For the complete report, get in touch with us at : info@netscribes.com IMS Learning Resources Pvt. Ltd. was established in 1977 with an aim to offer coaching services to students preparing for Management, Banking, Law and CA examinations. The institution has 140 centres spread across the country and have already served 50,000 students. It functions through self-owned centres and franchised centres both providing education to students of management studies. It conducts coaching classes for courses such as Financial Planning, Financial Services & Marketing and CFA. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2007-10. Industry Analysis provides top level understanding of the education sector in India with emphasis on Coaching Classes segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. IMS Learning Resources Pvt.
Ltd.
July 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Key People
IMS Learning Resources Pvt. SWOT Analysis
Ltd. Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
• IMS Learning Resources Pvt. Ltd. was established in 19‐‐ with an aim to offer coaching services to students
Company preparing for X, Y and Z examinations
Description • Th i tit ti h X
The institution has X centres spread across the country and have already served Y students
t d th t dh l d dY t d t
• IMS Learning Resources Pvt. Ltd functions through X centres and Y centres both providing education to
Business Model students of management studies
• It conducts coaching classes for courses like A, B and C
• Strength 1 is one of their major strengths however its weakness 1 can be considered as an area of concern
Strength 1 is one of their major strengths, however its weakness 1 can be considered as an area of concern
SWOT Analysis • IMS can reap significant benefits owing to the opportunity 1 while threat 1 can hinder the strategic initiatives
and growth prospects of the organization
• The company generated revenue of INR X mn in the fiscal year (FY) 20‐‐, registering a decline of X% over the
previous year. Whereas the company reported a net loss of INR Y mn in the FY 20 as compared to a net
previous year. Whereas the company reported a net loss of INR Y mn in the FY 20‐‐ as compared to a net
profit of INR Z mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight about the company's
financial performance
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education
Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education
systems namely, A and B
• Formal education system includes segments such as A and B, whereas the informal education system includes
Industry Analysis X, Y and Z
• The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is
expected to reach INR Y b b
d h Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending
h k i i l d i db h hi i i i di
classes for Medical, Engineering and other Management examinations
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive • Competition in the coaching class industry is increasing steadily with many private chains opening their
Landscape coaching Institutions in different regions of the country
g g y
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry
y ‐‐ • IMS Learning Resources Pvt. Ltd. provides training / coaching
facilities for the preparation of X, Y and Z examinations
Corporate Address ‐‐  It also provides coaching facilities to students for the entrance
examinations of foreign universities
• The company offers a complete package of educational services
and facilities which cater to the growing educational needs in a
Tel No.
l ‐‐ systematic manner, enhancing students preparation competency
systematic manner enhancing students’ preparation competency
significantly
E‐mail: ‐‐  It offers a range of courses / facilities to prospective students which can
be enlisted as below:
Website ‐‐ – A
Year Founded ‐‐ – B
– C
Ownership ‐‐ – D
Revenue ‐‐ • It has more than X centres spread across India with over Y of its
students successfully studying in some of the most prestigious
Fiscal Year End ‐‐ institutes in India and abroad
Auditor ‐‐
Competitors ‐‐
Brief History
• 20
20‐‐:
• 19‐‐:
Source:
4

5. Offices & Centres – India
HQ Office
IMS Centres
IMS Campus Point
IMS Proschool
Source: Note: The mappings also exhibit major cities with multiple centres
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6. Business Model
•IMS Learning Resources Pvt. Ltd. engages in providing coaching and educational guidance to students aspiring for higher education and
operates a chain of more than X centers across India
operates a chain of more than X centers across India
•It follows a business model of running both X and Y centres across various locations in the country
Following are the salient features of the company’s business model:
IMS Learning Resources Pvt. Ltd.
