Datamonitor's Electricity in Germany industry profile is an essential resource for top-level data and analysis covering the Electricity industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Electricity in Germany's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Electricity in Germany* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe electricity market consists of the sale of electricity to industrial, commercial, household, transportation, and other end-users, including agricultural. The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh, or 1 million MWh. Market shares are calculated on the basis of retail sales to end-users in all segments. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates. For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

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Electricity in Germany
Published on October 2010
Report Summary
Datamonitor's Electricity in Germany industry profile is an essential resource for top-level data and analysis covering the Electricity
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Electricity in Germany's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Electricity in Germany
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The electricity market consists of the sale of electricity to industrial, commercial, household, transportation, and other end-users,
including agricultural.
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The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market
value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh, or 1 million
MWh. Market shares are calculated on the basis of retail sales to end-users in all segments. Any currency conversions used in the
creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 19
New entrants 20
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
E.ON AG 23
Energie Baden-Wuerttemberg AG (EnBW) 31
RWE AG 40
Vattenfall 47
MARKET FORECASTS 55
Market value forecast 55
Market volume forecast 56
MACROECONOMIC INDICATORS 57
APPENDIX 59
Methodology 59
Industry associations 60
Related Datamonitor research 60
Disclaimer 61
ABOUT DATAMONITOR 62
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Premium Reports 62
Summary Reports 62
Datamonitor consulting 62
LIST OF TABLES
Table 1: Germany electricity market value: $ billion, 2005'09 10
Table 2: Germany electricity market volume: Twh (Terawatt'hour), 2005'09 11
Table 3: Germany electricity market segmentation I:% share, by value, 2009 12
Table 4: Germany electricity market segmentation II: % share, by value, 2009 13
Table 5: Germany electricity market share: % share, by volume, 2009 14
Table 6: E.ON AG: key facts 23
Table 7: E.ON AG: key financials ($) 28
Table 8: E.ON AG: key financials (') 28
Table 9: E.ON AG: key financial ratios 29
Table 10: Energie Baden-Wuerttemberg AG (EnBW): key facts 31
Table 11: Energie Baden-Wuerttemberg AG (EnBW): key financials ($) 37
Table 12: Energie Baden-Wuerttemberg AG (EnBW): key financials (') 37
Table 13: Energie Baden-Wuerttemberg AG (EnBW): key financial ratios 38
Table 14: RWE AG : key facts 40
Table 15: RWE AG : key financials ($) 44
Table 16: RWE AG : key financials (') 44
Table 17: RWE AG : key financial ratios 45
Table 18: Vattenfall: key facts 47
Table 19: Vattenfall: key financials ($) 52
Table 20: Vattenfall: key financials (SEK) 52
Table 21: Vattenfall: key financial ratios 53
Table 22: Germany electricity market value forecast: $ billion, 2009'14 55
Table 23: Germany electricity market volume forecast: Twh (Terawatt'hour), 2009'14 56
Table 24: Germany size of population (million), 2005'09 57
Table 25: Germany gdp (constant 2000 prices, $ billion), 2005'09 57
Table 26: Germany gdp (current prices, $ billion), 2005'09 57
Table 27: Germany inflation, 2005'09 58
Table 28: Germany consumer price index (absolute), 2005'09 58
Table 29: Germany exchange rate, 2005'09 58
LIST OF FIGURES
Figure 1: Germany electricity market value: $ billion, 2005'09 10
Figure 2: Germany electricity market volume: Twh (Terawatt'hour), 2005'09 11
Figure 3: Germany electricity market segmentation I:% share, by value, 2009 12
Figure 4: Germany electricity market segmentation II: % share, by value, 2009 13
Figure 5: Germany electricity market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the electricity market in Germany, 2009 15
Figure 7: Drivers of buyer power in the electricity market in Germany, 2009 17
Figure 8: Drivers of supplier power in the electricity market in Germany, 2009 19
Figure 9: Factors influencing the likelihood of new entrants in the electricity market in Germany, 2009 20
Figure 10: Factors influencing the threat of substitutes in the electricity market in Germany, 2009 21
Figure 11: Drivers of degree of rivalry in the electricity market in Germany, 2009 22
Figure 12: E.ON AG: revenues & profitability 29
Figure 13: E.ON AG: assets & liabilities 30
Figure 14: Energie Baden-Wuerttemberg AG (EnBW): revenues & profitability 38
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Figure 15: Energie Baden-Wuerttemberg AG (EnBW): assets & liabilities 39
Figure 16: RWE AG : revenues & profitability 45
Figure 17: RWE AG : assets & liabilities 46
Figure 18: Vattenfall: revenues & profitability 53
Figure 19: Vattenfall: assets & liabilities 54
Figure 20: Germany electricity market value forecast: $ billion, 2009'14 55
Figure 21: Germany electricity market volume forecast: Twh (Terawatt'hour), 2009'14 56
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