This research study focuses on the state of the Value Added Services market in the prominent countries of South Asia, Middle East and North African regions. The countries considered are India, Pakistan, Sri Lanka, UAE, Saudi Arabia and Egypt. The study details the state of each country market in terms of subscriber count and mobile service revenues and leads to the market size for mobile VAS in those markets. It divides the VAS offerings under messaging and premium content heads with estimates of the contribution made by each one of them to the total VAS market in a particular market. The important participants in each of the markets along with their market share and competitive positioning are also described as a part of this study.

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Mobile VAS Market in SAME Region
Published on October 2010
Report Summary
This research study focuses on the state of the Value Added Services market in the prominent countries of South Asia, Middle East
and North African regions. The countries considered are India, Pakistan, Sri Lanka, UAE, Saudi Arabia and Egypt. The study details
the state of each country market in terms of subscriber count and mobile service revenues and leads to the market size for mobile
VAS in those markets. It divides the VAS offerings under messaging and premium content heads with estimates of the contribution
made by each one of them to the total VAS market in a particular market. The important participants in each of the markets along with
their market share and competitive positioning are also described as a part of this study.
Table of Content
Table of Contents
Executive Summary 16
SAME Region ' Comparative Analysis 19
Definitions and Research Methodology 26
India 31
Indian Mobile Services Market Overview
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Market Trends 32
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Revenue Forecasts 34
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Subscriber Forecasts 35
Mobile VAS Market in India
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Market Engineering Measurements 36
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Revenue Forecasts 37
'
VAS Market Revenue Sharing Model 38
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Market Drivers 39
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Market Restraints 40
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Messaging Market Trends 41
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Messaging Market Revenue Forecasts 42
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'
Premium Content Market ' Mobile Entertainment Trends 43
'
Premium Content Market ' Mobile Information and Other Premium Content Market Trends 44
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Premium Content Market Revenue Forecasts 45
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Premium Content Market ' Mobile Entertainment Segmental Revenues 46
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Operator's Competitive Matrix 47
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Competitive Analysis 48
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Key VAS Market Participants 49
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Key Innovators 50
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Recent Offerings 52
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Summary 55
Saudi Arabia 57
Saudi Arabian Mobile Services Market Overview
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Market Trends 58
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Revenue Forecasts 59
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Subscriber Forecasts 60
Mobile VAS Market in Saudi Arabia
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Market Engineering Measurements 61
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Revenue Forecasts 62
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Market Drivers 63
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Market Restraints 64
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Messaging Market Trends 65
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Messaging Market Revenue Forecasts 66
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Premium Content Market ' Mobile Entertainment and Other Premium Content Market Trends 67
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Premium Content Market Revenue Forecasts 68
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Operator's Competitive Matrix 69
'
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Competitive Analysis 70
'
Summary 71
Sri Lanka 73
Sri Lankan Mobile Services Market Overview
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Market Trends 74
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Revenue Forecasts 75
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Subscriber Forecasts 76
