IntroductionThis report covers key aspects of the spreads market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.Scope* Contains information on five categories: nut-based spreads, jams and preserves, honey, chocolate spreads and savory spreads* Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data* Market level company and brand shares as well as distribution share information* Recent product launchesHighlights* Poland was the fastest growing country with a CAGR of 6.7% over the 2004-09 period.* Brazil was the largest spreads market in 2009 among the advanced emerging market nations.Reasons to Purchase* Develop business strategies by understanding the quantitative trends within the spreads market in the advanced emerging market nations* Identify key players within the spreads market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements* Obtain insight into new product launches within the spreads market in the advanced emerging market countries

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Spreads in the Advanced Emerging Markets (Brazil, Hungary,
Mexico, Poland, South Africa and Taiwan) Market Overview and
Forecasts to 2014
Published on January 2011
Report Summary
Introduction
This report covers key aspects of the spreads market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland,
South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels;
and expenditure and consumption per capita for the historic and forecast periods.
Scope
* Contains information on five categories: nut-based spreads, jams and preserves, honey, chocolate spreads and savory spreads
* Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast
(2010-14) data
* Market level company and brand shares as well as distribution share information
* Recent product launches
Highlights
* Poland was the fastest growing country with a CAGR of 6.7% over the 2004-09 period.
* Brazil was the largest spreads market in 2009 among the advanced emerging market nations.
Reasons to Purchase
* Develop business strategies by understanding the quantitative trends within the spreads market in the advanced emerging market
nations
* Identify key players within the spreads market in the advanced emerging markets to plan lucrative M&A, partnerships and
agreements
* Obtain insight into new product launches within the spreads market in the advanced emerging market countries
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Table of Content
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary market level: Hungary 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary market level: Mexico 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary market level: Poland 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary market level: South Africa 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary market level: Taiwan 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
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Market share 7
Chapter 2 Introduction 8
What is this report about' 8
How to use this report 8
Market definition 9
TABLE OF CONTENTS 12
LIST OF FIGURES 13
LIST OF TABLES 14
Chapter 3 Overview 15
Advanced Emerging Markets Spreads, value overview 15
Advanced Emerging Markets Spreads, volume overview 20
Chapter 4 Brazil 25
Value analysis (Brazilian Real), 2004'09 25
Value analysis (Brazilian Real), 2009'14 26
Value analysis (US dollars), 2004'09 28
Value analysis (US dollars), 2009'14 29
Volume analysis, 2004'09 31
Volume analysis, 2009'14 32
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Hungary 46
Value analysis (Hungarian Forint), 2004'09 46
Value analysis (Hungarian Forint), 2009'14 47
Value analysis (US dollars), 2004'09 49
Value analysis (US dollars), 2009'14 50
Volume analysis, 2004'09 52
Volume analysis, 2009'14 53
Company and brand share analysis 55
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Mexico 68
Value analysis (Mexican Peso), 2004'09 68
Value analysis (Mexican Peso), 2009'14 69
Value analysis (US dollars), 2004'09 71
Value analysis (US dollars), 2009'14 72
Volume analysis, 2004'09 74
Volume analysis, 2009'14 75
Company and brand share analysis 77
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Poland 88
Value analysis (Polish Zloty), 2004'09 88
