Laundry Care - France

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Laundry Care - France
Published on July 2010

Report Summary

First of all, the economic downturn impacted purchasing power, which forced consumers to reconsider their spending, and they thus
reduced their spending on secondary laundry care products in 2009, particularly dryer sheets, curtain care and in-wash spot and stain
removers. The explosion of value sales in concentrated liquid detergents brought down sales of concentrated powder detergents, a
category which is on a disappearing trend in France. The boom in sales of concentrated liquid detergents...

Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market
at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate
how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.

Table of Content

Laundry Care in France
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Home Care at the Mercy of the Economic Crisis
Jumping Aboard the Green Boat
Private Label Hangs Around the Giants
Overcrowded Supermarkets/hypermarkets

Laundry Care - France Page 1/6


Gloomy Future
Key Trends and Developments
Home Care in the Clutches of the Economic Crisis
the Desire for A Healthier Lifestyle
Home Care: An Overcrowded Market
the Attractiveness of Private Label, Despite Some Slight Decreases
the New Challenge: To Find Real Innovation
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bolton Solitaire SA
Strategic Direction
Key Facts
Summary 2 Bolton Solitaire SA: Key Facts
Summary 3 Bolton Solitaire SA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Bolton Solitaire SA: Competitive Position 2009
Colgate-Palmolive France SA
Strategic Direction
Key Facts
Summary 5 Colgate-Palmolive France SA: Key Facts
Summary 6 Colgate-Palmolive France SA: Operational Indicators
Company Background
Production
Summary 7 Colgate-Palmolive France SA: Production Statistics 2009
Summary 8 Colgate-Palmolive France SA: Competitive Position 2009
Eau Écarlate SA
Strategic Direction
Key Facts
Summary 9 Eau Écarlate SA: Key Facts
Company Background
Summary 10 Eau Écarlate SA: Competitive Position 2009
Henkel France SA
Strategic Direction
Key Facts
Summary 11 Henkel France SA: Key Facts



Summary 12 Henkel France SA: Operational Indicators
Company Background
Production
Summary 13 Henkel France SA: Production Statistics 2009
Summary 14 Henkel France SA: Competitive Position 2009
Iba SA
Strategic Direction
Summary 15 IBA SA: Key Facts
Company Background
Summary 16 IBA SA: Competitive Position 2009
Novamex SA
Strategic Direction
Key Facts
Summary 17 Novamex SA: Key Facts
Summary 18 Novamex SA: Operational Indicators
Company Background
Production
Summary 19 Novamex SA: Competitive Position 2009
Procter & Gamble France Snc
Strategic Direction
Key Facts
Summary 20 Procter & Gamble France SNC: Key Facts
Summary 21 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
Summary 22 Procter & Gamble SNC: Production Statistics 2009
Summary 23 Procter & Gamble France SNC: Competitive Position 2009
Reckitt Benckiser France SA
Strategic Direction
Key Facts
Summary 24 Reckitt Benckiser France SA: Key Facts
Summary 25 Reckitt Benckiser France SA: Operational Indicators
Company Background
Summary 26 Reckitt Benckiser France SA: Competitive Position 2009
Unilever France SA
Strategic Direction
Key Facts
Summary 27 Unilever France SA: Key Facts
Summary 28 Unilever France SA: Operational Indicators
Company Background
Production
Summary 29 Unilever France SA: Competitive Position 2009
Werner & Mertz France SA
Strategic Direction



Key Facts
Summary 30 Werner & Mertz France SA: Key Facts
Summary 31 Werner & Mertz France SA: Operational Indicators
Company Background
Summary 32 Werner & Mertz France SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 11 Household Penetration of Washing Machines 2004-2009
Category Data
Table 12 Sales of Laundry Care by Subsector: Value 2004-2009
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2004-2009
Table 14 Sales of Laundry Detergents by Type: Value 2004-2009
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2004-2009
Table 16 Sales of Laundry Aids by Type: Value 2004-2009
Table 17 Sales of Laundry Aids by Type: % Value Growth 2004-2009
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2009
Table 19 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2009
Table 20 Laundry Care Company Shares 2005-2009
Table 21 Laundry Care Brand Shares 2006-2009
Table 22 Laundry Detergents Company Shares 2005-2009
Table 23 Laundry Detergents Brand Shares 2006-2009
Table 24 Laundry Aids Company Shares 2005-2009
Table 25 Laundry Aids Brand Shares 2006-2009
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014



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Laundry Care - France