For the complete report, get in touch with us at: info@netscribes.com The Ceramic Tiles Market was valued at INR 110 bn in 2009. Ceramic tiles market can be categorized into four segments - High End Tiles (Polished and Glazed), Vitirfied Tiles, Ceramic Tiles - Upper End and Ceramic Tiles - Lower End. The report begins with an introduction to the market stating the market size and growth in both value and volume terms. The report categorizes the ceramic tiles in four segments and provides the market share of each segment. The report also highlights the import and export market for ceramic tiles including the major export and import destinations. An analysis of the drivers explains growth in income and urban population, growth in real estate sector, low per capita consumption of tiles, and replacement market as major factors driving the ceramic tiles market. The key challenges identified include dumping of ceramic tiles in India by Chinese manufacturers and competition from the unorganized sector. The report also identifies the key trends as large distribution network, shift to vitrified tiles and digital print technology being used on ceramic tiles. Competition section profiles major domestic players in the market. The section contains a snapshot of their financials and business highlights.

1. Ceramic Tiles Market – India
June 2010

2. Executive Summary
Total ceramic tiles market in India valued at INR 110 bn in 2009; Estimated to reach INR 171 bn by
2012
Market
Market dominated by unorganized sector with organized sector making up 40% of total market
Market can be classifies into four segments based on price range - High end tiles (Porcelain and
Glazed), Ceramic tiles – High end, Ceramic tiles – Low end and Vitrified tiles
Drivers &
Drivers:
– Growth in housing
PLE Challenges:
– Dumping of ceramic tiles in India
by Chinese manufacturers
M
– Low per capita consumption
Challenges – Competition from unorganized
A
– Growth in Real estate
S
– Replacement market sector
Large distribution network
Trends Shift to vitrified tiles
Digital print technology being used on ceramic tiles
• H&R Johnson is the market leader with 24% market share
• The players have presence in wall tiles, floor tiles, sanitary tiles, imported tiles, and as
Competition highlighters
• Major players are H & R Johnson, Kajaria Ceramics and Nitco Tiles
• Many players have outlets all over India while there are some regional players as well
CERAMIC TILES MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
CERAMIC TILES MARKET IN INDIA 2010.PPT 3

4. Due to growing housing and retail sector, India has become
one the top five ceramic tile producers in the world
Market - Overview Ceramic Tiles Production and Market Size
•Ceramic tiles industry in India is ranked fifth Production
globally in terms of production and accounts Market Size
mn sq m INR bn
for A% of the global production W
600 T 200
•It had a market size of B mn sq. meters in R
E 400 P
FY’__ and has grown to C mn sq. meters in
FY’__
PL 200
0
Q S U X 100
0
M
•Growing awareness of ceramic tiles usage,
20-- 20-- 20-- 20--
A
replacement demand is attributed to the
World Production Tiles – 20--
growth of the ceramic tiles industry
S
•Characteristic features of ceramic tiles and
easy availability is making it a cheaper
substitute to marble
Total Production: z mn sq mt
Country 4 Country3
Q%
P% Country2
O% Country 1
•With growing number of malls and growth in N%
housing sector usage of ceramic tiles is Country 5 R%
increasing rapidly
M%
Country 6
Source:
CERAMIC TILES MARKET IN INDIA 2010.PPT 4

5. Drivers & Challenges – Summary
Drivers Challenges
Growth in income and urban Dumping of ceramic tiles in India by
population Chinese manufacturers
Growth in real estate sector Competition from unorganized sector
Low per capita consumption of tiles
Replacement market
CERAMIC TILES MARKET IN INDIA 2010.PPT 5

6. Trends - Summary
Large distribution
network
Trends
Use of digital print
Shift to vitrified tiles
technology
CERAMIC TILES MARKET IN INDIA 2010.PPT 6

7. Company 1, Company 2 and Company 3 lead the ceramic
tiles market
Competition - Overview Market Share of Players in Organized Sector
• Major players in the industry are Company 1, Others
Company 1
Company 2 and Company 3 Z%
P%
• Though Company 1 has the highest market share,
Company 7
Company 2 has ranks higher capacity wise W%
• The unorganized sector accounts for about Y% (INR a Company 6 U%
LE
bn) of the total ceramics market of INR c bn and is
dominated by small players primarily from State A
(~d%)
P
Company 5
T%
S% R%
Q%
Company 2
M
Company 4
Company 3
A
Market Segmentation Revenue growth (CAGR FY__-__)
SUnorganized Sector
Organized Sector
Company 1
Company 2
Company 3
Y% X% Company 4
Company 5
Company 6
Company 7
Company 8
Source:
CERAMIC TILES MARKET IN INDIA 2010.PPT 7

8. Major Players(1/12)
Company A
Company : Snapshot Financials
Established 19-- Revenues
INR bn Profit INR mn
Headquarters State 1
4 d 300
Company Type Listed
E
3 c 200
L
b
Location North, East , South, West 2
P
a 100
Key People Mr. X 1
Business Highlights
SAM 0
2005-06 2006-07 2007-08 2008-09
0
• It plans to enter into quarts manufacturing in the next financial year. The company would invest around INR w bn at
its facility in --- for the new venture
• Its wall tiles manufacturing capacity has reached g square feet per day leading to addition of x square feet per day to
its production capacity
• Products-Ceramic Wall Tiles, Vitrified Tiles, Ceramic Tiles, Aquart, Marble & Quartz Stone
Source:
CERAMIC TILES MARKET IN INDIA 2010.PPT 8

9. Thank you for the attention
The Ceramic Tiles Market- India report is part of Consumer Goods Industry Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
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CERAMIC TILES MARKET IN INDIA 2010.PPT 9