We are pleased to introduce quarterly updates to BMI's Swiss telecommunications market report, previously published on an annual basis. This first edition contains analysis of trends in the Swiss telecoms market using latest data published the Federal Communications Commission (ComCom) and major service providers Swisscom, Sunrise, Orange Switzerland and UPC Switzerland (Cablecom). We also extend our forecasts for the mobile, fixed line and internet sectors in Switzerland to 2015. The Swiss mobile market continues to experience robust growth despite an already penetration rate which we expect to exceed the 120% market by the end of 2010. At the end of Q210, the market a total subscriber base of 9.157mn, up from 9.030mn at the end 2009. Going forward, we anticipate the market would remain in an uptrend in the medium term and the total subscriber base will reach 11.5mn, or a penetration rate of 145.1%, by 2015. Meanwhile, 3G, which took off slowly after launch, is expected to see more rapid growth with the increase in 3G-enabled smartphones and other mobile devices. The mobile arm of fixed-line incumbent, Swisscom, maintains its lead in the sector with a market share of 62.1%, driven by its lion share of quarterly net additions over the past two years. Sunrise maintains the second position, having edged ahead of Orange in Q408 with the acquisition Tele 2 Switzerland and the consolidation of its customers. At the end of Q210, Sunrise had a market share of 20.8%, 3.3 percentage points ahead of third placed Orange on 17.5%. Meanwhile, a number of MVNOs are active in the market, including Lycamobile, ALDI Mobile and Abalon. Despite the intense competition in the market between the various service providers, ARPU rates in Switzerland remain among the highest in Western Europe. Q210 operational data released by the mobile network operators show ARPU rates of between CHF40 and CHF50. Throughout 2009, Swisscom continued to invest in the development of its fibre-optical network, which aims to provide high-speed broadband services to business and residential neighbourhoods. The deployment of higher-speed optical-fibre and cable networks is expected to be one of the most important developments driving the growth of Switzerland's fixed broadband access market over the next few years. In addition to Swisscom's network deployments, alternative operators such as Sunrise, Orange and Cablecom are investing in the development of high-speed cable and fibre services. Switzerland sits in the lower half of BMI's Business Environment Rankings for Western Europe. The country's overall rating, held back by a relatively weak Industry Rewards and Industry Risks score, has slipped below the average regional score for the first time this quarter. Switzerland scores slightly above the regional average in the Country Rewards category and significantly above the regional average in the Country Risk category.

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Switzerland Telecommunications Report 2011
Published on November 2010
Report Summary
We are pleased to introduce quarterly updates to BMI's Swiss telecommunications market report, previously published on an annual
basis. This first edition contains analysis of trends in the Swiss telecoms market using latest data published the Federal
Communications Commission (ComCom) and major service providers Swisscom, Sunrise, Orange Switzerland and UPC Switzerland
(Cablecom). We also extend our forecasts for the mobile, fixed line and internet sectors in Switzerland to 2015. The Swiss mobile
market continues to experience robust growth despite an already penetration rate which we expect to exceed the 120% market by the
end of 2010. At the end of Q210, the market a total subscriber base of 9.157mn, up from 9.030mn at the end 2009. Going forward, we
anticipate the market would remain in an uptrend in the medium term and the total subscriber base will reach 11.5mn, or a penetration
rate of 145.1%, by 2015. Meanwhile, 3G, which took off slowly after launch, is expected to see more rapid growth with the increase in
3G-enabled smartphones and other mobile devices.
The mobile arm of fixed-line incumbent, Swisscom, maintains its lead in the sector with a market share of 62.1%, driven by its lion
share of quarterly net additions over the past two years. Sunrise maintains the second position, having edged ahead of Orange in
Q408 with the acquisition Tele 2 Switzerland and the consolidation of its customers. At the end of Q210, Sunrise had a market share
of 20.8%, 3.3 percentage points ahead of third placed Orange on 17.5%. Meanwhile, a number of MVNOs are active in the market,
including Lycamobile, ALDI Mobile and Abalon. Despite the intense competition in the market between the various service providers,
ARPU rates in Switzerland remain among the highest in Western Europe. Q210 operational data released by the mobile network
operators show ARPU rates of between CHF40 and CHF50.
Throughout 2009, Swisscom continued to invest in the development of its fibre-optical network, which aims to provide high-speed
broadband services to business and residential neighbourhoods. The deployment of higher-speed optical-fibre and cable networks is
expected to be one of the most important developments driving the growth of Switzerland's fixed broadband access market over the
next few years. In addition to Swisscom's network deployments, alternative operators such as Sunrise, Orange and Cablecom are
investing in the development of high-speed cable and fibre services.
