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Automotive Market – China
August 2011
Executive Summary
                Since China joined the Organization 1, x years ago, its automotive industry has accomplished its
                most outstanding and fastest development in its history
  Market             Annual double digit percentage sales growth, nearly y%, has been achieved in the automobile sector from
                     20-- to 20--
                China is the largest automaker in the world



                                   LE
               Drivers:                                              Challenges:


                                  P
                Huge population and low penetration                   Unstable market position of each manufacturer
                Rising urban middle class population                  Overcapacity


                                 M
 Drivers &
                Growing luxury car market                             Restrictions imposed on car ownership
Challenges

                               SA
                Auto dealers to open more outlets
                Improved public transport infrastructure
                Availability of low-cost skilled labour
                China promotes alternative energy vehicles
                                                                      Reduced prices led by intensified competition
                                                                      High dependency on depleting oil reserves


  Trends        Increasing market share of the domestic OEMs
                OEMs are expanding through mergers and acquisitions
                Support Programs of the Government 20-- - 20--
Government
                zth Five-Year Plan for the Automotive Industry
 Initiatives    Government initiatives for EVs
                Market comprises of a large number of domestic players as well as foreign players mainly
                through JVs with their domestic partners
Competition
                Some of the major players in the market company 1, company 2, company 3, company 4,
                company 5, company 6, company 7, company 8, company 9, company 10, company 11 etc.

                                        AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                    2
•Market Overview
•Export-Import
•Drivers & Challenges
•Trends
•Government Initiatives
•Competition
•Key Takeaways


     AUTOMOTIVE MARKET IN CHINA 2011.PPT   3
China is the largest auto maker in the world

 Automotive Market – Overview                                           Growth of Automobile Production
 • Automotive industry has become a leading industry                  mn units
                                                                                                                                           a6
   in China's national economy and is playing a guiding               30
                                                                                                            p%                a5
   and supporting role in the overall national economic               25
                                                                      20                                         a4
   situation



                  LE
                                                                      15
                                                                                                     a3
 • China surpassed country 1 to become the world's No.                        a1         a2
                                                                      10




                MP
   x vehicle market in 20-- and passed the United States
   to be the biggest in 20--
                                                                       5
                                                                       0
                                                                             20--        20--        20--        20--        20--e        20--e




              SA
  Automotive Market Segments                                            Annual Auto Market Segment (Sales)
                                                                      mn units                  Sub-segment 1
                                                                                                Sub-segment 2
                          Automotive                                  15                                                             b7
                                                                                                                 b5
                                                                      10
           Segment 1                    Segment 2                                               b3
                                                                              b1
                                                                        5                                                                  b8
                                                                                    b2                b4                b6
          Sub-segment 1                Sub-segment 2
                                                                        0
                                                                                 20--            20--              20--               20--

Source:

                                                 AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                              4
Automobile manufacturers earn revenues by exporting their
 products to various countries around the world
 Growth in Total Imports                                         Country-wise Imports (20--)
      USD mn
40,000
                                                                              e6%                                  Country 1
                                                c5



                                       LE
30,000                      q%                                             e5%                                     Country 2
                                                                                             e1%
                                                                          e4%                                      Country 3
20,000

10,000         c1
                      c2
                             c3     c4




                                     MP                                    e3%                                     Country 4
                                                                                                                   Country 5



                                    A
                                                                                    e2%                            Others



                                   S
          0
              20--   20--   20--   20--        20--
 Growth in Total Exports                                         Country-wise Exports (20--)
                                                                      Country 6     Country 9         Country 12       Country 15
                            r%
      USD mn                                                          Country 7     Country 10        Country 13       Others

15,000                      d3                                        Country 8     Country 11        Country 14
                     d2                        d5                                                                           f1%
10,000                             d4                                                                                         f2%
               d1                                                                      g5%                                         f4%
                                                                         Region 1                                              f3%
  5,000                                                                                         g1%
                                                                         Region 2   g4%                                       f5% f6% f7%
                                                                         Region 3                                                f9% f8%
          0
                                                                         Region 4    g3%                    f11%                   f10%
              20--   20--   20--   20--       20--                                           g2%
                                                                         Region 5



Source:

                                          AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                         5
Drivers & Challenges – Summary


                                                                Challenges

Drivers                                                         Unstable Market Position of Manufacturers

Huge Population and Low Penetration                             Overcapacity

Rising Urban Middle Class Population                            Restrictions Imposed on Car Ownership

                                                                Reduced Prices Led by Intensified
Growing Luxury Car Market
                                                                Competition

Auto Dealers to Open More Outlets                               High Dependency on Depleting Oil Reserves

Improved Public Transport Infrastructure

Availability of Low-cost Skilled Labour




                                           AUTOMOTIVE MARKET IN CHINA 2011.PPT                              6
Summary – Trends

                               China promotes
                              alternative energy
                                   vehicles




                                     Trends

     OEMs are expanding
                                                                 Increasing market share
     through mergers and
                                                                  of the domestic OEMs
         acquisitions




                           AUTOMOTIVE MARKET IN CHINA 2011.PPT                             7
Major Domestic Players in the Market (1/10)

