IntroductionThis databook provides insight into the top 10 companies in Spain travel and hospitality industry in terms of their estimated IT spend.Scope*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending*A breakdown of the estimated IT budget by technology for each of the top 10 companies*A breakdown of the estimated IT budget by channel for each of the top 10 companiesHighlightsThe top 10 companies in Spain travel and hospitality industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 29% of the IT budgets among these firms. This was followed by spending on software and services.Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 31% of the total estimated IT spending by these companies.Reasons to Purchase*Understand the IT budget breakdown in various organization types and identify notable areas of allocation*Build lists of organizations with top IT expenditure in your target markets*Leverage IT spending pattern information to tailor account targeting based on company demographics

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Top 10 Companies in Spain Travel and Hospitality Industry: IT
Spending Predictor 2009
Published on June 2009
Report Summary
Introduction
This databook provides insight into the top 10 companies in Spain travel and hospitality industry in terms of their estimated IT spend.
Scope
*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending
*A breakdown of the estimated IT budget by technology for each of the top 10 companies
*A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights
The top 10 companies in Spain travel and hospitality industry in terms of estimated IT spending spent the largest portion of their IT
budgets on hardware, a segment that accounted for about 29% of the IT budgets among these firms. This was followed by spending
on software and services.
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors,
local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 31% of the total
estimated IT spending by these companies.
Reasons to Purchase
*Understand the IT budget breakdown in various organization types and identify notable areas of allocation
*Build lists of organizations with top IT expenditure in your target markets
*Leverage IT spending pattern information to tailor account targeting based on company demographics
Table of Content
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
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INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
SPAIN TRAVEL AND HOSPITALITY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
IBERIA LINEAS AEREAS DE ESPANA SA 18
Budget overview 18
Iberia Lineas Aereas de Espana SA, estimated spending on IT 19
Iberia Lineas Aereas de Espana SA, estimated IT spending by channel 23
SPANAIR SA 25
Budget overview 25
Spanair SA, estimated spending on IT 26
Spanair SA, estimated IT spending by channel 30
SOL MELIA SA 32
Budget overview 32
Sol Melia SA, estimated spending on IT 33
Sol Melia SA, estimated IT spending by channel 37
NH HOTELES SA 39
Budget overview 39
NH Hoteles SA, estimated spending on IT 40
NH Hoteles SA, estimated IT spending by channel 44
COMPANIA TRASMEDITERRANEA SA 46
Budget overview 46
Compania Trasmediterranea SA, estimated spending on IT 47
Compania Trasmediterranea SA, estimated IT spending by channel 51
FERROCARRIL METROPOLITA DE BARCELONA SA 53
Budget overview 53
Ferrocarril Metropolita De Barcelona SA, estimated spending on IT 54
Ferrocarril Metropolita De Barcelona SA, estimated IT spending by channel 58
CODERE SA 60
Budget overview 60
Codere SA, estimated spending on IT 61
Codere SA, estimated IT spending by channel 65
SERUNION SA 67
Budget overview 67
Serunion SA, estimated spending on IT 68
Serunion SA, estimated IT spending by channel 72
FRED OLSEN SA 74
Budget overview 74
Fred Olsen SA, estimated spending on IT 75
Fred Olsen SA, estimated IT spending by channel 79
ARAMARK SERVICIOS DE CATERING SL 81
Budget overview 81
Aramark Servicios de Catering SL, estimated spending on IT 82
Aramark Servicios de Catering SL, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
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How to contact experts in your industry 89
Disclaimer 89
LIST OF FIGURES
Figure 1: Travel and hospitality industry, Spain, spending on IT ($m), 2008 and 2009 12
Figure 2: Travel and hospitality industry, Spain, estimated spending by technology segment ($m), 2008 14
Figure 3: Travel and hospitality industry, Spain, estimated spending on IT by channel ($m), 2008 16
Figure 4: Iberia Lineas Aereas de Espana SA, estimated spending by IT segment, 2008 19
Figure 5: Iberia Lineas Aereas de Espana SA, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Iberia Lineas Aereas de Espana SA, estimated spending on IT by channel, 2008 23
Figure 7: Spanair SA, estimated spending by IT segment, 2008 26
Figure 8: Spanair SA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Spanair SA, estimated spending on IT by channel, 2008 30
Figure 10: Sol Melia SA, estimated spending by IT segment, 2008 33
Figure 11: Sol Melia SA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Sol Melia SA, estimated spending on IT by channel, 2008 37
Figure 13: NH Hoteles SA, estimated spending by IT segment, 2008 40
Figure 14: NH Hoteles SA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: NH Hoteles SA, estimated spending on IT by channel, 2008 44
Figure 16: Compania Trasmediterranea SA, estimated spending by IT segment, 2008 47