Value analysis (Polish Zloty), 2009'14 89
Value analysis (US dollars), 2004'09 91
Value analysis (US dollars), 2009'14 92
Volume analysis, 2004'09 94
Volume analysis, 2009'14 95
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Company and brand share analysis 97
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 South Africa 108
Value analysis (South African Rand), 2004'09 108
Value analysis (South African Rand), 2009'14 109
Value analysis (US dollars), 2004'09 111
Value analysis (US dollars), 2009'14 112
Volume analysis, 2004'09 114
Volume analysis, 2009'14 115
Company and brand share analysis 117
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Taiwan 128
Value analysis (New Taiwan Dollar), 2004'09 128
Value analysis (New Taiwan Dollar), 2009'14 129
Value analysis (US dollars), 2004'09 131
Value analysis (US dollars), 2009'14 132
Volume analysis, 2004'09 134
Volume analysis, 2009'14 135
Company and brand share analysis 137
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 10 New Product Development 148
Product launches 2009: Brazil 148
Recent product launches 150
Product launches 2009: Hungary 151
Recent product launches 153
Product launches 2009: Mexico 154
Recent product launches 156
Product launches 2009: Poland 157
Recent product launches 159
Product launches 2009: South Africa 160
Recent product launches 162
Product launches 2009: Taiwan 163
Recent product launches 165
Chapter 11 Research Methodology 166
Methodology overview 166
Secondary research 167
Market modeling 168
Creating an initial data model 168
Revising the initial data model 168
Creating a final estimate 169
Creating demographic value splits 169
Primary research 169
Data finalization 170
Ongoing research 170
Chapter 12 Appendix 171
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Future readings 171
How to contact experts in your industry 171
Disclaimer 171
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads market, Advanced Emerging Markets, value ($m), 2004'14 16
Table 4: Spreads market, Advanced Emerging Markets, value ($m), 2004'09 17
Table 5: Spreads market, Advanced Emerging Markets, value ($m), 2009'14 18
Table 6: Spreads market, Advanced Emerging Markets, volume (kg, million), 2004'14 21
Table 7: Spreads market, Advanced Emerging Markets, volume (kg, million), 2004'09 22
Table 8: Spreads market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Table 9: Spreads, Brazil, value by category (BRLm), 2004'09 25
Table 10: Spreads, Brazil, value forecast by category (BRLm), 2009'14 26
Table 11: Spreads, Brazil, value by category ($m), 2004'09 28
Table 12: Spreads, Brazil, value forecast by category ($m), 2009'14 29
Table 13: Spreads, Brazil, volume by category (kg, million), 2004'09 31
Table 14: Spreads, Brazil, volume forecast by category (kg, million), 2009'14 32
Table 15: Spreads, Brazil, brand share by value (%), 2008'09 35
Table 16: Spreads, Brazil, value by brand (BRLm), 2008'09 36
Table 17: Spreads, Brazil, company share by value (%), 2008'09 38
Table 18: Spreads, Brazil, value by company (BRLm), 2008'09 39
Table 19: Spreads, Brazil, distribution channels by value (%), 2008'09 40
Table 20: Spreads, Brazil, value by distribution channel (BRLm), 2008'09 40
Table 21: Spreads, Brazil, expenditure per capita (BRL), 2004'09 42
Table 22: Spreads, Brazil, forecast expenditure per capita (BRL), 2009'14 43
Table 23: Spreads, Brazil, expenditure per capita ($), 2004'09 43
Table 24: Spreads, Brazil, forecast expenditure per capita ($), 2009'14 44
Table 25: Spreads, Brazil, consumption per capita (kg), 2004'09 44
Table 26: Spreads, Brazil, forecast consumption per capita (kg), 2009'14 45
Table 27: Spreads, Hungary, value by category (HUFm), 2004'09 46
Table 28: Spreads, Hungary, value forecast by category (HUFm), 2009'14 47
Table 29: Spreads, Hungary, value by category ($m), 2004'09 49
Table 30: Spreads, Hungary, value forecast by category ($m), 2009'14 50
Table 31: Spreads, Hungary, volume by category (kg, million), 2004'09 52
Table 32: Spreads, Hungary, volume forecast by category (kg, million), 2009'14 53
Table 33: Spreads, Hungary, brand share by value (%), 2008'09 55
Table 34: Spreads, Hungary, value by brand (HUFm), 2008'09 56
