Market Research Report : Juice market in india 2014 - Sample

Juice Market – India
September 2014

2
Executive Summary
Market
Drivers & Challenges
Competitive Landscape
Drivers
Growth in Income and Consumption
Increasing Level of Health Consciousness
Untapped Market Potential
Rising Fruit Imports in India
Growth in Retail Market
Marketing Campaigns
Trends
Challenges
Reluctant Attitude Towards Fruit Farming
Unorganized Nature of the Market
Key Players
Company A
Company B
Company C
Company D
Company E
Company F
Juice industry is one of the growing sectors in India that has attracted a number of players
Changing lifestyle of consumers and increase in income levels have led to increased consumption of juices
Many national and international brands are entering the packaged fruit juice segment
Emergence of Juice Bars
Fruit Juice as Holistic Solution for Health Improvement
New Strategies are Being Adopted
Introduction of Newer Flavors and Variants
JUICE MARKET IN INDIA 2014.PPT
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3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Market Segmentation
•Manufacturing Process
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Trends
•Consumer Insights
•Competitive Landscape
•Strategic Recommendations
•Appendix

4
Indian Juice Market – Overview (1/2)
Continued rise in fruit drinks’ consumption, followed by
juices and nectars, is fueling growth in the market
• xxx
Market Size & Growth - Packaged Juice
INR bn
x
2013 2014e 2015e 2016e 2017e 2018e 2019e 2020e
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Packaged juices are gradually cementing their place in the
urban household in the metros and tier I cities
Indian Juice Market – Overview (2/2)
Market Share of Major Players (2012-13) Share of Organized Sector (2012-13)
Unorganized Sector
Organized Sector
Others
India
Others
PepsiCo
Dabur
Consumer Buying Behavior (2012-13) Share of India in Global Beverage Consumption(2012-13)
Unplanned Juice
Consumption
Pure Impulse Outside Home
Juice Consumption
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Increase in the number of health-conscious consumers has
given a boost to fruit juice market in India
• xxx
Fruit Beverage Industry Segmentation (2012-13)
Nectar Drinks
Fruit Juices
Fruit Drinks
Indian Fruit Beverage Industry – Market Segmentation (1/2)
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Fruit beverages market can be divided into three segments
Indian Fruit Beverage Industry – Market Segmentation (2/2)
Fruit Beverages Market
Fruit Drinks
Nectar Drinks
•xxx
•xxx
Fruit Juices
•xxx
xxx
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8
Manufacturing Process – Packaged Fruit Juices (2/3)
The manufacturing process can be categorized into the following stages
Harvesting
•xxx
•xxx
•xxx
•xxx
Collecting
Cleaning/ Grading
Extraction
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9
Import of Major Types of Juices (1/7)
Fruit Juices
Other Grapefruit Juice
Major Importing Nations – Value-Wise (2014)
Major Importing Nations – Value-Wise (2014)
‘000 unit
2010-2011
INR mn
2011-2012 2012-2013 2013-
2014(Apr-
Jun)
Volume Value
Others
Pakistan
Brazil
United Arab Emirates
United States of America
China
0
100
INR mn ‘000 unit
2013-
2014(Apr-
Jun)
2010-2011 2011-2012 2012-2013
Volume Value
South Africa
United Arab Emirates
Sri Lanka
Bangladesh
Others
United States of America
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Low per capita consumption of juices creates strong
opportunity for players to tap this market
Untapped Market Potential
• xxx
Impact
Per Capita Fruit Juice-Based Beverage Consumption (2013)
United States India
of America
Liter
Germany Switzerland
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11
Increasing fruit imports is fostering growth of the fruit juice
sector
Rising Fruit Imports in India
• xxx
Impact
Rise in Imports of Fruits (2011-12)
200,000
0
Metric Tons
x
2011 2012
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12
The industry is witnessing a wide variety of strategic activities by the players associated with this industry
New strategies are being adopted
Securing market share and strengthening existing infrastructures
•xxx
Company
Strategy
Analyst view
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13
Consumer Insights on Juice Products (4/6)
Consumption based on health benefits
Options
• Yes
• No
Q: Do you consume fruit drinks/ fruit juices or nectars
for health and fitness benefits?
41.2%
Budgetary allocation for juices
Options
• Les than 100
• 100-500
• Greater than 500
Q: What is your monthly budget for purchasing fruit
drinks/ fruit juices and nectars?
36.5%
59.6%
3.8%
No
Yes
100-500
Less than 100
Above 500
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Consumer Insights on Juice Products (6/6)
Place of purchase
Options
• Super/ Hyper markets
• General mom and pop stores
• Both
Q: From where do you generally purchase these
beverages?
Both
General stores
Super/Hyper Markets
Flavor Preference
Options
•Mango
•Orange
• Apple
• Mixed Fruit
•Others
Q: What is your most preferred flavor?
Others
Orange
Apple
Mango
Mixed Fruit
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Porter’s Five Forces Analysis
Competitive Rivalry
•xxx
Bargaining Power of Suppliers
•xxx
Bargaining Power of Buyers
•xxx
Threat of Substitutes
•xxx
Threat of New Entrants
•xxx
Impact Low
Impact Medium
Impact High
Impact
Low
Impact
High
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Public: Domestic Company – ABC (x/x)
Key People
Products and Services
Company Information
Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category
Products/Services
Juice
Others
Name
Designation
Head Office
Chennai

