IntroductionThis databook provides key data and information on the OTC healthcare market in China. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.Scope* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business descriptionHighlightsThe market for OTC healthcare in China increased at a compound annual growth rate of 6.8% between 2004 and 2009.The traditional medicines category led the OTC healthcare market in China, accounting for a share of 31%.Leading players in Chinese OTC healthcare market include Johnson & Johnson, Novartis AG and Chengdu Rosun Antiseptic Pharmaceutical Co., Ltd.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in China*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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OTC Healthcare in China to 2014
Published on July 2010
Report Summary
Introduction
This databook provides key data and information on the OTC healthcare market in China. This report is a comprehensive resource for
market, category and segment level data including value, distribution share and company & brand share.
Scope
* Contains information on:analgesics,medicated
skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights
The market for OTC healthcare in China increased at a compound annual growth rate of 6.8% between 2004 and 2009.
The traditional medicines category led the OTC healthcare market in China, accounting for a share of 31%.
Leading players in Chinese OTC healthcare market include Johnson & Johnson, Novartis AG and Chengdu Rosun Antiseptic
Pharmaceutical Co., Ltd.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in China
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about' 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Chinese Yuan Renminbi), 2004'09 30
Value analysis (Chinese Yuan Renminbi), 2009'14 32
Value analysis (US dollars), 2004'09 35
Value analysis (US dollars), 2009'14 36
Company and brand share analysis 38
Distribution analysis 60
Chapter 4 Leading Company Profiles 62
Johnson & Johnson 62
Novartis AG 64
Chapter 5 Category Analysis: Analgesics 66
Value analysis (Chinese Yuan Renminbi), 2004'09 66
Value analysis (Chinese Yuan Renminbi), 2009'14 67
Value analysis (US dollars), 2004'09 69
Value analysis (US dollars), 2009'14 69
Company and brand share analysis 71
Distribution analysis 76
Chapter 6 Category Analysis: Topical OTC Medicines 78
Value analysis (Chinese Yuan Renminbi), 2004'09 78
Value analysis (Chinese Yuan Renminbi), 2009'14 79
Value analysis (US dollars), 2004'09 81
Value analysis (US dollars), 2009'14 82
Company and brand share analysis 84
Distribution analysis 87
Chapter 7 Category Analysis: Cough and Cold Preparations 89
Value analysis (Chinese Yuan Renminbi), 2004'09 89
Value analysis (Chinese Yuan Renminbi), 2009'14 90
Value analysis (US dollars), 2004'09 92
Value analysis (US dollars), 2009'14 93
Company and brand share analysis 95
Distribution analysis 104
Chapter 8 Category Analysis: Indigestion Preparations 106
Value analysis (Chinese Yuan Renminbi), 2004'09 106
Value analysis (Chinese Yuan Renminbi), 2009'14 107
Value analysis (US dollars), 2004'09 109
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Value analysis (US dollars), 2009'14 109
Company and brand share analysis 111
Distribution analysis 114
Chapter 9 Category Analysis: Medicated Skin Products 116
Value analysis (Chinese Yuan Renminbi), 2004'09 116
Value analysis (Chinese Yuan Renminbi), 2009'14 117
Value analysis (US dollars), 2004'09 119
Value analysis (US dollars), 2009'14 120
Company and brand share analysis 122
Distribution analysis 131
Chapter 10 Category Analysis: First Aid Kits 133
Value analysis (Chinese Yuan Renminbi), 2004'09 133
Value analysis (Chinese Yuan Renminbi), 2009'14 134
Value analysis (US dollars), 2004'09 135
Value analysis (US dollars), 2009'14 135
Company and brand share analysis 136
Distribution analysis 139
Chapter 11 Category Analysis: Other OTC Healthcare Products 141
Value analysis (Chinese Yuan Renminbi), 2004'09 141
