Technology Transfer Strategies - A Guide to Maximizing Returns Within the Pharmaceutical and Biopharmaceutical Industries

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Technology Transfer Strategies - A Guide to Maximizing Returns
Within the Pharmaceutical and Biopharmaceutical Industries
Published on May 2011

Report Summary

Technology Transfer Strategies - A Guide to Maximizing Returns Within the Pharmaceutical and Biopharmaceutical Industries

Summary

GBI Research, the leading business intelligence provider, has released its latest research, 'Technology Transfer Strategies - A Guide
to Maximizing Returns Within the Pharmaceutical and Biopharmaceutical Industries', which provides insights into global technology
transfer strategies landscape.

The report explores the recognized and increasing need for a better understanding between all stakeholders in the biopharmaceutical
and pharmaceutical community concerning the efficient transfer of technologies created from early innovative research to the
commercialization of new product technologies. The report introduces the concept of technology transfer and the organizational
reasons for opting on technology transfer along with the major technologies transferred. It also provides the commercial and scientific
advantages along with the analysis of challenges and issues concerning intellectual property management. It also touches upon the
use of licensing in technology transfer and reviews the background to licensing. The report also analyzes the strategic options
available to the biopharmaceutical and pharmaceutical industry and also predicts the future trends for technology transfer within the
industry. In the last chapter, the report also analyzes the key issues concerning the technology transfer regulations and specific
legislation relating to the transfer of technology in the emerging countries of Brazil, Russia, India and China.

Scope

The scope of this report includes -
- Detailed overview of technology transfer landscape which includes reasons, types, the process, challenges and critical issues.
- Commercial and scientific advantages and benefits of technology transfer.
- Different intellectual property management strategies in the current technology transfer landscape.
- Adoption, rationale, duration and termination of licensing agreements for technology transfer.
- Future opportunities and challenges with respect to technology transfer in the pharmaceutical industry along with geographic trends
covering the US, Europe and Japan.
- Technology transfer legislation and regulation in the emerging markets of Brazil, Russia, India and China which also includes
technology transfer process, policies, challenges, trends, funding implications and case studies.

Reasons to buy

The report will enhance your decision making capability. It will allow you to -
- Formulate better strategies to enhance your competitive positioning in the technology transfer market by overcoming the major
challenges and critical issues
- Improve your product portfolio by identifying the key technologies and its benefits for developing better products
- Negotiate better licensing agreements to in-license or out-license breakthrough technologies that can boost the development of
innovative products
- Device a more tailored country strategy through the understanding of key opportunities and challenges in the global technology

Technology Transfer Strategies - A Guide to Maximizing Returns Within the Pharmaceutical and Biopharmaceutical Industries (From Slideshare) Page 1/8


transfer landscape.
- Develop better market-entry and market expansion strategies for the high growth emerging economies.

Table of Content

1 Table of Contents
1 Table of Contents 4
1.1 List of Tables 6
1.2 List of Figures 7
2 Technology Transfer Strategies - Introduction 8
2.1 Introduction 8
2.2 Industry Definition 8
2.3 GBI Research Report Guidance 9
3 Technology Transfer 10
3.1 Technology Transfer, Overview 10
3.2 Reasons for Technology Transfer 11
3.3 Types of Technology Transfer 13
3.3.1 Technology Transfer between Private Companies 13
3.3.2 Technology Transfer between Government or Universities and Private Companies 14
3.4 The Technology Transfer Process 15
3.4.1 National Considerations in the Technology Transfer Process 17
3.4.2 Formal Invention or Technology Disclosure 19
3.4.3 Assessment of Inventions Commercial Potential 20
3.4.4 Invention Protection 20
3.4.5 Marketing the Invention to Existing Companies of Creation of Start-Up Companies 20
3.4.6 Licensing and Other Formal Agreements 21
3.4.7 Commercialization 21
3.4.8 Revenue and Reinvestment 21
3.5 Technology Transfer ' Challenges and Critical Issues 22
3.5.1 Cultural Challenges, Change Management Issues and the Determination of Research Goals 22
3.5.2 Challenges Associated with the Technology Transfer Process 22
3.5.3 Technology Transfer License Agreements Structures and Negotiations 23
3.5.4 Protection of Intellectual Property Rights 23
4 Technology Transfer: Commercial and Scientific Advantages and Benefits 24
4.1 Introduction 24
4.2 Enabling the Development and Commercialization of Academic Research Findings 25
4.2.1 Advantages of an Entrepreneurial Atmosphere in an Academic Environment 25
4.2.2 Cultural and Structural Enablers of Commercialization in Academic Institutions 26
4.3 Commercial Considerations: Technology Transfer between Industry and Academia 27
4.3.1 Industry Advantages and Benefits Associated with Technology Transfer with Academia 27
4.3.2 Industry Challenges and Issues Associated with Technology Transfer with Academia 29
4.4 Commercial Considerations in Technology Transfer: Industry and Industry 31
4.4.1 Industry Advantages and Benefits Associated with Technology Transfer between Companies 31
4.4.2 Industry Challenges and Issues with Technology Transfer between Companies 32
4.5 Case Studies 33
4.5.1 Case Study 1: The Emergence of RNA interference (RNAi) as a Major New Business Opportunity 33