Switzerland sits in the lower half of BMI's Business Environment Rankings for Western Europe. The country's overall rating, held back
by a relatively weak Industry Rewards and Industry Risks score, has slipped below the average regional score for the first time this
quarter. Switzerland scores slightly above the regional average in the Country Rewards category and significantly above the regional
average in the Country Risk category.
Table of Content
Executive Summary . 6
SWOT Analysis .... 7
Switzerland Mobile Industry SWOT . 7
Switzerland Wireline Industry SWOT ... 8
Switzerland Political SWOT... 9
Switzerland Economic SWOT 9
Business Environment .... 10
Western European Markets .. 10
Switzerland . 12
Table: Western Europe Business Environment Ratings Q111 . 14
Switzerland Telecommunications Report 2011 Page 1/5

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Industry Forecast Scenario ... 15
Mobile .... 15
Table: Switzerland Telecoms Sector ' Mobiles ' Historical Data And Forecasts 15
Fixed-Line ... 17
Table: Switzerland Telecom Sector ' Fixed-Lines ' Historical Data And Forecasts . 17
Internet .. 18
Table: Switzerland Telecoms Sector ' Internet ' Historical Data And Forecasts 18
Market Data Analysis .. 20
Mobile .... 20
Market Share ... 21
Table: Swiss Mobile Subscribers Q209-Q210 ('000) ... 22
Table: Subscriber Net Additions, Q209-Q210 ('000) ... 22
Subscriber Mix . 23
ARPU 24
3G 26
Mobile Contract Wins 27
Table: Mobile Contract Wins .... 27
Mobile Content 28
Regional Outlook .. 28
Country Outlook ... 32
Value-Added Services Timeline. 34
Table: Selected VAS Services .... 34
Mobile Operator Data .... 35
Table: Switzerland Mobile Market Overview 35
Table: Swisscom Mobile . 35
Table:Sunrise ... 36
Table: Orange .. 37
Fixed-Line ... 38
Table ' Swiss Fixed-Line Subscriber Market, Q308-Q210 ('000) .... 39
Broadband .. 40
FTTH 42
IPTV . 43
Table: Wireline Developments .. 44
Regulatory Environment And Industry Developments ... 45
Switzerland: Regulatory Bodies And Their Responsibilities .. 45
Legislation And Market Liberalisation .... 46
Regulation... 48
Licensing And Spectrum . 48
Regulatory Developments .... 49
Competitive Landscape ... 51
Key Players . 51
Table: Key Players: Switzerland Telecoms Sector .. 51
Table: Selected Telecoms Operators Financial Indicators .... 51
Company Monitor ... 52
Huawei Muscles In 52
Table: Huawei Technologies: Key Western European Contracts Awarded 54
Operator Profiles .... 56
Swisscom 56
Orange Communications 61
Sunrise Communications 63
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Regional Telecommunications Penetration Overview .... 68
Fixed-Line... 68
Table: Regional Fixed-Line Penetration Overview . 69
Mobile .... 69
Table: Regional Mobile Penetration Overview .. 71
Internet .. 71
Table: Regional Broadband Penetration Overview .... 73
Country Snapshot: Switzerland Demographic Data ... 74
Section 1: Population . 74
Table: Demographic Indicators, 2005-2030 . 74
Table: Rural/Urban Breakdown, 2005-2030 75
Section 2: Education And Healthcare . 75
Table: Education, 2002-2005 ... 75
Table: Vital Statistics, 2005-2030 .. 75
Section 3: Labour Market And Spending Power 76
Table: Employment Indicators, 2001-2006 ... 76
Table: Consumer Expenditure, 2000-2012 (US$) ... 76
Table: Average Annual Wages, 2000-2012 ... 77
BMI Telecoms Industry Glossary ... 78
Table: Telecommunications Glossary Of Terms 78
BMI Methodology ... 79
How We Generate Our Industry Forecasts ... 79
Table: Key Indicators For Telecommunications Industry Forecasts . 79
Telecoms Business Environment Ratings . 81
Risk/Reward Ratings Methodology 81
Ratings System . 81
Indicators .... 81
Table: Ratings Indicators .... 82
Weighting .... 83
Table: Weighting Of Indicators 83
Sources .. 83
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