Value analysis (Chinese Yuan Renminbi), 2009'14 142
Value analysis (US dollars), 2004'09 144
Value analysis (US dollars), 2009'14 145
Company and brand share analysis 147
Distribution analysis 156
Chapter 12 Category Analysis: Plasters & Bandages 158
Value analysis (Chinese Yuan Renminbi), 2004'09 158
Value analysis (Chinese Yuan Renminbi), 2009'14 159
Value analysis (US dollars), 2004'09 161
Value analysis (US dollars), 2009'14 162
Company and brand share analysis 164
Distribution analysis 167
Chapter 13 Category Analysis: Traditional Medicines 169
Value analysis (Chinese Yuan Renminbi), 2004'09 169
Value analysis (Chinese Yuan Renminbi), 2009'14 170
Value analysis (US dollars), 2004'09 171
Value analysis (US dollars), 2009'14 171
Company and brand share analysis 172
Distribution analysis 175
Chapter 14 Category Analysis: Vitamins and Minerals 177
Value analysis (Chinese Yuan Renminbi), 2004'09 177
Value analysis (Chinese Yuan Renminbi), 2009'14 178
Value analysis (US dollars), 2004'09 180
Value analysis (US dollars), 2009'14 180
Company and brand share analysis 182
Distribution analysis 187
Chapter 15 Country Comparison 189
Value 189
Market share 193
Chapter 16 New Product Development 194
Product launches over time 194
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Recent product launches 196
Chapter 17 Macroeconomic Profile 197
Macroeconomic Indicators 197
Chapter 18 Research Methodology 202
Methodology overview 202
Secondary research 203
Market modeling 204
Creating an initial data model 204
Revising the initial data model 204
Creating a final estimate 205
Creating demographic value splits 205
Primary research 205
Data finalization 206
Ongoing research 206
Chapter 19 Appendix 207
Future readings 207
How to contact experts in your industry 207
Disclaimer 207
LIST OF FIGURES
Figure 1: OTC healthcare, China, value by category (CNYm), 2004'14 34
Figure 2: OTC healthcare, China, category growth comparison, by value, 2004'14 37
Figure 3: OTC healthcare, China, company share by value (%), 2008'09 51
Figure 4: OTC healthcare, China, distribution channels by value (%), 2008'09 61
Figure 5: Analgesics, China, value by segment (CNYm), 2004'14 68
Figure 6: Analgesics, China, category growth comparison, by value, 2004'14 70
Figure 7: Analgesics, China, company share by value (%), 2008'09 73
Figure 8: Analgesics, China, distribution channels by value (%), 2008'09 77
Figure 9: Topical OTC medicines, China, value by segment (CNYm), 2004'14 80
Figure 10: Topical OTC medicines, China, category growth comparison, by value, 2004'14 83
Figure 11: Topical OTC medicines, China, company share by value (%), 2008'09 85
Figure 12: Topical OTC medicines, China, distribution channels by value (%), 2008'09 88
Figure 13: Cough and cold preparations, China, value by segment (CNYm), 2004'14 91
Figure 14: Cough and cold preparations, China, category growth comparison, by value, 2004'14 94
Figure 15: Cough and cold preparations, China, company share by value (%), 2008'09 99
Figure 16: Cough and cold preparations, China, distribution channels by value (%), 2008'09 105
Figure 17: Indigestion preparations, China, value by segment (CNYm), 2004'14 108
Figure 18: Indigestion preparations, China, category growth comparison, by value, 2004'14 110
Figure 19: Indigestion preparations, China, company share by value (%), 2008'09 112
Figure 20: Indigestion preparations, China, distribution channels by value (%), 2008'09 115
Figure 21: Medicated skin products, China, value by segment (CNYm), 2004'14 118
Figure 22: Medicated skin products, China, category growth comparison, by value, 2004'14 121
Figure 23: Medicated skin products, China, company share by value (%), 2008'09 126
Figure 24: Medicated skin products, China, distribution channels by value (%), 2008'09 132
Figure 25: First aid kits, China, value (CNYm), 2004'14 134
Figure 26: First aid kits, China, company share by value (%), 2008'09 137
Figure 27: First aid kits, China, distribution channels by value (%), 2008'09 140