17
Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR x mn in FY 2013, as compared to
net profit of INR y mn in FY 2012
• The company reported total income of INR a mn in FY 2013, registering a
decrease of b% over FY 2012
• The company earned an operating margin of m% in FY 2013, an decrease of
n percentage points over FY 2012
• The company reported debt to equity ratio of q FY 2013, a decrease of r%
over FY 2012
Key Financial Performance Indicators
Indicators Value (-/--/2014)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Abs)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Total Income Net Profit/Loss
0
2010 2011 2012 2013
INR mn INR mn

18
Key Business Segments Key Geographic Segments
2010 2011 2012 2013
0%
2013
Beverages
OTC Products Chemicals
Other
Business Highlights (1/2)
Description News
Overview •xxx
India
xxx
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Business Highlights (2/2)
Description
News
Distribution Network
•xxx
Acquisition
•xxx
Exports
•xxx
Expansion Plans
•xxx
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Public: Domestic Company – ABC– SWOT Analysis (x/x)
•xxx
•xxx
•xxx
•xxx
T
O
W
S
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Private: Domestic Company – ABC (x/x)
Key People
Products and Services
Company Information
Offices and Centres – India
Name
Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
Category
Products/Services
Juice
Others
Mumbai

22
Ownership Structure
Name
No. of Shares held
Total
Ownership structure corresponds to Date of AGM: 30/09/2013
Shareholders of the Company
100%
Directors or relatives of directors
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Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR a mn in FY 2013, as
compared to net loss INR bmn in FY 2012
• The company reported total income of INR x mn in FY 2013,
registering an increase of y% over FY 2012
• The company earned an operating margin of m% FY 2013, an
increase of 1npercentage points over FY 2012
• The company reported debt to equity ratio of q in FY 2013, an
increase of r% over FY 2012
Improved Decline
Particulars
y-o-y change
(2013-112
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Total Income Net Profit/Loss
0
50
100
150
200
250
300
INR mn
INR mn
2010 2011 2012 2013

24
Business Highlights
Description
News
Overview
•xxx
Manufacturing Facilities
•xxx
Packaging Facility
•xxx
Distribution Network
•xxx
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Private: Domestic Company – ABC – SWOT Analysis (x/x)
•xxx
•xxx
•xxx
•xxx
T
O
W
S
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Juice Market – India report is part of Netscribes’ Retail and Services Series.
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Market Research Report : Juice market in india 2014 - Sample