Table 35: Spreads, Hungary, company share by value (%), 2008'09 58
Table 36: Spreads, Hungary, value by company (HUFm), 2008'09 59
Table 37: Spreads, Hungary, distribution channels by value (%), 2008'09 60
Table 38: Spreads, Hungary, value by distribution channel (HUFm), 2008'09 60
Table 39: Spreads, Hungary, expenditure per capita (HUF), 2004'09 62
Table 40: Spreads, Hungary, forecast expenditure per capita (HUF), 2009'14 63
Table 41: Spreads, Hungary, expenditure per capita ($), 2004'09 64
Table 42: Spreads, Hungary, forecast expenditure per capita ($), 2009'14 65
Table 43: Spreads, Hungary, consumption per capita (kg), 2004'09 66
Table 44: Spreads, Hungary, forecast consumption per capita (kg), 2009'14 67
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Table 45: Spreads, Mexico, value by category (MXNm), 2004'09 68
Table 46: Spreads, Mexico, value forecast by category (MXNm), 2009'14 69
Table 47: Spreads, Mexico, value by category ($m), 2004'09 71
Table 48: Spreads, Mexico, value forecast by category ($m), 2009'14 72
Table 49: Spreads, Mexico, volume by category (kg, million), 2004'09 74
Table 50: Spreads, Mexico, volume forecast by category (kg, million), 2009'14 75
Table 51: Spreads, Mexico, brand share by value (%), 2008'09 77
Table 52: Spreads, Mexico, value by brand (MXNm), 2008'09 78
Table 53: Spreads, Mexico, company share by value (%), 2008'09 80
Table 54: Spreads, Mexico, value by company (MXNm), 2008'09 81
Table 55: Spreads, Mexico, distribution channels by value (%), 2008'09 82
Table 56: Spreads, Mexico, value by distribution channel (MXNm), 2008'09 82
Table 57: Spreads, Mexico, expenditure per capita (MXN), 2004'09 84
Table 58: Spreads, Mexico, forecast expenditure per capita (MXN), 2009'14 85
Table 59: Spreads, Mexico, expenditure per capita ($), 2004'09 85
Table 60: Spreads, Mexico, forecast expenditure per capita ($), 2009'14 86
Table 61: Spreads, Mexico, consumption per capita (kg), 2004'09 86
Table 62: Spreads, Mexico, forecast consumption per capita (kg), 2009'14 87
Table 63: Spreads, Poland, value by category (PLNm), 2004'09 88
Table 64: Spreads, Poland, value forecast by category (PLNm), 2009'14 89
Table 65: Spreads, Poland, value by category ($m), 2004'09 91
Table 66: Spreads, Poland, value forecast by category ($m), 2009'14 92
Table 67: Spreads, Poland, volume by category (kg, million), 2004'09 94
Table 68: Spreads, Poland, volume forecast by category (kg, million), 2009'14 95
Table 69: Spreads, Poland, brand share by value (%), 2008'09 97
Table 70: Spreads, Poland, value by brand (PLNm), 2008'09 98
Table 71: Spreads, Poland, company share by value (%), 2008'09 100
Table 72: Spreads, Poland, value by company (PLNm), 2008'09 101
Table 73: Spreads, Poland, distribution channels by value (%), 2008'09 102
Table 74: Spreads, Poland, value by distribution channel (PLNm), 2008'09 102
Table 75: Spreads, Poland, expenditure per capita (PLN), 2004'09 104
Table 76: Spreads, Poland, forecast expenditure per capita (PLN), 2009'14 105
Table 77: Spreads, Poland, expenditure per capita ($), 2004'09 105
Table 78: Spreads, Poland, forecast expenditure per capita ($), 2009'14 106
Table 79: Spreads, Poland, consumption per capita (kg), 2004'09 106
Table 80: Spreads, Poland, forecast consumption per capita (kg), 2009'14 107
Table 81: Spreads, South Africa, value by category (ZARm), 2004'09 108
Table 82: Spreads, South Africa, value forecast by category (ZARm), 2009'14 109
Table 83: Spreads, South Africa, value by category ($m), 2004'09 111
Table 84: Spreads, South Africa, value forecast by category ($m), 2009'14 112
Table 85: Spreads, South Africa, volume by category (kg, million), 2004'09 114
Table 86: Spreads, South Africa, volume forecast by category (kg, million), 2009'14 115
Table 87: Spreads, South Africa, brand share by value (%), 2008'09 117
Table 88: Spreads, South Africa, value by brand (ZARm), 2008'09 118
Table 89: Spreads, South Africa, company share by value (%), 2008'09 120
Table 90: Spreads, South Africa, value by company (ZARm), 2008'09 121
Table 91: Spreads, South Africa, distribution channels by value (%), 2008'09 122
Table 92: Spreads, South Africa, value by distribution channel (ZARm), 2008'09 122
