Dairy Food in Nigeria to 2014

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Dairy Food in Nigeria to 2014
Published on October 2010

Report Summary

Introduction

This databook provides key data and information on the dairy food market in Nigeria. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and
yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dairy food market, including company overview, key facts and business description

Highlights

The market for dairy food in Nigeria increased at a compound annual growth rate of 7% between 2004 and 2009.

The milk category led the dairy food market in Nigeria, accounting for a share of 56.4%.

Leading players in Nigerian dairy food market include Nestle S.A., West African Milk Company (WAMCO) and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS

Dairy Food in Nigeria to 2014 Page 1/11


Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about' 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Nigerian Naira), 2004'09 31
Value analysis (US dollars), 2004'09 34
Volume analysis, 2004'09 37
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
Nestlé SA 55
Unilever 58
Chapter 5 Category Analysis: Spreadable Fats 60
Chapter 6 Category Analysis: Soy Products 78
Chapter 7 Category Analysis: Cheese 94



Chapter 8 Category Analysis: Chilled Desserts 110
Chapter 9 Category Analysis: Cream 123
Chapter 10 Category Analysis: Milk 136
Chapter 11 Category Analysis: Fromage Frais 157
Chapter 12 Category Analysis: Yogurt 169



Chapter 13 Country Comparison 185
Value 185
Volume 189
Market share 193
Chapter 14 New Product Development 194
Product launches over time 194
Recent product launches 196
Chapter 15 Macroeconomic Profile 197
Macroeconomic Indicators 197
Chapter 16 Research Methodology 202
Methodology overview 202
Secondary research 203
Market modeling 204
Creating an initial data model 204
Revising the initial data model 204
Creating a final estimate 205
Creating demographic value splits 205
Primary research 205
Data finalization 206
Ongoing research 206
Chapter 17 Appendix 207
Future readings 207
How to contact experts in your industry 207
Disclaimer 207

LIST OF FIGURES
Figure 1: Dairy food, Nigeria, value by category (NGNm), 2004'14 33
Figure 2: Dairy food, Nigeria, category growth comparison, by value, 2004'14 36
Figure 3: Dairy food, Nigeria, volume by category (kg/liters, million), 2004'14 39
Figure 4: Dairy food, Nigeria, category growth comparison, by volume, 2004'14 39
Figure 5: Dairy food, Nigeria, company share by value (%), 2008'09 44
Figure 6: Dairy food, Nigeria, distribution channels by value (%), 2008'09 48
Figure 7: Spreadable fats, Nigeria, value by segment (NGNm), 2004'14 62
Figure 8: Spreadable fats, Nigeria, category growth comparison, by value, 2004'14 65
Figure 9: Spreadable fats, Nigeria, volume by segment (kg, million), 2004'14 68
Figure 10: Spreadable fats, Nigeria, category growth comparison, by volume, 2004'14 69
Figure 11: Spreadable fats, Nigeria, company share by value (%), 2008'09 71
Figure 12: Spreadable fats, Nigeria, distribution channels by value (%), 2008'09 74
Figure 13: Soy products, Nigeria, value by segment (NGNm), 2004'14 80
Figure 14: Soy products, Nigeria, category growth comparison, by value, 2004'14 82
Figure 15: Soy products, Nigeria, volume by segment (kg/liters, million), 2004'14 85
Figure 16: Soy products, Nigeria, category growth comparison, by volume, 2004'14 85
Figure 17: Soy products, Nigeria, company share by value (%), 2008'09 87



