The Life Insurance in Brazil industry profile is an essential resource for top-level data and analysis covering the Life Insurance industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Life Insurance in Brazil's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Life Insurance in Brazil* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move.For the purposes of this report, the Americas consists of North America and South America.North America consists of Canada, Mexico, and the United States.South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

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Life Insurance in Brazil
Published on November 2010
Report Summary
The Life Insurance in Brazil industry profile is an essential resource for top-level data and analysis covering the Life Insurance
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Life Insurance in Brazil's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Life Insurance in Brazil
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings
plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market
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depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this
report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to
move.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Banco Bradesco 22
Brasilprev Seguros e Previdência S/A 28
Itau Unibanco Holding S.A. 29
Banco Santander 34
MARKET FORECASTS 40
Market value forecast 40
MACROECONOMIC INDICATORS 41
APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
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LIST OF TABLES
Table 1: Brazil life insurance market value: $ billion, 2005'09 10
Table 2: Brazil life insurance market segmentation I:% share, by value, 2009 11
Table 3: Brazil life insurance market segmentation II: % share, by value, 2009 12
Table 4: Brazil life insurance market share: % share, by value, 2009 13
Table 5: Banco Bradesco: key facts 22
Table 6: Banco Bradesco: key financials ($) 25
Table 7: Banco Bradesco: key financials (BRL) 25
Table 8: Banco Bradesco: key financial ratios 26
Table 9: Brasilprev Seguros e Previdência S/A: key facts 28
Table 10: Itau Unibanco Holding S.A.: key facts 29
Table 11: Itau Unibanco Holding S.A.: key financials ($) 32
Table 12: Itau Unibanco Holding S.A.: key financials (BRL) 32
Table 13: Itau Unibanco Holding S.A.: key financial ratios 32
Table 14: Banco Santander: key facts 34
Table 15: Banco Santander: key financials ($) 37
Table 16: Banco Santander: key financials (') 37
Table 17: Banco Santander: key financial ratios 38
Table 18: Brazil life insurance market value forecast: $ billion, 2009'14 40
Table 19: Brazil size of population (million), 2005'09 41
Table 20: Brazil gdp (constant 2000 prices, $ billion), 2005'09 41
Table 21: Brazil gdp (current prices, $ billion), 2005'09 41
Table 22: Brazil inflation, 2005'09 42
Table 23: Brazil consumer price index (absolute), 2005'09 42
Table 24: Brazil exchange rate, 2005'09 42
LIST OF FIGURES
Figure 1: Brazil life insurance market value: $ billion, 2005'09 10
Figure 2: Brazil life insurance market segmentation I:% share, by value, 2009 11
Figure 3: Brazil life insurance market segmentation II: % share, by value, 2009 12
Figure 4: Brazil life insurance market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the life insurance market in Brazil, 2009 14
Figure 6: Drivers of buyer power in the life insurance market in Brazil, 2009 16
Figure 7: Drivers of supplier power in the life insurance market in Brazil, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the life insurance market in Brazil, 2009 18
Figure 9: Factors influencing the threat of substitutes in the life insurance market in Brazil, 2009 20
Figure 10: Drivers of degree of rivalry in the life insurance market in Brazil, 2009 21
Figure 11: Banco Bradesco: revenues & profitability 26
Figure 12: Banco Bradesco: assets & liabilities 27
Figure 13: Itau Unibanco Holding S.A.: revenues & profitability 33
Figure 14: Banco Santander: revenues & profitability 38
Figure 15: Banco Santander: assets & liabilities 39
Figure 16: Brazil life insurance market value forecast: $ billion, 2009'14 40
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