4.5.2 Case Study 2: Gaining Competitive Advantage through the Transfer of Technology 34
4.5.3 Case Study 3: Maximizing Return on Investment by Reducing Time to Market and Development Risk 35
5 Intellectual Property Management Strategies 37
5.1 Overview of Intellectual Property Protection and Technology Transfer 37
5.2 Intellectual Property Rights Challenges and Issues 37
5.2.1 Technology Transfer and Issues of Intellectual Property Rights Protection 37
5.2.2 Patenting of Research Tools May Discourage Beneficial Research 39
5.2.3 Publication Delays and Non-Disclosure Agreement (NDA) Requirements May Impair the Openness of the University Research
Environment 39
5.3 Intellectual Property Protection Strategies 40
5.3.1 Introduction 40
5.3.2 Identification of the Organization's Commercial Goals and Objectives 40
5.3.3 Identification of the Company's IP Rights and the Competitive IP Landscape 40
5.3.4 Alignment of the Company's IP Rights and Business Objectives 41
5.3.5 Formulation of an IP Strategy 41
5.4 Implementing Intellectual Property Strategies 44
5.4.1 Creation of an IP Management Structure 44
5.4.2 Problems and Solutions with Joint Ownership 45
5.4.3 Securing Intellectual Property Ownership Rights 45
5.4.4 Third Party Rights Management of Intellectual Property 46
5.5 Retain Ownership of Intellectual Property 46
5.5.1 Confidentiality and Non-Disclosure Agreements 46
5.5.2 Negotiating IP Warranties, Disclosure, Indemnities and Disclaimers 47
5.6 Intellectual Property Protection Strategies 47
6 Technology Transfer and Licensing Strategies 49
6.1 Introduction and Background to License Agreements 49
6.1.1 Introduction 49
6.1.2 Types of License Agreements 50
6.1.3 Extent of the Licensing Rights: Commercial and Financial Considerations 51
6.2 The Technology Transfer Office and License Agreements 53
6.3 The Rationale to License Intellectual Property 54
6.3.1 Advantages of Intellectual Property Licensing 54
6.3.2 Disadvantages of Intellectual Property Licensing 54
6.4 In-Licensing 55
6.4.1 Case Study: Warner-Lambert and Pfizer: Lipitor 56
6.5 Out-Licensing 57
6.5.1 Case Study: Out-Licensing by Nektar Therapeutics 57
6.6 Preparing to License a New Technology 58
6.6.1 The Due Diligence Process 58
6.6.2 Reviewing the Intellectual Property Landscape 58
6.6.3 The Role of Confidentiality Agreements 58
6.6.4 Preparation of Memorandum of Understanding or a Letter of Intent 58
6.6.5 Establish Distributor Agreements 59
6.6.6 Assessment of the Technology Value 59
6.7 Negotiating Technology Transfer Licensing Agreements 60
6.7.1 The Preparation Phase 60
6.7.2 The Discussion Phase 60
6.7.3 The Negotiation Process 60



