This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the cards market in RussiaAnswers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.The online channel is not particularly popular with Russian consumers. Across the top 10 competitors, only 9.8% of cards are opened online. American Express has the highest proportion of cards opened online at 33.3%.Consumers in Russia are much less motivated by loyalty and other rewards such as cashback than the global average. Only 7.7% of consumers valued loyalty or other rewards, less than half of the 20.7% of consumers who valued the feature globallyA total of 76.5% of cards held by the top 10 providers in Russia are standard or classic cards, while 8.5% are gold cards.This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.Uncover white space opportunities across geographies, product sectors, channels and technologies.Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
What Consumers Want: Cards in Russia 2010
Published on March 2011
Report Summary
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services
products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What
Consumers Want in their area of Financial Services.The brief highlights the key findings of Datamonitor's FS Consumer Insight survey
for the cards market in RussiaAnswers to key questions are provided such as product penetration, channel of choice, reasons for
product & provider choice and important attributes.The slide deck also presents data across income and age groups to strengthen
and deepen insight, ensuring analysis is relevant to every sector.The online channel is not particularly popular with Russian
consumers. Across the top 10 competitors, only 9.8% of cards are opened online. American Express has the highest proportion of
cards opened online at 33.3%.Consumers in Russia are much less motivated by loyalty and other rewards such as cashback than the
global average. Only 7.7% of consumers valued loyalty or other rewards, less than half of the 20.7% of consumers who valued the
feature globallyA total of 76.5% of cards held by the top 10 providers in Russia are standard or classic cards, while 8.5% are gold
cards.This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their
customers.Uncover white space opportunities across geographies, product sectors, channels and technologies.Better understand the
"size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
Table of Content
DATAMONITOR VIEW
SUMMARY
WHAT CONSUMERS WANT
Presentation content
Product Penetration
Channel of choice
Motivation for choosing that particular product
Important attributes
Payment options
APPENDIX
Methodology
Datamonitor consulting
Disclaimer
What Consumers Want: Cards in Russia 2010 (From Slideshare) Page 1/3

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
What Consumers Want: Cards in Russia 2010
Product Formats
Please select the product formats and the quantity you require.
1 User License--USD 1 295.00 Quantity: _____
Corporate License--USD 3 237.50 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
What Consumers Want: Cards in Russia 2010 (From Slideshare) Page 2/3

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
What Consumers Want: Cards in Russia 2010 (From Slideshare) Page 3/3