Figure 18: Soy products, Nigeria, distribution channels by value (%), 2008'09 90
Figure 19: Cheese, Nigeria, value by segment (NGNm), 2004'14 96
Figure 20: Cheese, Nigeria, category growth comparison, by value, 2004'14 98
Figure 21: Cheese, Nigeria, volume by segment (kg, million), 2004'14 101
Figure 22: Cheese, Nigeria, category growth comparison, by volume, 2004'14 101
Figure 23: Cheese, Nigeria, company share by value (%), 2008'09 103
Figure 24: Cheese, Nigeria, distribution channels by value (%), 2008'09 106
Figure 25: Chilled desserts, Nigeria, value (NGNm), 2004'14 111
Figure 26: Chilled desserts, Nigeria, volume (kg, million), 2004'14 114
Figure 27: Chilled desserts, Nigeria, company share by value (%), 2008'09 116
Figure 28: Chilled desserts, Nigeria, distribution channels by value (%), 2008'09 119
Figure 29: Cream, Nigeria, value (NGNm), 2004'14 124
Figure 30: Cream, Nigeria, volume (liters, million), 2004'14 127
Figure 31: Cream, Nigeria, company share by value (%), 2008'09 129
Figure 32: Cream, Nigeria, distribution channels by value (%), 2008'09 132
Figure 33: Milk, Nigeria, value by segment (NGNm), 2004'14 138
Figure 34: Milk, Nigeria, volume by segment (kg/liters, million), 2004'14 143
Figure 35: Milk, Nigeria, company share by value (%), 2008'09 146
Figure 36: Milk, Nigeria, distribution channels by value (%), 2008'09 150
Figure 37: Fromage frais, Nigeria, value (NGNm), 2004'14 158
Figure 38: Fromage frais, Nigeria, volume (kg, million), 2004'14 161
Figure 39: Fromage frais, Nigeria, distribution channels by value (%), 2008'09 165
Figure 40: Yogurt, Nigeria, value by segment (NGNm), 2004'14 171
Figure 41: Yogurt, Nigeria, category growth comparison, by value, 2004'14 173
Figure 42: Yogurt, Nigeria, volume by segment (kg, million), 2004'14 176
Figure 43: Yogurt, Nigeria, category growth comparison, by volume, 2004'14 176
Figure 44: Yogurt, Nigeria, company share by value (%), 2008'09 178
Figure 45: Yogurt, Nigeria, distribution channels by value (%), 2008'09 181
Figure 46: Global dairy food market split (value terms, 2009), top five countries 186
Figure 47: Global dairy food market value, 2004'09, top five countries 188
Figure 48: Global dairy food market split (volume terms, 2009), top five countries 190
Figure 49: Global dairy food market volume, 2004'09, top five countries 192
Figure 50: Annual data review process 203

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Nigeria, value by category (NGNm), 2004'09 31
Table 4: Dairy food, Nigeria, value forecast by category (NGNm), 2009'14 32
Table 5: Dairy food, Nigeria, value by category ($m), 2004'09 34
Table 6: Dairy food, Nigeria, value forecast by category ($m), 2009'14 35
Table 7: Dairy food, Nigeria, volume by category (kg/liters, million), 2004'09 37
Table 8: Dairy food, Nigeria, volume forecast by category (kg/liters, million), 2009'14 38
Table 9: Dairy food, Nigeria, brand share by value (%), 2008'09 40
Table 10: Dairy food, Nigeria, value by brand (NGNm), 2008'09 42
Table 11: Dairy food, Nigeria, company share by value (%), 2008'09 45
Table 12: Dairy food, Nigeria, value by company (NGNm), 2008'09 46
Table 13: Dairy food, Nigeria, distribution channels by value (%), 2008'09 47
Table 14: Dairy food, Nigeria, value by distribution channel (NGNm), 2008'09 47
Table 15: Dairy food, Nigeria, expenditure per capita (NGN), 2004'09 49