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Table 93: Spreads, South Africa, expenditure per capita (ZAR), 2004'09 124
Table 94: Spreads, South Africa, forecast expenditure per capita (ZAR), 2009'14 125
Table 95: Spreads, South Africa, expenditure per capita ($), 2004'09 125
Table 96: Spreads, South Africa, forecast expenditure per capita ($), 2009'14 126
Table 97: Spreads, South Africa, consumption per capita (kg), 2004'09 126
Table 98: Spreads, South Africa, forecast consumption per capita (kg), 2009'14 127
Table 99: Spreads, Taiwan, value by category (NT$m), 2004'09 128
Table 100: Spreads, Taiwan, value forecast by category (NT$m), 2009'14 129
Table 101: Spreads, Taiwan, value by category ($m), 2004'09 131
Table 102: Spreads, Taiwan, value forecast by category ($m), 2009'14 132
Table 103: Spreads, Taiwan, volume by category (kg, million), 2004'09 134
Table 104: Spreads, Taiwan, volume forecast by category (kg, million), 2009'14 135
Table 105: Spreads, Taiwan, brand share by value (%), 2008'09 137
Table 106: Spreads, Taiwan, value by brand (NT$m), 2008'09 138
Table 107: Spreads, Taiwan, company share by value (%), 2008'09 140
Table 108: Spreads, Taiwan, value by company (NT$m), 2008'09 141
Table 109: Spreads, Taiwan, distribution channels by value (%), 2008'09 142
Table 110: Spreads, Taiwan, value by distribution channel (NT$m), 2008'09 142
Table 111: Spreads, Taiwan, expenditure per capita (NT$), 2004'09 144
Table 112: Spreads, Taiwan, forecast expenditure per capita (NT$), 2009'14 145
Table 113: Spreads, Taiwan, expenditure per capita ($), 2004'09 145
Table 114: Spreads, Taiwan, forecast expenditure per capita ($), 2009'14 146
Table 115: Spreads, Taiwan, consumption per capita (kg), 2004'09 146
Table 116: Spreads, Taiwan, forecast consumption per capita (kg), 2009'14 147
Table 117: Brazil spreads new product launches reports, by company (top five companies), 2009 148
Table 118: Brazil spreads new product launches SKUs, by company (top five companies), 2009 148
Table 119: Brazil spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 149
Table 120: Brazil spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 149
Table 121: Brazil spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 150
Table 122: Brazil spreads new product launches - recent five launches (2009) 150
Table 123: Hungary spreads new product launches reports, by company (top five companies), 2009 151
Table 124: Hungary spreads new product launches SKUs, by company (top five companies), 2009 151
Table 125: Hungary spreads new product launches (reports), by flavors and fragrances (Top 10 flavors& fragrances) 2009 152
Table 126: Hungary spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 152
Table 127: Hungary spreads new product launches (reports), by package tags or claims 2009 153
Table 128: Hungary spreads new product launches - recent five launches (2009) 153
Table 129: Mexico spreads new product launches reports, by company (top five companies), 2009 154
Table 130: Mexico spreads new product launches SKUs, by company (top five companies), 2009 154
Table 131: Mexico spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 155
Table 132: Mexico spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 155
Table 133: Mexico spreads new product launches (reports), by package tags or claims, 2009 156
Table 134: Mexico spreads new product launches - recent five launches (2009) 156
Table 135: Poland spreads new product launches reports, by company, 2009 157
Table 136: Poland spreads new product launches SKUs, by company, 2009 157
Table 137: Poland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 158
Table 138: Poland spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 158
Table 139: Poland spreads new product launches (reports), by package tags or claims, 2009 159
Table 140: Poland spreads new product launches - recent launches (2009) 159
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Table 141: South Africa spreads new product launches reports, by company (top five companies), 2009 160
Table 142: South Africa spreads new product launches SKUs, by company (top five companies), 2009 160
Table 143: South Africa spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 161
