For the complete report, get in touch with us at : info@netscribes.com Indian PC and Online Gaming Industry in India are poised to grow at a healthy rate due to rising penetration of PC and internet connectivity. Young population in India will further increase the demand for gaming. The report begins with an introduction to the overall gaming industry. It provides estimated figures for the global market size and growth of the gaming industry. It also highlights the market segmentation by region and type of games. In the market overview section the estimated market size of the Indian gaming industry is shown. It further shows how the dynamics of the Indian gaming industry is changing. The report then focuses on the PC gaming industry, providing estimates regarding the market size and segmentation of PC users. It also explains the value chain in the PC gaming industry and describes the distribution model of PC gaming. Then the report moves to the Indian online gaming segment. It shows overall market size as well as the segmentation among the rural and urban customers. Furthermore, it explains the value chain and revenue model associated with online gaming. Porter’s analysis helps to understand the dynamics in the PC and Online Gaming market in India. Drivers include increase in internet penetration which acts as a huge driver to boost the demand for online gaming. Games are generally played by the youth and India has a favorable demographic in this aspect. Another driver is that both internet usage and broadband penetration are increasing at a healthy rate thus helping the gaming industry grow. India is a favored outsourcing destination for many gaming companies which is providing a big boost to the PC and online gaming market. Rise in the PC sales acts to the advantage of PC gaming in India. Challenges identified are that pirated CDs are robbing the revenue from the original game manufacturing companies. Broadband speeds in India often falls below desired levels, thus causing problems for playing online games Trends identified include localization of gaming content so as to suit the tastes of the regional customers. Rise of 3D games both in the PC and online platform can be seen in the Indian gaming space. The Indian PC and Online gaming industry is witnessing investments from the PE/VC investors. Online gaming in India has received a push from the social networking sites and huge prize money is on offer. Rise of cyber cafes as gaming zones as well as tie-ups with DTH operators with gaming service providers are the other trends identified. The competition section begins with a bubble chart which provides the relative positions of the players based on their revenue, net profit and market capitalization/asset value. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed.

1. PC and Online Gaming –
PC and Online Gaming India
April 2012

2. Executive Summary
 The Indian gaming market is valued at INR A bn in fiscal year 20‐‐ and is expected to reach
INR B bn by 20‐‐
Market  The gaming market consists of four key segments: Mobile, Online, Console and PC
 Mobile gaming constitutes the largest section with a % market share
Mobile gaming constitutes the largest section with a % market share
Drivers Challenges
– Rise in Disposable Income – Piracy of original games
– Change in demographic structure – Growth of Console and Mobile
Drivers &
– Cost competitiveness gaming
Challenges
– Rise in PC sale – Slow broadband speed
– Increase in internet penetration and
broadband subscribers
 Localization of gaming content  Creation of Gaming Zones/ Organized Cyber
 3D games gaining ground Cafe chains
Trends  PE/VC investment in the gaming market  Gaming companies organizing gaming
 Popularity of online gaming on social
Popularity of online gaming on social competitions
networking sites  DTH operators tie up with gaming companies
Major Players
Co pet t o
Competition Player 1 Player 2 Player 3
Player 4 Player 5 Player 6
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 2

3. •Market Introduction
Market Introduction
•Market Overview
•Drivers & Challenges
Di & Ch ll
•Trends
•Competition
•Strategic Recommendations
Strategic Recommendations
•Appendix
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 3

4. Gaming is becoming a fast growing segment in the world
with console gaming being the more popular
Global Gaming Market – Overview Global Gaming Market ‐ Size and Growth
• Global gaming market can is expected to grow
steadily at a % CAGR
g B
• O li
Online gaming is one of the fastest growing segments
i i f th f t t i t 4,000
4 000
3,000 A
2,000
1,000
0
20‐‐ 20‐‐
Market Segmentation (Region) Market Segmentation (Type)
Region 1 Region 3 Type 1 19%
Type 2 Type 3
Region 2 Region 4 Type 4 Type 5
c1
1 c2 57%
20‐‐ a b c d b1 b2 d2
e2
d1
20‐‐ e f g h a1
a2
20‐‐ 20‐‐
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 4