Table 16: Dairy food, Nigeria, forecast expenditure per capita (NGN), 2009'14 50
Table 17: Dairy food, Nigeria, expenditure per capita ($), 2004'09 51
Table 18: Dairy food, Nigeria, forecast expenditure per capita ($), 2009'14 52
Table 19: Dairy food, Nigeria, consumption per capita (kg/liters), 2004'09 53
Table 20: Dairy food, Nigeria, forecast consumption per capita (kg/liters), 2009'14 54
Table 21: Nestlé SA key facts 55
Table 22: Unilever key facts 58
Table 23: Spreadable fats, Nigeria, value by segment (NGNm), 2004'09 60
Table 24: Spreadable fats, Nigeria, value forecast by segment (NGNm), 2009'14 61
Table 25: Spreadable fats, Nigeria, value by segment ($m), 2004'09 63
Table 26: Spreadable fats, Nigeria, value forecast by segment ($m), 2009'14 64
Table 27: Spreadable fats, Nigeria, volume by segment (kg, million), 2004'09 66
Table 28: Spreadable fats, Nigeria, volume forecast by segment (kg, million), 2009'14 67
Table 29: Spreadable fats, Nigeria, brand share by value (%), 2008'09 70
Table 30: Spreadable fats, Nigeria, value by brand (NGNm), 2008'09 70
Table 31: Spreadable fats, Nigeria, company share by value (%), 2008'09 72
Table 32: Spreadable fats, Nigeria, value by company (NGNm), 2008'09 72
Table 33: Spreadable fats, Nigeria, distribution channels by value (%), 2008'09 73
Table 34: Spreadable fats, Nigeria, value by distribution channel (NGNm), 2008'09 73
Table 35: Spreadable fats, Nigeria, expenditure per capita (NGN), 2004'09 75
Table 36: Spreadable fats, Nigeria, forecast expenditure per capita (NGN), 2009'14 75
Table 37: Spreadable fats, Nigeria, expenditure per capita ($), 2004'09 76
Table 38: Spreadable fats, Nigeria, forecast expenditure per capita ($), 2009'14 76
Table 39: Spreadable fats, Nigeria, consumption per capita (kg), 2004'09 77
Table 40: Spreadable fats, Nigeria, forecast consumption per capita (kg), 2009'14 77
Table 41: Soy products, Nigeria, value by segment (NGNm), 2004'09 78
Table 42: Soy products, Nigeria, value forecast by segment (NGNm), 2009'14 79
Table 43: Soy products, Nigeria, value by segment ($m), 2004'09 81
Table 44: Soy products, Nigeria, value forecast by segment ($m), 2009'14 81
Table 45: Soy products, Nigeria, volume by segment (kg/liters, million), 2004'09 83
Table 46: Soy products, Nigeria, volume forecast by segment (kg/liters, million), 2009'14 84
Table 47: Soy products, Nigeria, brand share by value (%), 2008'09 86
Table 48: Soy products, Nigeria, value by brand (NGNm), 2008'09 86
Table 49: Soy products, Nigeria, company share by value (%), 2008'09 88
Table 50: Soy products, Nigeria, value by company (NGNm), 2008'09 88
Table 51: Soy products, Nigeria, distribution channels by value (%), 2008'09 89
Table 52: Soy products, Nigeria, value by distribution channel (NGNm), 2008'09 89
Table 53: Soy products, Nigeria, expenditure per capita (NGN), 2004'09 91
Table 54: Soy products, Nigeria, forecast expenditure per capita (NGN), 2009'14 91
Table 55: Soy products, Nigeria, expenditure per capita ($), 2004'09 92
Table 56: Soy products, Nigeria, forecast expenditure per capita ($), 2009'14 92
Table 57: Soy products, Nigeria, consumption per capita (kg/liters), 2004'09 93
Table 58: Soy products, Nigeria, forecast consumption per capita (kg/liters), 2009'14 93
Table 59: Cheese, Nigeria, value by segment (NGNm), 2004'09 94
Table 60: Cheese, Nigeria, value forecast by segment (NGNm), 2009'14 95
Table 61: Cheese, Nigeria, value by segment ($m), 2004'09 97
Table 62: Cheese, Nigeria, value forecast by segment ($m), 2009'14 97
Table 63: Cheese, Nigeria, volume by segment (kg, million), 2004'09 99
Table 64: Cheese, Nigeria, volume forecast by segment (kg, million), 2009'14 100
Table 65: Cheese, Nigeria, brand share by value (%), 2008'09 102



