Home Care in Chile

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Home Care in Chile
Published on January 2013

Report Summary

Value sales of home care products increased in 2011 due to higher average unit prices in the main home care categories. Average
prices were in line with the inflation rate of 3.3% in 2011. In volume terms, sales of home care products were stable in most of the
developed categories as, in many cases, they are reaching maturity. In newer categories, sales were helped by the positive economic
performance and consequent GDP growth of 6% in 2011, and due to changes in the lifestyle of Chileans.

Euromonitor International's Home Care in Chile market report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate
how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

HOME CARE IN CHILE
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Slow Volume Growth and Rise of Average Unit Prices
Products With Added Benefits
Multinationals Dominate Sales
Supermarkets and Hypermarkets Lead Distribution and Continue To Grow
Home Care Sales Expected To Increase Slowly Over the Forecast Period

Home Care in Chile (From Slideshare) Page 1/7


Key Trends and Developments
Multinationals Drive Innovation in Home Care
Specialised Products Increase
Washing Machines Driving Laundry Care
Convenience Trend Impacting Home Care
Changes in Lifestyle Generate Changes in Home Care
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Fh Engel SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 2 FH Engel: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 FH Engel: Competitive Position 2011
Industria Química Brillex SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 4 Industria Química Brillex SA: Key Facts
Summary 5 Industria Química Brillex SA: Operational Indicators
Company Background
Production
Summary 6 Industria Química Brillex SA: Production Statistics 2011
Summary 7 Industria Química Brillex SA: Competitive Position 2011
Klenzo Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 8 Klenzo Ltda: Key Facts
Summary 9 Klenzo Ltda: Operational Indicators
Company Background
Production
Summary 10 Klenzo Ltda: Production Statistics 2011
Summary 11 Klenzo Ltda: Competitive Position 2011



Sociedad Comercial Federal Internacional in Home Care (chile)
Strategic Direction
Key Facts
Summary 12 Sociedad Comercial Federal Internacional: Key Facts
Summary 13 Sociedad Comercial Federal Internacional: Operational Indicators
Company Background
Production
Summary 14 Sociedad Comercial Federal Internacional: Production Statistics 2011
Summary 15 Sociedad Comercial Federal Internacional: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines



Trends
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2006-2011
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 47 Laundry Care Company Shares 2007-2011
Table 48 Laundry Care Brand Shares 2008-2011
Table 49 Laundry Aids Company Shares 2007-2011
Table 50 Laundry Aids Brand Shares 2008-2011
Table 51 Laundry Detergents Company Shares 2007-2011
Table 52 Laundry Detergents Brand Shares 2008-2011
Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2006-2011
Table 56 Sales of Polishes by Category: % Value Growth 2006-2011
Table 57 Polishes Company Shares 2007-2011
Table 58 Polishes Brand Shares 2008-2011
Table 59 Forecast Sales of Polishes by Category: Value 2011-2016
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects



Category Data
Table 61 Sales of Surface Care by Category: Value 2006-2011
Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 65 Surface Care Company Shares 2007-2011
Table 66 Surface Care Brand Shares 2008-2011
Table 67 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 69 Sales of Toilet Care by Category: Value 2006-2011
Table 70 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 71 Toilet Care Company Shares 2007-2011
Table 72 Toilet Care Brand Shares 2008-2011
Table 73 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016


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