Model A
Model A Model B
Model B
Model A Facts Model B Facts
• ‐‐
• ‐‐
• ‐‐
• ‐‐
Source:
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7. Key People
Founder & Chairperson Managing Director
Mr. X
Mr X Mr. Y
Mr Y
Director Managing Director
Age : ‐‐ Age : ‐‐
Since: ‐‐ Since: ‐‐
Current Position: • ‐‐
Current Position: • ‐‐
Professional History: • ‐‐
Professional History: • ‐‐
• ‐‐
• ‐‐
• ‐‐
Qualification: • ‐‐
• ‐‐ Qualification: • ‐‐
Ownership Structure Shareholders of the Company
Total Paid‐up Capital ‐‐ Name No. of Shares held
Total Number of shareholders
Total Number of shareholders ‐‐ ‐ ‐
Share Holding Pattern ‐ ‐
‐ ‐
‐ ‐
‐ ‐
Source:
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8. SWOT Analysis
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2 :
Strength 2 • Weakness 2:
Weakness 2:
Opportunities Threats
• Opportunity 1: • Threat 1:
• Threat 2:
• Opportunity 2 :
Opportunity 2 :
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9. Ratio Analysis
Key Ratios Key Ratio Analysis
Particulars
Particulars
y‐o‐y change
20
20‐‐ 20
20‐‐ 20
20‐‐ 20
20‐‐
• Analysis point 1
(20‐‐)
(20 )
Profitability Ratios
Operating Margin ‐ ‐ ‐ ‐ ‐
Net Margin ‐ ‐ ‐ ‐ ‐ • Analysis point 2
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
Return on Equity ‐ ‐ ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐ ‐ ‐
Return on Assets ‐ ‐ ‐ ‐ ‐ • Analysis point 3
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
Cost Ratios
Cost Ratios ‐ ‐ ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Administration costs (% of • Analysis point 4
‐ ‐ ‐ ‐ ‐
Sales)
Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Liquidity Ratios
q y ‐ ‐ ‐ ‐ ‐
Current Ratio ‐ ‐ ‐ ‐ ‐
• Analysis point 5
Cash Ratio ‐ ‐ ‐ ‐ ‐
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
• Analysis point 6
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
• Analysis point 7
y p
Current Asset Turnover
C tA tT ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Source: Improved Decline Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points
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10. Industry Analysis
Coaching Classes Segments – Overview Size & Growth
• A and B constitute the coaching classes market in India Entrance Test Prep Market
• X is subject‐based and highly dependent on the INR bn Private Tuitions Market
reputation of individual local teachers 600 E
+U%
 Market for the same is highly fragmented with classes often 500 D
X%
being run by X from residential premises C
400 B X%
• Entrance test preparation market is process driven as A X%
300 X%
content can be standardized across centers X%
 More than X% of the total test preparation market is 200 Y%
Y% Y%
occupied by Y market Y% Y%
100
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Entrance Test Prep Market Break‐up (20‐‐) Private Tuitions Market Break‐up (20‐‐)
B A
C X% A
Y%
U% X%
D Z% V%
E
Y%
B
Source:
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11. Competitive Landscape (4/4)
Competitive Scenario
Brilliant Career MT
Company Name
Company Name Aakash FIITJEE Gateforum IMS Kalrashukla PRIME TIME Vidyasagar
Tutorials Forum Educare
Number of Centres
Study ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Information ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Examination ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone A H M L H M M NA NA L L NA
Zone B M L M M L M NA NA M L NA
Zone C M NA H L M L H H H M H
Zone D L H M M H H NA L M H NA
Market Segmentation (courses/subjects)
Course A           
Course B           
Course C           
Course D           
Course E           
Course F           
Source:
SAMPLE H: High; L: Low; M: Medium  Offered  Not Offered
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12. Thank you for the attention
IMS Learning Resources Pvt. Ltd. is a part of Netscribes’ Education Company Profile
Series.
S i
For more detailed information or customized research requirements please contact:
Gaurav Kumar Jitendra Punjabi
Phone: +91 33 4064 6214 Phone: +91 33 4064 6214
E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
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