Overall the research suggests business leaders in India are a little more optimistic but only just…
40% say they’re struggling to keep-up with the pace of change (compared to 57% globally). 35% don’t know whether they’ll be able to compete globally (compared to 42%)
Regions surveyed:
AMERICAS: US, Brazil, Mexico
APJ: Australia and New Zealand, China, India, Japan, Singapore
EMEA: France, Germany, Italy, Netherlands, UAE/Saudi Arabia, United Kingdom, South Africa
Consumption Models – have changed forever
Gone our the days when we read the newspaper over our morning tea/coffee… and watch the evening news at 6pm or 9pm to get our full update. We are consuming breaking news as it happens - anywhere, anytime and in many ways.
Only 20% read their news in a physical newspaper (skewed to older gen)
Preferred method is to watch it on a screen – via TV, laptop and mobile
81% Americans get at least some on their news online via websites, apps + social networks etc
In digital realm, mobile is preferred with 72% got news on mobile in 2016 compared to 53% in 2013
Age is a factor – the younger you are the more likely to are to use mobile and less likely to watch TV and only 5% of 18-39 yr olds read printed publications
And we want it in many formats – on video, on a podcast, infographics, Blogs etc etc. In fact, expectations of our readers/ viewers have evolved and continue to evolve rapidly and so rich multi-media content is critical today – not a nice to have. Video, interactive tools and even gamification is all important. And podcasts are back in a big way too – and are expected to double in 2017
Research Source: Pew Research Center - The Modern New Consumer Study 2016: http://assets.pewresearch.org/wp-content/uploads/sites/13/2016/07/07104931/PJ_2016.07.07_Modern-News-Consumer_FINAL.pdf
NOTE: (It says 2016 study, but it also has a note that it has been updated in 2017 seeing as more people took the survey)
Social & Digital
The landscape has expanded to include many more digital channels and is ever rising!
Breaking news is now on social media not in traditional news outlet survey
Plus Social media is JUST taking over as the primary vehicle for digital discovery -
Think about it – we are more likely to watch a video or read a piece of content that has been found or served up to us by Facebook, Twitter or WeChat than by Google search!
No surprise that Mark Zuckerberg recently said he wants FaceBook to be the “World’s Newspaper”
Social & Digital
The landscape has expanded to include many more digital channels and is ever rising!
Breaking news is now on social media not in traditional news outlet survey
Plus Social media is JUST taking over as the primary vehicle for digital discovery -
Think about it – we are more likely to watch a video or read a piece of content that has been found or served up to us by Facebook, Twitter or WeChat than by Google search!
No surprise that Mark Zuckerberg recently said he wants FaceBook to be the “World’s Newspaper”
Visual and Video content more important than ever in the social and digital world. Visual Content is 40 times more likely to be shared and using a color image in a story will increase its readership by 80%!
(Source: https://www.hubspot.com/marketing-statistics?_ga=2.229241109.843662042.1536606475-479013115.1535654329
Visual and Video content more important than ever in the social and digital world. Visual Content is 40 times more likely to be shared and using a color image in a story will increase its readership by 80%!
(Source: https://www.hubspot.com/marketing-statistics?_ga=2.229241109.843662042.1536606475-479013115.1535654329
Visual and Video content more important than ever in the social and digital world. Visual Content is 40 times more likely to be shared and using a color image in a story will increase its readership by 80%!
(Source: https://www.hubspot.com/marketing-statistics?_ga=2.229241109.843662042.1536606475-479013115.1535654329
Visual and Video content more important than ever in the social and digital world. Visual Content is 40 times more likely to be shared and using a color image in a story will increase its readership by 80%!
(Source: https://www.hubspot.com/marketing-statistics?_ga=2.229241109.843662042.1536606475-479013115.1535654329
Visual and Video content more important than ever in the social and digital world. Visual Content is 40 times more likely to be shared and using a color image in a story will increase its readership by 80%!
(Source: https://www.hubspot.com/marketing-statistics?_ga=2.229241109.843662042.1536606475-479013115.1535654329
Everyone is a Broadcaster
The days of Corporate Comms and Marketing controlling the message are gone…
Anyone can break news or engage in a news story via Twitter, Fb or other means
And now live streaming options like Periscope, Facebook Live, Snapchat Live, Blab, and many more mean anyone can be a roving reporter with a camera crew
Plus "Internal" communications no longer exists. Team members get information in real time from Twitter, Facebook and other internal social media, so there is less "control" the message and timing. The 2017 Edelman Trust Barometer shows employees are among the top five most credible sources of information, so empowering them with the right message at the right time is key in today's digital and social world.
Plus anything internal can go external in a second
As we’ve seen play out over and over again, corporate reputations can be damaged significantly – in an instant.
Team Member Power
140,000 team members in 180 countries
HUGE opportunity to amplify any message/segment audiences
No market saw steeper declines than the United States, with a 37-point aggregate drop in trust across all institutions. At the opposite end of the spectrum, China experienced a 27-point gain, more than any other market. India’s trust score (77) much higher than US but still experienced loss in trust 2017 to 2018
It stands to reason – it’s no surprise — brands and companies are not living up to expectations
Facebook‘s data breach (global). India specific market – FB owns WhatsApp. India is WhatsApp’s biggest market. The app allowed people to mass message rumors that fueled mob violence and killings in India. https://money.cnn.com/2018/07/27/technology/facebook-whatsapp-india-misinformation/index.html
Uber’s many issues – #deleteUber. India specific: Uber crisis shows that even the best PR practices have their limitations
The proliferation of fake news and “alternative facts” -Fake News remains a challenge in India - Regulating fake news in India is tough
70% of our customers ask about CSR business principles and sustainability of our products.