Figure 28: Other OTC healthcare products, China, value by segment (CNYm), 2004'14 143
Figure 29: Other OTC healthcare products, China, category growth comparison, by value, 2004'14 146
Figure 30: Other OTC healthcare products, China, company share by value (%), 2008'09 151
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Figure 31: Other OTC healthcare products, China, distribution channels by value (%), 2008'09 157
Figure 32: Plasters & bandages, China, value by segment (CNYm), 2004'14 160
Figure 33: Plasters & bandages, China, category growth comparison, by value, 2004'14 163
Figure 34: Plasters & bandages, China, company share by value (%), 2008'09 165
Figure 35: Plasters & bandages, China, distribution channels by value (%), 2008'09 168
Figure 36: Traditional medicines, China, value (CNYm), 2004'14 170
Figure 37: Traditional medicines, China, company share by value (%), 2008'09 173
Figure 38: Traditional medicines, China, distribution channels by value (%), 2008'09 176
Figure 39: Vitamins and minerals, China, value by segment (CNYm), 2004'14 179
Figure 40: Vitamins and minerals, China, category growth comparison, by value, 2004'14 181
Figure 41: Vitamins and minerals, China, company share by value (%), 2008'09 184
Figure 42: Vitamins and minerals, China, distribution channels by value (%), 2008'09 188
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 190
Figure 44: Global OTC healthcare market value, 2004'09, top five countries 192
Figure 45: Annual data review process 203
LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, China, value by category (CNYm), 2004'09 31
Table 4: OTC healthcare, China, value forecast by category (CNYm), 2009'14 33
Table 5: OTC healthcare, China, value by category ($m), 2004'09 35
Table 6: OTC healthcare, China, value forecast by category ($m), 2009'14 36
Table 7: OTC healthcare, China, brand share by value (%), 2008'09 38
Table 8: OTC healthcare, China, value by brand (CNYm), 2008'09 44
Table 9: OTC healthcare, China, company share by value (%), 2008'09 52
Table 10: OTC healthcare, China, value by company (CNYm), 2008'09 56
Table 11: OTC healthcare, China, distribution channels by value (%), 2008'09 60
Table 12: OTC healthcare, China, value by distribution channel (CNYm), 2008'09 60
Table 13: Johnson & Johnson key facts 62
Table 14: Novartis AG key facts 64
Table 15: Analgesics, China, value by segment (CNYm), 2004'09 66
Table 16: Analgesics, China, value forecast by segment (CNYm), 2009'14 67
Table 17: Analgesics, China, value by segment ($m), 2004'09 69
Table 18: Analgesics, China, value forecast by segment ($m), 2009'14 69
Table 19: Analgesics, China, brand share by value (%), 2008'09 71
Table 20: Analgesics, China, value by brand (CNYm), 2008'09 72
Table 21: Analgesics, China, company share by value (%), 2008'09 74
Table 22: Analgesics, China, value by company (CNYm), 2008'09 75
Table 23: Analgesics, China, distribution channels by value (%), 2008'09 76
Table 24: Analgesics, China, value by distribution channel (CNYm), 2008'09 76
Table 25: Topical OTC medicines, China, value by segment (CNYm), 2004'09 78
Table 26: Topical OTC medicines, China, value forecast by segment (CNYm), 2009'14 79
Table 27: Topical OTC medicines, China, value by segment ($m), 2004'09 81
Table 28: Topical OTC medicines, China, value forecast by segment ($m), 2009'14 82
Table 29: Topical OTC medicines, China, brand share by value (%), 2008'09 84
Table 30: Topical OTC medicines, China, value by brand (CNYm), 2008'09 84
Table 31: Topical OTC medicines, China, company share by value (%), 2008'09 86
Table 32: Topical OTC medicines, China, value by company (CNYm), 2008'09 86
Table 33: Topical OTC medicines, China, distribution channels by value (%), 2008'09 87
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Table 34: Topical OTC medicines, China, value by distribution channel (CNYm), 2008'09 87
Table 35: Cough and cold preparations, China, value by segment (CNYm), 2004'09 89