Table 66: Cheese, Nigeria, value by brand (NGNm), 2008'09 102
Table 67: Cheese, Nigeria, company share by value (%), 2008'09 104
Table 68: Cheese, Nigeria, value by company (NGNm), 2008'09 104
Table 69: Cheese, Nigeria, distribution channels by value (%), 2008'09 105
Table 70: Cheese, Nigeria, value by distribution channel (NGNm), 2008'09 105
Table 71: Cheese, Nigeria, expenditure per capita (NGN), 2004'09 107
Table 72: Cheese, Nigeria, forecast expenditure per capita (NGN), 2009'14 107
Table 73: Cheese, Nigeria, expenditure per capita ($), 2004'09 108
Table 74: Cheese, Nigeria, forecast expenditure per capita ($), 2009'14 108
Table 75: Cheese, Nigeria, consumption per capita (kg), 2004'09 109
Table 76: Cheese, Nigeria, forecast consumption per capita (kg), 2009'14 109
Table 77: Chilled desserts, Nigeria, value (NGNm), 2004'09 110
Table 78: Chilled desserts, Nigeria, value forecast (NGNm), 2009'14 111
Table 79: Chilled desserts, Nigeria, value ($m), 2004'09 112
Table 80: Chilled desserts, Nigeria, value forecast ($m), 2009'14 112
Table 81: Chilled desserts, Nigeria, volume (kg, million), 2004'09 113
Table 82: Chilled desserts, Nigeria, volume forecast (kg, million), 2009'14 114
Table 83: Chilled desserts, Nigeria, brand share by value (%), 2008'09 115
Table 84: Chilled desserts, Nigeria, value by brand (NGNm), 2008'09 115
Table 85: Chilled desserts, Nigeria, company share by value (%), 2008'09 117
Table 86: Chilled desserts, Nigeria, value by company (NGNm), 2008'09 117
Table 87: Chilled desserts, Nigeria, distribution channels by value (%), 2008'09 118
Table 88: Chilled desserts, Nigeria, value by distribution channel (NGNm), 2008'09 118
Table 89: Chilled desserts, Nigeria, expenditure per capita (NGN), 2004'09 120
Table 90: Chilled desserts, Nigeria, forecast expenditure per capita (NGN), 2009'14 120
Table 91: Chilled desserts, Nigeria, expenditure per capita ($), 2004'09 121
Table 92: Chilled desserts, Nigeria, forecast expenditure per capita ($), 2009'14 121
Table 93: Chilled desserts, Nigeria, consumption per capita (kg), 2004'09 122
Table 94: Chilled desserts, Nigeria, forecast consumption per capita (kg), 2009'14 122
Table 95: Cream, Nigeria, value (NGNm), 2004'09 123
Table 96: Cream, Nigeria, value forecast (NGNm), 2009'14 124
Table 97: Cream, Nigeria, value ($m), 2004'09 125
Table 98: Cream, Nigeria, value forecast ($m), 2009'14 125
Table 99: Cream, Nigeria, volume (liters, million), 2004'09 126
Table 100: Cream, Nigeria, volume forecast (liters, million), 2009'14 127
Table 101: Cream, Nigeria, brand share by value (%), 2008'09 128
Table 102: Cream, Nigeria, value by brand (NGNm), 2008'09 128
Table 103: Cream, Nigeria, company share by value (%), 2008'09 130
Table 104: Cream, Nigeria, value by company (NGNm), 2008'09 130
Table 105: Cream, Nigeria, distribution channels by value (%), 2008'09 131
Table 106: Cream, Nigeria, value by distribution channel (NGNm), 2008'09 131
Table 107: Cream, Nigeria, expenditure per capita (NGN), 2004'09 133
Table 108: Cream, Nigeria, forecast expenditure per capita (NGN), 2009'14 133
Table 109: Cream, Nigeria, expenditure per capita ($), 2004'09 134
Table 110: Cream, Nigeria, forecast expenditure per capita ($), 2009'14 134
Table 111: Cream, Nigeria, consumption per capita (liters), 2004'09 135
Table 112: Cream, Nigeria, forecast consumption per capita (liters), 2009'14 135
Table 113: Milk, Nigeria, value by segment (NGNm), 2004'09 136
Table 114: Milk, Nigeria, value forecast by segment (NGNm), 2009'14 137
Table 115: Milk, Nigeria, value by segment ($m), 2004'09 139