5. Gaming market in India is expected to grow rapidly with
mobile gaming dominating the market
Indian Gaming Market – Overview
• Media and entertainment industry of India is poised to register a CAGR of k % to reach INR Z bn by 20‐‐. Gaming market
is one such segment of this industry which is bound to provide an impetus to its growth
• The Indian gaming market can be categorized under four major segments:
The Indian gaming market can be categorized under four major segments:
 Console Gaming, PC Gaming, Online Gaming and Mobile Gaming
• India has a pool of S mn active gamers, which is expected to grow to the rapid growth in broadband services
• A large gaming population is pivotal for the development of the market
 Two‐third of the population of India is under v years of age with the median age being ~ j years
• Technological advancements continuous discoveries in the digital world and growth in off shoring work is expected to
Technological advancements, continuous discoveries in the digital world and growth in off shoring work is expected to
strengthen confidence and provide global players opportunities in India
Indian Gaming Market – Growth and Segmentation
Mobile gaming dominates U V W X
and is followed by online INR bn
gaming
30
Y
25 h T
k2 k6
20 R
E
k3 15 W k7
k1 10 Q k5
k4 k8
5
20‐‐ 0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
20‐‐
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 5

6. Drivers – Summary
Online Gaming PC Gaming
Common Drivers
Market Drivers Market Drivers
• Increase in internet • Rise in Disposable • Cost
penetration and Income Competitiveness
broadband
subscribers • Ch
Change in the
i th • Rise in PC sales
demographic
structure
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 6

7. Challenges – Summary
PC Gaming Common Online Gaming
Market Challenges Challenges Market Challenges
• Piracy of original
y g • Growth of Console • Slow broadband
games and Mobile gaming speed
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 7

8. Trends – Summary
Localization of gaming content
3D games gaining ground
PE/VC investment in the gaming market
PE/VC investment in the gaming market
Key Trends
` Online gaming becoming popular for social networking sites
Creation of Gaming Zones/ Organized Cyber Cafe chains
Gaming companies organising gaming competitions
DTH operators tie up with gaming companies
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 8

9. Public : Domestic Company – Company 1
Company Information Offices and Centres – India
Block ABC
Corporate Address City XYZ
Tel No. 123456
Fax No. 1234567
Website http://www.abc123com/
p // abc 3co /
Year of Incorporation 20‐‐
City A
Products and Services
Products and Services
Category Products/Services
Key People
Product 1 P1,p2,p3
Name
N Designation
D i ti
ABC abc
XYZ xyz
MNO mno
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 9

10. Public: Domestic Company – Company 1
Financial Snapshot
i i lS h Key Ratios
K i
y‐o‐y change
Particulars 20‐‐ 20‐‐ 20‐‐ 20‐‐
Revenue Net Income (20‐‐‐‐‐)
Profitability Ratios
6 x4 0.15 Operating Margin a1 a a2 a3 a4
x3
Net Margin b1 b b2 b3 b4
4 x1 x2 0.10
Profit Before Tax Margin c1 c c2 c3 c4
2 0.05 Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
0 0.00 Return on Working Capital f1 f f2 f3 f4
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets g1 g g2 g3 g4
Financial Summary Return on Fixed Assets h1 h h2 h3 h4
Cost Ratios
• The company incurred a net profit of INR A mn in FY 20‐‐, as Operating costs (% of Sales) i1 i i2 i3 i4
compared to net profit of INR B mn in FY 20‐‐ Administration costs (% of
j1 j j2 j3 j4
• The company reported total Income of INR X mn in FY 20‐‐, Sales)
registering an increase of r % over FY 20‐‐
registering an increase of r % over FY 20 Interest costs (% of Sales)
Interest costs (% of Sales) k1 k k2 k3 k4
• The company earned an operating margin of d1 % in FY 20‐‐ an Liquidity Ratios
decrease of k % points over FY 20‐‐ Current Ratio l1 l l2 l3 l4
Cash Ratio m1 m m2 m3 m4
• The company reported debt to equity ratio of g in FY 20‐‐, an
Leverage Ratios
increase of r % over FY 20‐‐
Debt to Equity Ratio n1 n n2 n3 n4
Financial Summary Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Indicators Value (DDD/MMM/YYYY) Efficiency Ratios
Market Capitalization (INR) a Fixed Asset Turnover q1 q q2 q3 q4
Total Enterprise Value (INR) b Asset Turnover r1 r r2 r3 r4
EPS (INR)
EPS (INR) Current Asset Turnover
Current Asset Turnover s1 s s2 s3 s4
c
Working Capital Turnover t1 t t2 t3 t4
PE Ratio (Absolute) d
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 10

11. Public: Domestic Company – Company 1.
Key Business Segments Key Geographic Segments
Enamelled Wire and Strips
India
6,000 6,000
6 000 c1
d b1
c 4,000
4,000 b a1
a
2,000 2,000
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Key Recent Developments
Description News
Overview • It sells product A under the brand name of ‘abg’ & ‘def’
Production facilities • In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general public
Clients • Clients are spread across ghj countries spanning across t continents
Investments • The company wants to invest INR K mn in a company through a joint venture in Country 2
producing product a and product b
producing product a and product b
• So far the company invested INR 0.C mn in company A in country A
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