Table 36: Cough and cold preparations, China, value forecast by segment (CNYm), 2009'14 90
Table 37: Cough and cold preparations, China, value by segment ($m), 2004'09 92
Table 38: Cough and cold preparations, China, value forecast by segment ($m), 2009'14 93
Table 39: Cough and cold preparations, China, brand share by value (%), 2008'09 95
Table 40: Cough and cold preparations, China, value by brand (CNYm), 2008'09 97
Table 41: Cough and cold preparations, China, company share by value (%), 2008'09 100
Table 42: Cough and cold preparations, China, value by company (CNYm), 2008'09 102
Table 43: Cough and cold preparations, China, distribution channels by value (%), 2008'09 104
Table 44: Cough and cold preparations, China, value by distribution channel (CNYm), 2008'09 104
Table 45: Indigestion preparations, China, value by segment (CNYm), 2004'09 106
Table 46: Indigestion preparations, China, value forecast by segment (CNYm), 2009'14 107
Table 47: Indigestion preparations, China, value by segment ($m), 2004'09 109
Table 48: Indigestion preparations, China, value forecast by segment ($m), 2009'14 109
Table 49: Indigestion preparations, China, brand share by value (%), 2008'09 111
Table 50: Indigestion preparations, China, value by brand (CNYm), 2008'09 111
Table 51: Indigestion preparations, China, company share by value (%), 2008'09 113
Table 52: Indigestion preparations, China, value by company (CNYm), 2008'09 113
Table 53: Indigestion preparations, China, distribution channels by value (%), 2008'09 114
Table 54: Indigestion preparations, China, value by distribution channel (CNYm), 2008'09 114
Table 55: Medicated skin products, China, value by segment (CNYm), 2004'09 116
Table 56: Medicated skin products, China, value forecast by segment (CNYm), 2009'14 117
Table 57: Medicated skin products, China, value by segment ($m), 2004'09 119
Table 58: Medicated skin products, China, value forecast by segment ($m), 2009'14 120
Table 59: Medicated skin products, China, brand share by value (%), 2008'09 122
Table 60: Medicated skin products, China, value by brand (CNYm), 2008'09 124
Table 61: Medicated skin products, China, company share by value (%), 2008'09 127
Table 62: Medicated skin products, China, value by company (CNYm), 2008'09 129
Table 63: Medicated skin products, China, distribution channels by value (%), 2008'09 131
Table 64: Medicated skin products, China, value by distribution channel (CNYm), 2008'09 131
Table 65: First aid kits, China, value (CNYm), 2004'09 133
Table 66: First aid kits, China, value forecast (CNYm), 2009'14 134
Table 67: First aid kits, China, value ($m), 2004'09 135
Table 68: First aid kits, China, value forecast ($m), 2009'14 135
Table 69: First aid kits, China, brand share by value (%), 2008'09 136
Table 70: First aid kits, China, value by brand (CNYm), 2008'09 136
Table 71: First aid kits, China, company share by value (%), 2008'09 138
Table 72: First aid kits, China, value by company (CNYm), 2008'09 138
Table 73: First aid kits, China, distribution channels by value (%), 2008'09 139
Table 74: First aid kits, China, value by distribution channel (CNYm), 2008'09 139
Table 75: Other OTC healthcare products, China, value by segment (CNYm), 2004'09 141
Table 76: Other OTC healthcare products, China, value forecast by segment (CNYm), 2009'14 142
Table 77: Other OTC healthcare products, China, value by segment ($m), 2004'09 144
Table 78: Other OTC healthcare products, China, value forecast by segment ($m), 2009'14 145
Table 79: Other OTC healthcare products, China, brand share by value (%), 2008'09 147
Table 80: Other OTC healthcare products, China, value by brand (CNYm), 2008'09 149
Table 81: Other OTC healthcare products, China, company share by value (%), 2008'09 152
Table 82: Other OTC healthcare products, China, value by company (CNYm), 2008'09 154
Table 83: Other OTC healthcare products, China, distribution channels by value (%), 2008'09 156
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Table 84: Other OTC healthcare products, China, value by distribution channel (CNYm), 2008'09 156