6.8 Duration and Termination of License Agreements 61
6.8.1 Duration of Technology Transfer Licensing Agreements 61
6.8.2 Termination of Technology Transfer Licensing Agreements 61
7 Future Strategies and Opportunities for Technology Transfer 62
7.1 The Future of Pharmaceutical Technology Transfer 62
7.1.1 Private Technology Transfer Sector 63
7.1.2 Public Industry to Academic/Government Sector: Industry ' Private Technology Transfer Sector 63
7.2 Technology Transfer by Type 66
7.3 Geographic Trends 67
7.3.1 Technology Transfer in the US 67
7.3.2 Technology Transfer in Europe 71
7.3.3 Technology Transfer in Japan 74
7.4 Licensing and Technology Transfer between the Pharma Industry and Academia 76
7.4.1 Case Study: Kyoto University and Astellas Pharma Inc 76
7.5 The Integrated or Federated Model of Pharmaceutical Research 76
7.5.1 Case Study: Virtual Federated Pharmaceutical Research 77
7.5.2 Case Study: Venture Federated Pharmaceutical Research 78
7.5.3 Benefits of Models 78
7.5.4 Challenges of Models 78
7.6 The Fully Diversified Model of Pharmaceutical Research 79
7.6.1 Case Study: Johnson & Johnson 79
7.6.2 Benefits of Models 79
7.6.3 Challenges of Models 79
8 Technology Transfer Legislation and Regulation in the Emerging Markets 80
8.1 Brazil 80
8.1.1 Technology Transfer Legislation and Regulation 80
8.1.2 Technology Transfer Process 81
8.1.3 Challenges in Technology Transfer 82
8.1.4 Trends in Funding for Universities 82
8.1.5 Implications of Increase in Funding 83
8.1.6 Case Study: GlaxoSmithKline and the Oswald Cruz Foundation (Fiocruz) 83
8.2 Russia 84
8.2.5 Implications of Increase/Decrease in Funding 87
8.2.6 Case Study: Novartis and the City of St. Petersburg 87
8.3 India 88
8.3.3 Policy for Foreign Technology Agreements 91
8.3.6 Implications of Increase/Decrease in Funding 92
8.3.7 Case Study: Biocon, Limited and Amylin Pharmaceuticals, Inc. 92
8.4 China 93



8.4.3 Policy for Foreign Technology Transfer Agreements 96
8.4.6 Implications of Increase in Funding 100
8.4.7 Case Studies of Technology Transfer and its Effects on the Pharmaceutical Industry 100
9 Appendix 101
9.1 Industry Definitions 101
9.2 Abbreviations 102
9.3 Research Methodology 106
9.3.1 Coverage 106
9.3.2 Secondary Research 106
9.3.3 Primary Research 107
9.3.4 Expert Panel Validation 107
9.4 Contact Us 107
9.5 Disclaimer 107
9.6 Sources 108

1.1 List of Tables

Table 1: Technology Transfer, The Principle Provisions of an IP License, 2011 50
Table 2: Technology Transfer, The US, Office of Technology Transfer Activities, 2003'2011 70
Table 3: Technology Transfer, Composition of the sources of funding for R&D at the University of Campinas (Unicamp), 2010 83

1.2 List of Figures
Figure 1: Technology Transfer, Reasons for Technology Transfer, 2011 11
Figure 2: Technology Transfer, Model for Transfer Between Public Research Organizations and the Pharmaceutical Industry, 2011 16
Figure 3: Technology Transfer, Drug Discovery and Development Processes, 2011 17
Figure 4: Technology Transfer, The Cyclical Technology Transfer Process, 2011 19
Figure 5: Technology Transfer, The Role of Innovation in Sustaining Profitability, 2011 28
Figure 6: Technology Transfer, License Support Activities for Product Development Committee, 2011 36
Figure 7: Technology Transfer, Issues, Different Types of Technology Spillover, 2011 38
Figure 8: Technology Transfer, Implementing an IP Strategy, 2011 43
Figure 9: Technology Transfer, Composition of Business Unit Managing IP, 2011 44
Figure 10: Technology Transfer, Intellectual Property Protection Strategies, 2011 48
Figure 11: Technology Transfer, Schematic of Enterprise Hub, 2011 65
Figure 12: Technology Transfer, The US, Schematic of Technology Transfer Process, 2011 68
Figure 13: Technology Transfer, Europe, Typical Process, 2011 71
Figure 14: Technology Transfer, Comparison between Issued Licenses between European and US Universities , 2010 73
Figure 15: Technology Transfer, Japan, Process, 2011 74
Figure 16: Technology Transfer, The Virtual Federated Model of Pharmaceutical Research, 2011 77
Figure 17: Technology Transfer, The Venture Federated Model of Pharmaceutical Research, 2011 77
Figure 18: Technology Transfer, Composition of the sources of funding for R&D at the University of Campinas (Unicamp), 2011 81
Figure 19: Technology Transfer, Schematic of Technology Transfer Process at Indian Institutes of Technology (IITs), 2011 90
Figure 20: Technology Transfer, Technology Transfer Process 95
Figure 21: Technology Transfer, China, Expenditure of R&D and as Percentage of GDP, 2011 98
Figure 22: Technology Transfer, China, Share of Expenditure of R&D by Source, 2011 99



Companies Mentioned


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