Figure 17: Compania Trasmediterranea SA, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Compania Trasmediterranea SA, estimated spending on IT by channel, 2008 51
Figure 19: Ferrocarril Metropolita De Barcelona SA, estimated spending by IT segment, 2008 54
Figure 20: Ferrocarril Metropolita De Barcelona SA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Ferrocarril Metropolita De Barcelona SA, estimated spending on IT by channel, 2008 58
Figure 22: Codere SA, estimated spending by IT segment, 2008 61
Figure 23: Codere SA, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Codere SA, estimated spending on IT by channel, 2008 65
Figure 25: Serunion SA, estimated spending by IT segment, 2008 68
Figure 26: Serunion SA, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Serunion SA, estimated spending on IT by channel, 2008 72
Figure 28: Fred Olsen SA, estimated spending by IT segment, 2008 75
Figure 29: Fred Olsen SA, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Fred Olsen SA, estimated spending on IT by channel, 2008 79
Figure 31: Aramark Servicios de Catering SL, estimated spending by IT segment, 2008 82
Figure 32: Aramark Servicios de Catering SL, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Aramark Servicios de Catering SL, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88
LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Travel and hospitality industry, Spain, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Travel and hospitality industry, Spain, estimated spending by technology segment ($m), 2008 15
Table 5: Travel and hospitality industry, Spain, estimated spending on IT by channel ($m), 2008 17
Table 6: Iberia Lineas Aereas de Espana SA, IT budget estimates (%), 2008'09 18
Table 7: Iberia Lineas Aereas de Espana SA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Iberia Lineas Aereas de Espana SA, estimated spending by IT segment, 2008 20
Table 9: Iberia Lineas Aereas de Espana SA, estimated spending by IT sub-segment, 2008 22
Table 10: Iberia Lineas Aereas de Espana SA, estimated spending on IT by channel, 2008 24
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Table 11: Spanair SA, IT budget estimates (%), 2008'09 25
Table 12: Spanair SA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Spanair SA, estimated spending by IT segment, 2008 27
Table 14: Spanair SA, estimated spending by IT sub-segment, 2008 29
Table 15: Spanair SA, estimated spending on IT by channel, 2008 31
Table 16: Sol Melia SA, IT budget estimates (%), 2008'09 32
Table 17: Sol Melia SA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Sol Melia SA, estimated spending by IT segment, 2008 34
Table 19: Sol Melia SA, estimated spending by IT sub-segment, 2008 36
Table 20: Sol Melia SA, estimated spending on IT by channel, 2008 38
Table 21: NH Hoteles SA, IT budget estimates (%), 2008'09 39
Table 22: NH Hoteles SA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: NH Hoteles SA, estimated spending by IT segment, 2008 41
Table 24: NH Hoteles SA, estimated spending by IT sub-segment, 2008 43
Table 25: NH Hoteles SA, estimated spending on IT by channel, 2008 45
Table 26: Compania Trasmediterranea SA, IT budget estimates (%), 2008'09 46
Table 27: Compania Trasmediterranea SA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Compania Trasmediterranea SA, estimated spending by IT segment, 2008 48
Table 29: Compania Trasmediterranea SA, estimated spending by IT sub-segment, 2008 50
Table 30: Compania Trasmediterranea SA, estimated spending on IT by channel, 2008 52
Table 31: Ferrocarril Metropolita De Barcelona SA, IT budget estimates (%), 2008'09 53
Table 32: Ferrocarril Metropolita De Barcelona SA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Ferrocarril Metropolita De Barcelona SA, estimated spending by IT segment, 2008 55
Table 34: Ferrocarril Metropolita De Barcelona SA, estimated spending by IT sub-segment, 2008 57
Table 35: Ferrocarril Metropolita De Barcelona SA, estimated spending on IT by channel, 2008 59
Table 36: Codere SA, IT budget estimates(%), 2008'09 60
Table 37: Codere SA, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Codere SA, estimated spending by IT segment, 2008 62
Table 39: Codere SA, estimated spending by IT sub-segment, 2008 64
Table 40: Codere SA, estimated spending on IT by channel, 2008 66
Table 41: Serunion SA, IT budget estimates (%), 2008'09 67
Table 42: Serunion SA, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Serunion SA, estimated spending by IT segment, 2008 69
Table 44: Serunion SA, estimated spending by IT sub-segment, 2008 71
Table 45: Serunion SA, estimated spending on IT by channel, 2008 73
Table 46: Fred Olsen SA, IT budget estimates (%), 2008'09 74
Table 47: Fred Olsen SA, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Fred Olsen SA, estimated spending by IT segment, 2008 76
Table 49: Fred Olsen SA, estimated spending by IT sub-segment, 2008 78
Table 50: Fred Olsen SA, estimated spending on IT by channel, 2008 80
Table 51: Aramark Servicios de Catering SL, IT budget estimates (%), 2008'09 81
Table 52: Aramark Servicios de Catering SL, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Aramark Servicios de Catering SL, estimated spending by IT segment, 2008 83
Table 54: Aramark Servicios de Catering SL, estimated spending by IT sub-segment, 2008 85
Table 55: Aramark Servicios de Catering SL, estimated spending on IT by channel, 2008 87
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