Table 85: Plasters & bandages, China, value by segment (CNYm), 2004'09 158
Table 86: Plasters & bandages, China, value forecast by segment (CNYm), 2009'14 159
Table 87: Plasters & bandages, China, value by segment ($m), 2004'09 161
Table 88: Plasters & bandages, China, value forecast by segment ($m), 2009'14 162
Table 89: Plasters & bandages, China, brand share by value (%), 2008'09 164
Table 90: Plasters & bandages, China, value by brand (CNYm), 2008'09 164
Table 91: Plasters & bandages, China, company share by value (%), 2008'09 166
Table 92: Plasters & bandages, China, value by company (CNYm), 2008'09 166
Table 93: Plasters & bandages, China, distribution channels by value (%), 2008'09 167
Table 94: Plasters & bandages, China, value by distribution channel (CNYm), 2008'09 167
Table 95: Traditional medicines, China, value (CNYm), 2004'09 169
Table 96: Traditional medicines, China, value forecast (CNYm), 2009'14 170
Table 97: Traditional medicines, China, value ($m), 2004'09 171
Table 98: Traditional medicines, China, value forecast ($m), 2009'14 171
Table 99: Traditional medicines, China, brand share by value (%), 2008'09 172
Table 100: Traditional medicines, China, value by brand (CNYm), 2008'09 172
Table 101: Traditional medicines, China, company share by value (%), 2008'09 174
Table 102: Traditional medicines, China, value by company (CNYm), 2008'09 174
Table 103: Traditional medicines, China, distribution channels by value (%), 2008'09 175
Table 104: Traditional medicines, China, value by distribution channel (CNYm), 2008'09 175
Table 105: Vitamins and minerals, China, value by segment (CNYm), 2004'09 177
Table 106: Vitamins and minerals, China, value forecast by segment (CNYm), 2009'14 178
Table 107: Vitamins and minerals, China, value by segment ($m), 2004'09 180
Table 108: Vitamins and minerals, China, value forecast by segment ($m), 2009'14 180
Table 109: Vitamins and minerals, China, brand share by value (%), 2008'09 182
Table 110: Vitamins and minerals, China, value by brand (CNYm), 2008'09 183
Table 111: Vitamins and minerals, China, company share by value (%), 2008'09 185
Table 112: Vitamins and minerals, China, value by company (CNYm), 2008'09 186
Table 113: Vitamins and minerals, China, distribution channels by value (%), 2008'09 187
Table 114: Vitamins and minerals, China, value by distribution channel (CNYm), 2008'09 187
Table 115: Global OTC healthcare market value, 2009 189
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 192
Table 117: Leading players, top five countries 193
Table 118: China OTC healthcare new product launches reports, by company (top five companies), 2009 194
Table 119: China OTC healthcare new product launches SKUs, by company (top five companies), 2009 194
Table 120: China OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 195
Table 121: China OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 195
Table 122: China OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2009 196
Table 123: China OTC healthcare new product launches - recent five launches (2009) 196
Table 124: China population, by age group, 2004'09 (millions) 197
Table 125: China population forecast, by age group, 2009'14 (millions) 198
Table 126: China population, by gender, 2004'09 (millions) 198
Table 127: China population forecast, by gender, 2009'14 (millions) 199
Table 128: China nominal GDP, 2004'09 (CNYbn, nominal prices) 199
Table 129: China nominal GDP forecast, 2009'14 (CNYbn, nominal prices) 199
Table 130: China real GDP, 2004'09 (CNYbn, 2000 prices) 200
Table 131: China real GDP forecast, 2009'14 (CNYbn, 2000 prices) 200
Table 132: China real GDP, 2004'09 ($bn, 2000 prices) 200
Table 133: China real GDP forecast, 2009'14 ($bn, 2000 prices) 201
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Table 134: China consumer price index, 2004'09 (2000=100) 201
Table 135: China consumer price index, 2009'14 (2000=100) 201
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