Mobile VAS Market in Sri Lanka
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Market Engineering Measurements 77
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Revenue Forecasts 78
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Market Drivers 79
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Market Restraints 80
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Messaging Market Trends 81
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Messaging Market Revenue Forecasts 82
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Premium Content Market ' Mobile Entertainment and Other Premium Content Market Trends 83
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Premium Content Market Revenue Forecasts 84
'
Operator's Competitive Matrix 85
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Competitive Analysis 86
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Summary 87
UAE 89
UAE Mobile Services Market Overview
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Market Trends 90
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Revenue Forecasts 91
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Subscriber Forecasts 92
Mobile VAS Market in UAE
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Market Engineering Measurements 93
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Revenue Forecasts 94
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Market Drivers 95
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Market Restraints 96
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Messaging Market Trends 97
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Messaging Market Revenue Forecasts 98
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Premium Content Market ' Mobile Entertainment and Other Premium Content Market Trends 99
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Premium Content Market Revenue Forecasts 101
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Operator's Competitive Matrix 102
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Competitive Analysis 103
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Summary 104
Egypt 106
Egyptian Mobile Services Market Overview
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Market Trends 107
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Revenue Forecasts 108
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Subscriber Forecasts 109
Mobile VAS Market in Egypt
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Market Engineering Measurements 110
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Revenue Forecasts 111
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Market Drivers 112
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Market Restraints 113
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Messaging Market Trends 114
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Messaging Market Revenue Forecasts 115
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Premium Content Market ' Mobile Entertainment and Other Premium Content Market Trends 116
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Premium Content Market Revenue Forecasts 117
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Operator's Competitive Matrix 118
'
Competitive Analysis 119
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Summary 120
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Pakistan 122
Pakistan Mobile Services Market Overview
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Market Trends 123
'
Revenue Forecasts 124
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Subscriber Forecasts 125
Mobile VAS Market in Pakistan
'
Market Engineering Measurements 126
'
Revenue Forecasts 127
'
Market Drivers 128
'
Market Restraints 129
'
Messaging Market Trends 130
'
Messaging Market Revenue Forecasts 131
'
Premium Content Market ' Mobile Entertainment and Other Premium Content Market Trends 132
'
Premium Content Market Revenue Forecasts 133
'
Operator's Competitive Matrix 134
'
Competitive Analysis 135
'
Summary 136
About Frost & Sullivan 138
List of Figures
Mobile VAS Market: Comparison of VAS Offerings and Key Trends (SAME), 2009 24
Mobile VAS Market: Market Drivers Ranked in Order of Impact (India), 2010-2016 39
Mobile VAS Market: Market Restraints Ranked in Order of Impact (India), 2010-2016 40
Mobile VAS Market: Operator's Competitive Matrix (India), 2009 47
Mobile VAS Market: Snapshot of Offerings from Key VAS Market Participants (India), 2009 49
Mobile VAS Market: Recent Offerings ' Premium Content (India), 2009 52
Mobile VAS Market: Recent Offerings ' Data/Applications (India), 2009 53
Mobile VAS Market: Recent Offerings ' Gaming (India), 2009 54
Mobile VAS Market: Market Drivers Ranked in Order of Impact (Saudi Arabia), 2010-2016 63
Mobile VAS Market: Market Restraints Ranked in Order of Impact (Saudi Arabia), 2010-2016 64