 Company Snapshot: Company 1
 Corporate Information                                                    Financial Performance
 Headquarters       City 1                                                 Revenue                    Revenue                   Profit
                                                                           USD mn                                              USD mn
                                                                                                      Profit / Loss
 Founded            19--
                                                                        5,000                                            a4          800
                                                                        4,000                                                        600
                    Commercial and passenger vehicles, auto                                                     a3
 Products                                                               3,000
                    components                                                       a1         a2                                   400
                                                                        2,000
 Key People         Person 1 – MD                                       1,000                                                        200
                                                                            0                                                        0
                                                                                     20--      20--             20--    20--
 Business Highlights



                               LE
 • Company offers type 1 vehicles, type 2 vehicles,type3, type 4, type 5, type 6,type 7, type 8, and other components, as
   well as light, medium, and heavy-duty type 9 and it also provides special vehicles, including type 10, such as type11,

   type 23 vehicle


                             MP
   type 12, and type 13; and type 14, which include type 15, type 16, type 17, type 18, type 19, type 20, type 21, and

 • In Jul 20--, it is reported that the company is planning USD x mn investment together with subsidiary company 2



                           SA
     • Company 2 will spend USD y mn on a R&D capability upgrading program on DCT automatic transmissions and company 1 will spend
       USD z mn on auto body mold fixtures of type 24 and USD w mn on auto body mold fixtures of type 25
 • In Dec 20--, company announced that it plans to set up type 26 Car Branch


Source:

                                                   AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                   8
Other Major Domestic Players in the Market (4/5)

 Company Snapshot: Company 2
 Corporate Information                                                          Business Highlights
 Headquarters            City 2                                                 • It manufactures type 8 and type 9, including light
                                                                                  type 10 and type 11, type 13 and type 14 vehicles
 Founded                 19--
                                                                                • It started construction of a new manufacturing
 Products
                         Type 1, type 2, type 3, type 4 and                       base in Zengcheng
                         development, type 6


                                                                                            E
                                                                                    • Company expects to finish the first phase of the



                                                                                           L
                                                                                      manufacturing base, which has an investment of up to
 Key People               Person 2 –President


                                                                                          P
                                                                                      USD x mn, by the end of 20--
                                                                                    • New plant will mainly produce its own-brand vehicles,



                                                                                         M
                                                                                      including type 15, type 16 and other type 17, and will



                                                                                        A
                                                                                      eventually have an annual production capacity of y



                                                                                       S
                                                                                      vehicles
                                                                                • In 20--, BAIC inaugurated a new plant in Zhuzhou,
                                                                                  Hunan province and rolled out its first own-brand
                                                                                  automobile, the brand 1
    Planning to buy a type 7 plant with its joint venture
         partner, the motorcycle maker company 3




Source: Press Articles; Company Website

                                                         AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                   9
Thank you for the attention
Automotive Market - China report is a part of Netscribes’ Automotive Industry Series.
For more detailed information or customized research requirements please contact:

 Jitendra Punjabi                                                          Gagan Uppal
 Phone:         +91 33 4064 6215                                           Phone:          +91 22 4098 7530
 E-Mail:        jitendra.punjabi@netscribes.com                            E-Mail:         gagan.uppal@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.

Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.


                                                     AUTOMOTIVE MARKET IN CHINA 2011.PPT                                                    10

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Market Research Report : Automotive Market in China 2011

