi
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Head Office
Products and Services
Products and Services
Category
Products/Services
Key People
Name
N
Designation
D i ti
Person 1
Chairman
Person 2
M.D.
Person 3
Director
Person 4
Additional Director
POWER BACKUP MARKET IN INDIA 2013.PPT
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19. Public: Domestic Company – Company A (2/4)
Financial Snapshot
i
i lS
h
Total Income
INR mn
Key Ratios
K
i
Net Profit / Loss
INR mn
c2
20,000
d2
b2
800
15,000
15 000
10,000
5,000
1,000
a2
a1
b1
d1
c1
600
400
200
0
0
20‐‐
20‐‐
20‐‐
20‐‐
Financial Summary
• Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net
profit of INR Y mn in FY 20‐‐
• It reported total Income of INR XX mn in FY 20‐‐, registering an increase of
X per cent over FY 20
X per cent over FY 20‐‐
• It earned an operating margin of X.X per cent in FY 20‐‐ an increase of X.X
percentage points over FY 20‐‐
• The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase
of X.X per cent over FY 20‐‐
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
( )
PE Ratio (Abs)
y‐o‐y change
(20‐‐‐‐‐)
20‐‐
20‐‐
20‐‐
20‐‐
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Key Financial Performance Indicators
Indicators
Particulars
Value (dd/mm/yyyy)
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
POWER BACKUP MARKET IN INDIA 2013.PPT
Decline
19

20. Public: Domestic Company – Company A (3/4)
Key Business Segments
Segment 1
Key Geographic Segments
Segment 2
Others
Country 1
100%
34%
11%
71%
50%
66%
0%
0%
2010
18%
2011
17%
47%
36%
3%
100%
54%
50%
100%
43%
Country 1 is the only
geographic segment in which
the company has been
operating for the last five years
0%
2012
2013
2013
Business Highlights
Description
Overview
News
• Company A is an INR x bn Company B established in collaboration with globally renowned Company C
• The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer
durables, precision cutting tools etc.
•C
Company A got ISO xxxx certification in Oct 19‐‐, and has also been awarded ISO yyyy certification
A t ISO
tifi ti i O t 19
dh
l b
d d ISO
tifi ti
Collaborations
• Company A collaborated with Company E for manufacturing of diesel generators with brand 1 of Engines
Expansion Plans
• The group is planning to diversify and enter the g industry
POWER BACKUP MARKET IN INDIA 2013.PPT
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21. Public: Domestic Company – Company A (4/4)
SAMPLE
S
W
O
T
SANITARYWARE MARKET IN INDIA 2013.PPT
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22. Private: Domestic Company – Company B (1/5)
Company Information
Offices and Centres – India
Corporate Address
Tel No.
New Delhi
Fax No.
Website
Year of Incorporation
Head Office
Products and Services
Products and Services
Category
Products/Services
Key People
Name
N
Designation
D i ti
Person 1
Director
Person 2
Director
Person 3
Director
Person 4
Director
POWER BACKUP MARKET IN INDIA 2013.PPT
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23. Private: Domestic Company – Company B (2/5)
Shareholders of the Company as on dd/m/20‐‐
Name
Ownership Structure
Segment 1
No. of Shares held
x
x
20‐‐
Total
x
20‐‐
20‐‐
SAMPLE
POWER BACKUP MARKET IN INDIA 2013.PPT
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24. Private: Domestic Company – Company B (3/5)
Financial Snapshot
i
i lS
h
Key Ratios
K
i
Total Income
INR mn
Net Profit / Loss INR mn
c2
20,000
b2
d2
800
15,000
10,000
5,000
600
a2
a1
1,000
b1
c1
d1
400
200
0
0
20‐‐
20‐‐
20‐‐
20‐‐
Financial Summary
• Company earned a net profit of INR XX mn in FY 20‐‐, as
compared to net profit of INR Y mn in FY 20‐‐
• It reported total Income of INR XX mn in FY 20‐‐, registering
an increase of X per cent over FY 20‐‐
• It earned an operating margin of X X per cent in FY 20‐‐ an
It earned an operating margin of X.X per cent in FY 20 an
increase of X.X percentage points over FY 20‐‐
• The company reported debt to equity ratio of X.XX in FY 20‐‐,
an increase of X.X per cent over FY 20‐‐
Particulars
y‐o‐y change
(20‐‐‐‐‐)
20‐‐
20‐‐
20‐‐
20‐‐
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
POWER BACKUP MARKET IN INDIA 2013.PPT
Decline
24

25. Private: Domestic Company – Company B (4/5)
Business Highlights
Description
News
• Company B has Complete Range of Digital and Sinewave Inverters UPS EB UPS E² and UPS 24x7 from
Company B has Complete Range of Digital and Sinewave Inverters, UPS EB, UPS E and UPS 24x7 from
Overview
400VA to 2000VA
• It also has External Battery models, which have been specially designed for various backup times and
multi PC requirements of customers
Network
• It has a pan India network of branch offices and service centres with its HQ at City 1
• Company B recently has been chosen X 20‐‐‐‐‐ by the Indian Consumer, and included in India’s TOP 200
BRANDS
Awards and Recognitions
Awards and Recognitions
• “Award Name " Award 20‐‐, awarded by Soft Disk Magazine
• It is India‘s First ISO xxxx Certified Manufacturing Company
POWER BACKUP MARKET IN INDIA 2013.PPT
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26. Private: Domestic Company – Company B (5/5)
SAMPLE
S
W
O
T
SANITARYWARE MARKET IN INDIA 2013.PPT
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27. Thank you for the attention
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