Table 116: Milk, Nigeria, value forecast by segment ($m), 2009'14 140
Table 117: Milk, Nigeria, volume by segment (kg/liters, million), 2004'09 141
Table 118: Milk, Nigeria, volume forecast by segment (kg/liters, million), 2009'14 142
Table 119: Milk, Nigeria, brand share by value (%), 2008'09 144
Table 120: Milk, Nigeria, value by brand (NGNm), 2008'09 145
Table 121: Milk, Nigeria, company share by value (%), 2008'09 147
Table 122: Milk, Nigeria, value by company (NGNm), 2008'09 148
Table 123: Milk, Nigeria, distribution channels by value (%), 2008'09 149
Table 124: Milk, Nigeria, value by distribution channel (NGNm), 2008'09 149
Table 125: Milk, Nigeria, expenditure per capita (NGN), 2004'09 151
Table 126: Milk, Nigeria, forecast expenditure per capita (NGN), 2009'14 152
Table 127: Milk, Nigeria, expenditure per capita ($), 2004'09 153
Table 128: Milk, Nigeria, forecast expenditure per capita ($), 2009'14 154
Table 129: Milk, Nigeria, consumption per capita (kg/liters), 2004'09 155
Table 130: Milk, Nigeria, forecast consumption per capita (kg/liters), 2009'14 156
Table 131: Fromage frais, Nigeria, value (NGNm), 2004'09 157
Table 132: Fromage frais, Nigeria, value forecast (NGNm), 2009'14 158
Table 133: Fromage frais, Nigeria, value ($m), 2004'09 159
Table 134: Fromage frais, Nigeria, value forecast ($m), 2009'14 159
Table 135: Fromage frais, Nigeria, volume (kg, million), 2004'09 160
Table 136: Fromage frais, Nigeria, volume forecast (kg, million), 2009'14 161
Table 137: Fromage frais, Nigeria, brand share by value (%), 2008'09 162
Table 138: Fromage frais, Nigeria, value by brand (NGNm), 2008'09 162
Table 139: Fromage frais, Nigeria, company share by value (%), 2008'09 163
Table 140: Fromage frais, Nigeria, value by company (NGNm), 2008'09 163
Table 141: Fromage frais, Nigeria, distribution channels by value (%), 2008'09 164
Table 142: Fromage frais, Nigeria, value by distribution channel (NGNm), 2008'09 164
Table 143: Fromage frais, Nigeria, expenditure per capita (NGN), 2004'09 166
Table 144: Fromage frais, Nigeria, forecast expenditure per capita (NGN), 2009'14 166
Table 145: Fromage frais, Nigeria, expenditure per capita ($), 2004'09 167
Table 146: Fromage frais, Nigeria, forecast expenditure per capita ($), 2009'14 167
Table 147: Fromage frais, Nigeria, consumption per capita (kg), 2004'09 168
Table 148: Fromage frais, Nigeria, forecast consumption per capita (kg), 2009'14 168
Table 149: Yogurt, Nigeria, value by segment (NGNm), 2004'09 169
Table 150: Yogurt, Nigeria, value forecast by segment (NGNm), 2009'14 170
Table 151: Yogurt, Nigeria, value by segment ($m), 2004'09 172
Table 152: Yogurt, Nigeria, value forecast by segment ($m), 2009'14 172
Table 153: Yogurt, Nigeria, volume by segment (kg, million), 2004'09 174
Table 154: Yogurt, Nigeria, volume forecast by segment (kg, million), 2009'14 175
Table 155: Yogurt, Nigeria, brand share by value (%), 2008'09 177
Table 156: Yogurt, Nigeria, value by brand (NGNm), 2008'09 177
Table 157: Yogurt, Nigeria, company share by value (%), 2008'09 179
Table 158: Yogurt, Nigeria, value by company (NGNm), 2008'09 179
Table 159: Yogurt, Nigeria, distribution channels by value (%), 2008'09 180
Table 160: Yogurt, Nigeria, value by distribution channel (NGNm), 2008'09 180
Table 161: Yogurt, Nigeria, expenditure per capita (NGN), 2004'09 182
Table 162: Yogurt, Nigeria, forecast expenditure per capita (NGN), 2009'14 182
Table 163: Yogurt, Nigeria, expenditure per capita ($), 2004'09 183
Table 164: Yogurt, Nigeria, forecast expenditure per capita ($), 2009'14 183
Table 165: Yogurt, Nigeria, consumption per capita (kg), 2004'09 184



Table 166: Yogurt, Nigeria, forecast consumption per capita (kg), 2009'14 184
Table 167: Global dairy food market value, 2009 185
Table 168: Global dairy food market split (value terms ($m), 2009), top five countries 188
Table 169: Global dairy food market volume, 2009 189
Table 170: Global dairy food market split (volume terms, 2009), top five countries 192
Table 171: Leading players, top five countries 193
Table 172: Nigeria dairy food new product launches reports, by company (top five companies), 2009 194
Table 173: Nigeria dairy food new product launches SKUs, by company (top five companies), 2009 194
Table 174: Nigeria dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 195
Table 175: Nigeria dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 195
Table 176: Nigeria dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 196
Table 177: Nigeria dairy food new product launches - recent five launches (2009) 196
Table 178: Nigeria population, by age group, 2004'09 (millions) 197
Table 179: Nigeria population forecast, by age group, 2009'14 (millions) 198
Table 180: Nigeria population, by gender, 2004'09 (millions) 198
Table 181: Nigeria population forecast, by gender, 2009'14 (millions) 199
Table 182: Nigeria nominal GDP, 2004'09 (NGNbn, nominal prices) 199
Table 183: Nigeria nominal GDP forecast, 2009'14 (NGNbn, nominal prices) 199
Table 184: Nigeria real GDP, 2004'09 (NGNbn, 2000 prices) 200
Table 185: Nigeria real GDP forecast, 2009'14 (NGNbn, 2000 prices) 200
Table 186: Nigeria real GDP, 2004'09 ($bn, 2000 prices) 200
Table 187: Nigeria real GDP forecast, 2009'14 ($bn, 2000 prices) 201
Table 188: Nigeria consumer price index, 2004'09 (2000=100) 201
Table 189: Nigeria consumer price index, 2009'14 (2000=100) 201



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