  • 1. Automotive Market – China August 2011
  • 2. Executive Summary Since China joined the Organization 1, x years ago, its automotive industry has accomplished its most outstanding and fastest development in its history Market Annual double digit percentage sales growth, nearly y%, has been achieved in the automobile sector from 20-- to 20-- China is the largest automaker in the world LE Drivers: Challenges: P Huge population and low penetration Unstable market position of each manufacturer Rising urban middle class population Overcapacity M Drivers & Growing luxury car market Restrictions imposed on car ownership Challenges SA Auto dealers to open more outlets Improved public transport infrastructure Availability of low-cost skilled labour China promotes alternative energy vehicles Reduced prices led by intensified competition High dependency on depleting oil reserves Trends Increasing market share of the domestic OEMs OEMs are expanding through mergers and acquisitions Support Programs of the Government 20-- - 20-- Government zth Five-Year Plan for the Automotive Industry Initiatives Government initiatives for EVs Market comprises of a large number of domestic players as well as foreign players mainly through JVs with their domestic partners Competition Some of the major players in the market company 1, company 2, company 3, company 4, company 5, company 6, company 7, company 8, company 9, company 10, company 11 etc. AUTOMOTIVE MARKET IN CHINA 2011.PPT 2
  • 3. •Market Overview •Export-Import •Drivers & Challenges •Trends •Government Initiatives •Competition •Key Takeaways AUTOMOTIVE MARKET IN CHINA 2011.PPT 3
  • 4. China is the largest auto maker in the world Automotive Market – Overview Growth of Automobile Production • Automotive industry has become a leading industry mn units a6 in China's national economy and is playing a guiding 30 p% a5 and supporting role in the overall national economic 25 20 a4 situation LE 15 a3 • China surpassed country 1 to become the world's No. a1 a2 10 MP x vehicle market in 20-- and passed the United States to be the biggest in 20-- 5 0 20-- 20-- 20-- 20-- 20--e 20--e SA Automotive Market Segments Annual Auto Market Segment (Sales) mn units Sub-segment 1 Sub-segment 2 Automotive 15 b7 b5 10 Segment 1 Segment 2 b3 b1 5 b8 b2 b4 b6 Sub-segment 1 Sub-segment 2 0 20-- 20-- 20-- 20-- Source: AUTOMOTIVE MARKET IN CHINA 2011.PPT 4
  • 5. Automobile manufacturers earn revenues by exporting their products to various countries around the world Growth in Total Imports Country-wise Imports (20--) USD mn 40,000 e6% Country 1 c5 LE 30,000 q% e5% Country 2 e1% e4% Country 3 20,000 10,000 c1 c2 c3 c4 MP e3% Country 4 Country 5 A e2% Others S 0 20-- 20-- 20-- 20-- 20-- Growth in Total Exports Country-wise Exports (20--) Country 6 Country 9 Country 12 Country 15 r% USD mn Country 7 Country 10 Country 13 Others 15,000 d3 Country 8 Country 11 Country 14 d2 d5 f1% 10,000 d4 f2% d1 g5% f4% Region 1 f3% 5,000 g1% Region 2 g4% f5% f6% f7% Region 3 f9% f8% 0 Region 4 g3% f11% f10% 20-- 20-- 20-- 20-- 20-- g2% Region 5 Source: AUTOMOTIVE MARKET IN CHINA 2011.PPT 5
  • 6. Drivers & Challenges – Summary Challenges Drivers Unstable Market Position of Manufacturers Huge Population and Low Penetration Overcapacity Rising Urban Middle Class Population Restrictions Imposed on Car Ownership Reduced Prices Led by Intensified Growing Luxury Car Market Competition Auto Dealers to Open More Outlets High Dependency on Depleting Oil Reserves Improved Public Transport Infrastructure Availability of Low-cost Skilled Labour AUTOMOTIVE MARKET IN CHINA 2011.PPT 6
  • 7. Summary – Trends China promotes alternative energy vehicles Trends OEMs are expanding Increasing market share through mergers and of the domestic OEMs acquisitions AUTOMOTIVE MARKET IN CHINA 2011.PPT 7
  • 8. Major Domestic Players in the Market (1/10) Company Snapshot: Company 1 Corporate Information Financial Performance Headquarters City 1 Revenue Revenue Profit USD mn USD mn Profit / Loss Founded 19-- 5,000 a4 800 4,000 600 Commercial and passenger vehicles, auto a3 Products 3,000 components a1 a2 400 2,000 Key People Person 1 – MD 1,000 200 0 0 20-- 20-- 20-- 20-- Business Highlights LE • Company offers type 1 vehicles, type 2 vehicles,type3, type 4, type 5, type 6,type 7, type 8, and other components, as well as light, medium, and heavy-duty type 9 and it also provides special vehicles, including type 10, such as type11, type 23 vehicle MP type 12, and type 13; and type 14, which include type 15, type 16, type 17, type 18, type 19, type 20, type 21, and • In Jul 20--, it is reported that the company is planning USD x mn investment together with subsidiary company 2 SA • Company 2 will spend USD y mn on a R&D capability upgrading program on DCT automatic transmissions and company 1 will spend USD z mn on auto body mold fixtures of type 24 and USD w mn on auto body mold fixtures of type 25 • In Dec 20--, company announced that it plans to set up type 26 Car Branch Source: AUTOMOTIVE MARKET IN CHINA 2011.PPT 8
  • 9. Other Major Domestic Players in the Market (4/5) Company Snapshot: Company 2 Corporate Information Business Highlights Headquarters City 2 • It manufactures type 8 and type 9, including light type 10 and type 11, type 13 and type 14 vehicles Founded 19-- • It started construction of a new manufacturing Products Type 1, type 2, type 3, type 4 and base in Zengcheng development, type 6 E • Company expects to finish the first phase of the L manufacturing base, which has an investment of up to Key People Person 2 –President P USD x mn, by the end of 20-- • New plant will mainly produce its own-brand vehicles, M including type 15, type 16 and other type 17, and will A eventually have an annual production capacity of y S vehicles • In 20--, BAIC inaugurated a new plant in Zhuzhou, Hunan province and rolled out its first own-brand automobile, the brand 1 Planning to buy a type 7 plant with its joint venture partner, the motorcycle maker company 3 Source: Press Articles; Company Website AUTOMOTIVE MARKET IN CHINA 2011.PPT 9
  • 10. Thank you for the attention Automotive Market - China report is a part of Netscribes’ Automotive Industry Series. For more detailed information or customized research requirements please contact: Jitendra Punjabi Gagan Uppal Phone: +91 33 4064 6215 Phone: +91 22 4098 7530 E-Mail: jitendra.punjabi@netscribes.com E-Mail: gagan.uppal@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. AUTOMOTIVE MARKET IN CHINA 2011.PPT 10