Table 144: South Africa spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 161
Table 145: South Africa spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 162
Table 146: South Africa spreads new product launches - recent five launches (2009) 162
Table 147: Taiwan spreads new product launches reports, by company (top five companies), 2009 163
Table 148: Taiwan spreads new product launches SKUs, by company (top five companies), 2009 163
Table 149: Taiwan spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 164
Table 150: Taiwan spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 164
Table 151: Taiwan spreads new product launches (reports), by package tags or claims , 2009 165
Table 152: Taiwan spreads new product launches - recent five launches (2009) 165
LIST OF FIGURES
Figure 1: Spreads market, Advanced Emerging Markets, value ($m), 2004'14 15
Figure 2: Spreads market, Advanced Emerging Markets, value ($m) , 2004'09 17
Figure 3: Spreads market, Advanced Emerging Markets, value ($m) , 2009'14 18
Figure 4: Spreads market, Advanced Emerging Markets, value growth analysis, 2004'14 19
Figure 5: Spreads market, Advanced Emerging Markets, volume (kg, million), 2004'14 20
Figure 6: Spreads market, Advanced Emerging Markets, volume (kg, million), 2004'09 22
Figure 7: Spreads market, Advanced Emerging Markets, volume (kg, million), 2009-14 23
Figure 8: Spreads market, Advanced Emerging Markets, volume growth analysis, 2004'14 24
Figure 9: Spreads, Brazil, value by category (BRLm), 2004'14 27
Figure 10: Spreads, Brazil, category growth comparison, by value, 2004'14 30
Figure 11: Spreads, Brazil, volume by category (kg, million), 2004'14 33
Figure 12: Spreads, Brazil, category growth comparison, by volume, 2004'14 34
Figure 13: Spreads, Brazil, company share by value (%), 2008'09 37
Figure 14: Spreads, Brazil, distribution channels by value (%), 2008'09 41
Figure 15: Spreads, Hungary, value by category (HUFm), 2004'14 48
Figure 16: Spreads, Hungary, category growth comparison, by value, 2004'14 51
Figure 17: Spreads, Hungary, volume by category (kg, million), 2004'14 54
Figure 18: Spreads, Hungary, category growth comparison, by volume, 2004'14 54
Figure 19: Spreads, Hungary, company share by value (%), 2008'09 57
Figure 20: Spreads, Hungary, distribution channels by value (%), 2008'09 61
Figure 21: Spreads, Mexico, value by category (MXNm), 2004'14 70
Figure 22: Spreads, Mexico, category growth comparison, by value, 2004'14 73
Figure 23: Spreads, Mexico, volume by category (kg, million), 2004'14 76
Figure 24: Spreads, Mexico, category growth comparison, by volume, 2004'14 76
Figure 25: Spreads, Mexico, company share by value (%), 2008'09 79
Figure 26: Spreads, Mexico, distribution channels by value (%), 2008'09 83
Figure 27: Spreads, Poland, value by category (PLNm), 2004'14 90
Figure 28: Spreads, Poland, category growth comparison, by value, 2004'14 93
Figure 29: Spreads, Poland, volume by category (kg, million), 2004'14 96
Figure 30: Spreads, Poland, category growth comparison, by volume, 2004'14 96
Figure 31: Spreads, Poland, company share by value (%), 2008'09 99
Figure 32: Spreads, Poland, distribution channels by value (%), 2008'09 103
Figure 33: Spreads, South Africa, value by category (ZARm), 2004'14 110
Figure 34: Spreads, South Africa, category growth comparison, by value, 2004'14 113
Figure 35: Spreads, South Africa, volume by category (kg, million), 2004'14 116
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Figure 36: Spreads, South Africa, category growth comparison, by volume, 2004'14 116
Figure 37: Spreads, South Africa, company share by value (%), 2008'09 119
Figure 38: Spreads, South Africa, distribution channels by value (%), 2008'09 123
Figure 39: Spreads, Taiwan, value by category (NT$m), 2004'14 130
Figure 40: Spreads, Taiwan, category growth comparison, by value, 2004'14 133
Figure 41: Spreads, Taiwan, volume by category (kg, million), 2004'14 136
Figure 42: Spreads, Taiwan, category growth comparison, by volume, 2004'14 136
Figure 43: Spreads, Taiwan, company share by value (%), 2008'09 139
Figure 44: Spreads, Taiwan, distribution channels by value (%), 2008'09 143
Figure 45: Annual data review process 167
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