This document discusses the importance of knowledge mobilization (KMb) for researchers, institutions, and Canada. KMb can help researchers connect to make their research matter, create opportunities for graduate students, and access more research funding. For institutions, KMb supports academic planning, community engagement, and technology transfer across disciplines. For Canada, KMb is important for social innovation and ensuring public investments benefit the public through more informed policy, practice, and services. The document outlines the history of KMb in Canada and encourages researchers to care about KMb by highlighting how it serves their priorities and legislated mandates. It provides an agenda for a workshop on KMb tools and discussions.