Fake News… spread online… by social media… Click Bait….
Are Brad and Angelina back together?
Theranos recap: https://www.bloomberg.com/news/articles/2018-03-14/theranos-ceo-holmes-accused-of-fraud-by-sec-jeraxw6a
https://www.youtube.com/watch?v=UiNFXcI9Rb8 ((Focus on 0:59 – 2:15 but should be clipped even more))
Veteran Wall Street Journal reporter John Carreyrou hadn't experienced anything like it. As Carreyrou started his investigation into Theranos and its blood testing technology, he encountered a team of lawyers who put pressure not only on him but on sources they suspected he'd been talking to. "The heavy-handedness of the tactics they used against my sources and against me was something I had never seen in 20 years of reporting," Carreyrou told Business Insider. In his new book, "Bad Blood: Secrets and Lies in a Silicon Valley Startup," Carreyrou details the lengths Theranos went to keep his investigation from hitting the front page of The Journal.
In Search of Truth
In this environment, media has become the least-trusted institution for the first time in Trust Barometer history — yet, at the same time, the credibility of journalists rose substantially. A number of factors are driving this paradox.
Confusion about the credibility of news is connected to the broad, wide definition of media that Trust Barometer respondents now hold. Some people consider platforms to be part of “the media” — including social media (48 percent) and search engines (25 percent) — alongside journalism (89 percent), which includes publishers and news organizations.
Theranos charges: https://www.cnbc.com/2018/06/15/theranos-chief-elizabeth-holmes-arrested-on-federal-criminal-charges-.html
Don’t take my word for it. The very credible Edelman Trust survey this year found that:
7 out of 10 are worried about fake news…
and almost 6 out of 10 of us say that it is getting harder to tell if a piece of news was produced by a respected media organization.
So what is Fake News?
Britney Spears in dead
Angelia and Brad are back together
In this environment, media has become the least-trusted institution for the first time in Trust Barometer history (globally)
— yet, at the same time, the credibility of journalists rose substantially. A number of factors are driving this paradox.
Confusion about the credibility of news is connected to the broad, wide definition of media that Trust Barometer respondents now hold. Some people consider platforms to be part of “the media” — including social media (48 percent) and search engines (25 percent) — alongside journalism (89 percent), which includes publishers and news organizations.
Confusion about the credibility of news is connected to the broad, wide definition of media that Trust Barometer respondents now hold.
While most think of journalism, publishers and new orgs when they think of media, many also think Search engines and social media as the big bad…
And believe it or not, the credibility of journalists rose substantially (globally?? In the US only??)
People want credible sources of news and haven’t given up on the reporter on the beat or trusted new orgs
Intro into Millennials and Gen z
USA Data – Cone Communications Survey 2015 – updated stats???
USA Data – Cone Communications Survey 2015 – updated stats???
USA Data – Cone Communications Survey 2015 – updated stats???
USA Data – Cone Communications Survey 2015 – updated stats???
61% Millennials and 43% Gen Z plan to leave in 2 years
Executive summary
Following a troubling year, where geopolitical and social concerns gave rise to a new wave of business activism, millennials and Gen Z are sounding the alarm, according to Deloitte’s seventh annual Millennial Survey. Millennials’ opinions about business’ motivations and ethics, which had trended up the past two years, retreated dramatically this year, as did their sense of loyalty. And neither generation is particularly optimistic about their readiness for Industry 4.0. Their concerns suggest this is an ideal time for business leaders to prove themselves as agents of positive change. The findings are based on the views of more than 10,000 millennials questioned across 36 countries and more than 1,800 Gen Z respondents questioned in six countries. The survey was conducted 24 November 2017 through 15 January 2018.
https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
The Opportunity
Voices of expertise are now regaining credibility
Despite distrust in media, journalists had significant trust gains
CEOs gained trust
Technical experts, financial industry analysts, and successful entrepreneurs now register credibility levels of 50 percent or higher.
https://www.gettyimages.com/license/823332052
Lots of Supply chain
Merger Comms *video
Biggest tech merger, 5 brands under 1 powerhouse technology provider
There was skepticism: Two garbage trucks colliding article reference
Team member reaction
Comms had a job to do…Did we know everything? No, but where are we now?
Tell the story of how “Better Together” evolved
https://www.youtube.com/watch?v=rM1zzPLRnJY
In 2015, we pioneered tours of supplier factories to enable customers to see operating areas, canteens, dormitories and leisure areas at first-hand, as well as meet the people who work there. The benefit of this initiative was clearly evident in feedback and dialogue with participants, complementing the data-driven transparency provided through monitoring and reporting.
We wanted to open up these benefits to a wider audience, so we undertook filming during a 2017 supply chain tour at one of our suppliers’ facilities in Chengdu, China.
The outcome is a series of virtual reality tours accessible to anyone worldwide, sharing three views:
Look around a supplier factory
See the living conditions for people working at the facility
Observe an engagement session featuring customers and members of the facility team
Although these films cannot fully replicate the onsite experience, they provide authentic insight for those currently unable to visit, providing a foundation for dialogue on key topics such as staff wellbeing and social and environmental responsibility. We’ve already seen these benefits in sharing the VR experience with customers, NGOs, academics and our own team members. Expanding transparency to drive insight, feedback and dialogue is not only enriching our current relationships but establishing new connections with audiences wanting a more immersive experience.
The Opportunity
Voices of expertise are now regaining credibility
Despite distrust in media, journalists had significant trust gains
CEOs gained trust
Technical experts, financial industry analysts, and successful entrepreneurs now register credibility levels of 50 percent or higher.