This report provides an in-depth examination of the UK retail market for small domestic appliances covering market data, key retail players and consumer behavior. https://www.reportscorner.com/reports/15335/The-UK-Small-Domestic-Appliances-Market-to-2016/

1. Reports Corner
The UK Small Domestic Appliances Market to
2016
RC

2. Description
This report provides an in-depth examination of the UK retail
market for small domestic appliances covering market data, key
retail players and consumer behavior.
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3. Brief Summary
Product Synopsis
This report provides an in-depth examination of the UK retail
market for small domestic appliances covering market data, key
retail players and consumer behavior.
Introduction and Landscape
Part of Conlumino's home retail research programme, this report
provides detailed and comprehensive insight into what
consumers are buying across the small domestic appliances
category, what they're spending, where they're shopping and why.
The report also reviews leading players in the market and
assesses their future prospects. Strategic analysis helps you to
understand what actions your business needs to take in the
market to win over the next five years.
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4. Brief Summary
Key Features and Benefits
The report covers:
Market values:
We provide overall, sector, category and product market values to
give you a detailed overview of market potential; current and
historic values are included
Future forecasts:
On a sector and category level we provide future forecasts over a
five year timeframe; at product level we provide a directional
forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category
level. A future outlook is also provided for the main players to
help you understand the future direction of market share.
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5. Brief Summary
Retailer profiles:
The leading retailers are profiled: critical metrics like store
numbers, financials and, shares are provided along with an
analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who's shopping for what are provided; these give a
clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the small domestic appliances category
are provided; this gives an understanding of the drivers of
demand both currently and over the next five years.
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for
winning strategies that successful businesses will need to employ
in the small domestic appliances market.
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6. Brief Summary
Key Market Issues
1. Understand how the market's performing
This report forecasts what the size of the small domestic
appliances market will be over the next few years and give an
indication of the sources of growth. In today's turbulent market
knowing where things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market.
Rather than just presenting a mass of raw data, this expertise
ensures the report explains why certain trends and patterns exist.
In turn this allows you to understand the context of the market
which aids your own decision making.
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7. Brief Summary
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that
shape demand: consumers. A whole range of consumer dynamics
are included, explaining purchase triggers, brand and retailer
preferences and conversions, and purchase considerations. In
short they allow you to understand what people think about your
brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips
and advice on how to succeed in the market and are a source of
ideas. The analysis and insight help you with planning, strategy
and exercises such as repositioning or brand development.
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8. Brief Summary
Key Highlights
THE MARKET
The more austere environment has benefitted some small
domestic appliance sub-categories. With consumers spending a
greater amount of time both dining and socializing at home, the
look and feel of the home environment has become more
important. Entertaining guests has created a 'house proud'
attitude among consumers which has been a boon to sales of
cleaning appliances. The austere consumer has also cut back on
using laundry services in a bid to tighten household costs. In turn
consumers are seeking good quality irons as they do more
laundry at home.
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9. Brief Summary
THE CONSUMER
As intensively used items, there is a strong replacement cycle in
small domestic appliances with, for example, 12% of households
buying irons each year. This has been further stimulated by an
injection of fashionability into the design of products along with
innovative new functions and features aimed at making household
chores easier. Both of these things have helped prevent
purchasing motivative from being too focused on price during a
time of economic gloom.
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10. Brief Summary
THE RETAILERS
While Argos and Curries account for a just under a third of the
small domestic appliances market, the sector is highly
competitive, particularly around entry and mid-market level. There
is a strong brand affinity in some categories such as vacuum
cleaners with consumers replacing broken and outdated models
with quality brands such as Dyson. Such brands are given
prominent positioning in retailers' stores and on their websites in
order to appeal to the growing demand for durable and quality
appliances.
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11. Table of Contents
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Position of retailers now and forecast,
2.4 Comparisons of key retail metrics,
2.5 Profiles of key retailers (Amazon, Argos, Comet, Dixons, John Lewis, Tesco),
3. The consumer,
3.1 Headline summary,
3.2 Who is shopping and what they're buying,
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12. Table of Contents
3.3 Why they're buying,
3.4 Where they're buying from,
3.5 What brands they're buying
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13. For more information
For more information please visit our website
https://www.reportscorner.com/reports/15335/The-UK-Small-Domestic-Appliances-
Market-to-2016/
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14. RC
Thank You
Contact us: contact@reportscorner.com
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