Mobile VAS Market: Operator's Competitive Matrix (Saudi Arabia), 2009 69
Mobile VAS Market: Market Drivers Ranked in Order of Impact (Sri Lanka), 2010-2016 79
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Mobile VAS Market: Market Restraints Ranked in Order of Impact (Sri Lanka), 2010-2016 80
Mobile VAS Market: Operator's Competitive Matrix (Sri Lanka), 2009 85
Mobile VAS Market: Market Drivers Ranked in Order of Impact (UAE), 2010-2016 95
Mobile VAS Market: Market Restraints Ranked in Order of Impact (UAE), 2010-2016 96
Mobile VAS Market: Operator's Competitive Matrix (UAE), 2009 102
Mobile VAS Market: Market Drivers Ranked in Order of Impact (Egypt), 2010-2016 112
Mobile VAS Market: Market Restraints Ranked in Order of Impact (Egypt), 2010-2016 113
Mobile VAS Market: Operator's Competitive Matrix (Egypt), 2009 118
Mobile VAS Market: Market Drivers Ranked in Order of Impact (Pakistan), 2010-2016 128
Mobile VAS Market: Market Restraints Ranked in Order of Impact (Pakistan), 2010-2016 129
Mobile VAS Market: Operator's Competitive Matrix (Pakistan), 2009 134
List of Charts
Mobile VAS Market: Quantitative Analysis (South Asia), 2009 19
Mobile VAS Market: Quantitative Analysis (The Middle East), 2009 20
Mobile VAS Market: Qualitative Analysis (SAME), 2009 22
Mobile VAS Market: Comparison of VAS offerings and Key Trends (SAME), 2009 24
Mobile Services Market: Revenue Forecasts (India), 2009-2016 34
Mobile Services Market: Subscriber Forecasts (India), 2009-2016 35
Mobile VAS Market: Market Engineering Measurements (India), 2009 36
Mobile VAS Market: Revenue Forecasts (India), 2009-2016 37
Mobile VAS Market: Revenue Sharing Model (India), 2009 38
Mobile Messaging Market: Revenue Forecasts (India), 2009-2016 42
Mobile Premium Content Market: Revenue Forecasts (India), 2009-2016 45
Mobile VAS Market: Mobile Entertainment ' Percent of Revenues by Segment (India), 2009 46
Mobile VAS Market: Company Market Share by Revenues (India), 2009 48
Mobile Services Market: Revenue Forecasts (Saudi Arabia), 2009-2016 59
Mobile Services Market: Subscriber Forecasts (Saudi Arabia), 2009-2016 60
Mobile VAS Market: Market Engineering Measurements (Saudi Arabia), 2009 61
Mobile VAS Market: Revenue Forecasts (Saudi Arabia), 2009-2016 62
Mobile Messaging Market: Revenue Forecasts (Saudi Arabia), 2009-2016 66
Mobile Premium Content Market: Revenue Forecasts (Saudi Arabia), 2009-2016 68
Mobile VAS Market: Company Market Share by Revenues (Saudi Arabia), 2009 70
Mobile Services Market: Revenue Forecasts (Sri Lanka), 2009-2016 75
Mobile Services Market: Subscriber Forecasts (Sri Lanka), 2009-2016 76
Mobile VAS Market: Market Engineering Measurements (Sri Lanka), 2009 77
Mobile VAS Market: Revenue Forecasts (Sri Lanka), 2009-2016 78
Mobile Messaging Market: Revenue Forecasts (Sri Lanka), 2009-2016 82
Mobile Premium Content Market: Revenue Forecasts (Sri Lanka), 2009-2016 84
Mobile VAS Market: Company Market Share by Revenues (Sri Lanka), 2009 86
Mobile Services Market: Revenue Forecasts (UAE), 2009-2016 91
Mobile Services Market: Subscriber Forecasts (UAE), 2009-2016 92
Mobile VAS Market: Market Engineering Measurements (UAE), 2009 93
Mobile VAS Market: Revenue Forecasts (UAE), 2009-2016 94
Mobile Messaging Market: Revenue Forecasts (UAE), 2009-2016 98
Mobile Premium Content Market: Revenue Forecasts (UAE), 2009-2016 101
Mobile VAS Market: Company Market Share by Revenues (UAE), 2009 103
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Mobile Services Market: Revenue Forecasts (Sri Lanka), 2009-2016 108
Mobile Services Market: Subscriber Forecasts (Egypt), 2009-2016 109
Mobile VAS Market: Market Engineering Measurements (Egypt), 2009 110
Mobile VAS Market: Revenue Forecasts (Egypt), 2009-2016 111
Mobile Messaging Market: Revenue Forecasts (Egypt), 2009-2016 115
Mobile Premium Content Market: Revenue Forecasts (Egypt), 2009-2016 117
Mobile VAS Market: Company Market Share by Revenues (Egypt), 2009 119
Mobile Services Market: Revenue Forecasts (Pakistan), 2009-2016 124
Mobile Services Market: Subscriber Forecasts (Pakistan), 2009-2016 125
Mobile VAS Market: Market Engineering Measurements (Pakistan), 2009 126
Mobile VAS Market: Revenue Forecasts (Pakistan), 2009-2016 127
Mobile Messaging Market: Revenue Forecasts (Pakistan), 2009-2016 131
Mobile Premium Content Market: Revenue Forecasts (Pakistan), 2009-2016 133
Mobile VAS Market: Company Market Share by Revenues (Pakistan), 2009 135
Key Notes and Assumptions
For the purpose of this study, Frost & Sullivan seeks to analyze the total mobile value-added service (VAS) of the telecom service
providers, major market trends, and competitive landscape conditions in South Asia and the Middle East (SAME).
'
All figures are in U.S. dollars.
'
All years are calendar years.
'
The exchange rate used is the average rate in 2009.
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