Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage: standard eye care and allergy eye careData coverage: market sizes (historic and forecasts), company shares, brand shares Why buy this report'* Get a detailed picture of the eye care industry* Pinpoint growth sectors and trends and identify factors driving change* Understand the competitive environment, the market's major players and leading brands* Use five-year forecasts to assess how the market is predicted to developEuromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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Eye Care in Greece
Published on May 2009
Report Summary
Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: standard eye care and allergy eye care
Data coverage: market sizes (historic and forecasts), company shares, brand shares
Why buy this report'
* Get a detailed picture of the eye care industry
* Pinpoint growth sectors and trends and identify factors driving change
* Understand the competitive environment, the market's major players and leading brands
* Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning
Table of Content
Eye Care in Greece
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
OTC Healthcare Sees Steady Retail Value Growth Despite Economic Downturn
Demand for Natural Products Increases
Trend of Health and Wellness Benefits Dynamic Players
Healthfood Stores Find Prosperous Ground for Expansion
Saturation in Key Categories Expected To Lead To Slowdown in Growth
Key Trends and Developments
Increased Migration and Returning Greeks Influence Demand for Products
the Debate on Reimbursement of "lifestyle Medications"
Stressful Lifestyles of Consumers Benefit OTC Healthcare
Alternative Therapies and Their Impact
Manufacturers Acknowledge the Significance of Communication
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Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Advertising
Packaging
Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Switches
Definitions
Summary 1 Research Sources
Alapis SA
Strategic Direction
Key Facts
Summary 2 Alapis SA: Key Facts
Summary 3 Alapis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Elpen SA
Strategic Direction
Key Facts
Summary 4 Elpen SA: Key Facts
Summary 5 Elpen SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Elpen SA: Competitive Position 2008
Korres Natural Products SA
Strategic Direction
Key Facts
Summary 7 Korres Natural Products SA: Key Facts
Summary 8 Korres Natural Products SA: Operational Indicators
Company Background
Production
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Competitive Positioning
Summary 9 Korres Natural Products SA: Competitive Position 2008
Lavipharm Sa, Laboratoires
Strategic Direction
Key Facts
Summary 10 Laboratoires Lavipharm SA: Key Facts
Summary 11 Laboratoires Lavipharm SA: Operational Indicators
Company Background
Production
Summary 12 Laboratoires Lavipharm SA: Production capacity 2008
Competitive Positioning
Summary 13 Laboratoires Lavipharm SA: Competitive Position 2008
Sarantis Sa, Gr
Strategic Direction
Key Facts
Summary 14 Sarantis SA, Gr: Key Facts
Summary 15 Sarantis SA, Gr: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Sarantis SA, Gr: Competitive Position 2008
Sector Data
Table 12 Sales of Eye Care by Subsector: Value 2003-2008
Table 13 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 14 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 15 Eye Care Company Shares by Value 2004-2008
Table 16 Eye Care Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 18 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
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