Consumer Trends in the Skincare Market in the US , 2011

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Consumer Trends in the Skincare Market in the US , 2011
Published on January 2012

Report Summary

Synopsis

This report provides the results for the Skincare market in the US from Canadean's unique, highly detailed and proprietary study of
consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product
markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption
and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this
information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product
category level.

Summary

Marketers in the Skincare market in the US face a major challenge. Understanding market size and segmentation is valuable, but the
keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of
consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer
groups, how much of the Skincare market in the US they account for and which consumer trends drive their behaviour, and as such
allows marketers to develop strong growth strategies.

Scope

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets ' and as such
marketers need to know what these trends are and be able to quantify their influence in the market.
This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the
market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in
the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be
updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the Body Care market, the Depilatories market, the Facial Care market, the Hand
Care market and the Make-Up Remover markets
Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each
product category covered.
Detailed brand and private label category shares for 2011 for each product category
Unique retailer choice and switching data at the product category level for 2011

Consumer Trends in the Skincare Market in the US , 2011 (From Slideshare) Page 1/8


Table of Content

Table of Contents

1 Introduction
1.1 What is this Report About'
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skin care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care



3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skin care Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skin care
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
6 Consumption Impact: Market Valuation
6.1 Skin care Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skin care Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skin care Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Skin care
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Costco Switching analysis



7.3.3 Delhaize Switching analysis
7.3.4 Kroger Switching analysis
7.3.5 Safeway Switching analysis
7.3.6 Wal-Mart Switching analysis
7.3.7 Other Switching analysis
7.4 Profiles of End-Consumers of Skin care, by Retailer Used
7.4.1 Ahold
7.4.2 C&S Wholesale Grocers
7.4.3 Costco
7.4.4 Delhaize
7.4.5 Kroger
7.4.6 Loblaw
7.4.7 Publix
7.4.8 Safeway
7.4.9 Supervalu
7.4.10 Wal-Mart
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Skin care Market
Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011
Table 3: Population Profiles
Table 4: United States Skin care Value Share (%), by Age Groups, 2011
Table 5: United States Skin care Value Share (%), by Gender, 2011
Table 6: United States Skin care Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United States Skin care Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United States Skin care Value Share (%) by Wealth Groups, 2011
Table 9: United States Skin care Value Share (%) by Busy Lives Groups, 2011
Table 10: United States Body Care Consumer Group Share (% market value), 2011
Table 11: United States Depilatories Consumer Group Share (% market value), 2011
Table 12: United States Facial Care Consumer Group Share (% market value), 2011
Table 13: United States Hand Care Consumer Group Share (% market value), 2011
Table 14: United States Make-up Remover Consumer Group Share (% market value), 2011
Table 15: United States Total Body Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United States Total Depilatories Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United States Total Facial Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Hand Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Total Make-up Remover Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United States Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: United States Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: United States Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011



Table 25: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United States Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United States Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United States Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: United States Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: United States Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: United States Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: United States Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: United States Skin care Private Label Penetration (% Vol), by Category, 2011
Table 36: United States Body Care Brand Share by Volume (% Vol), 2011
Table 37: United States Depilatories Brand Share by Volume (% Vol), 2011
Table 38: United States Facial Care Brand Share by Volume (% Vol), 2011
Table 39: United States Hand Care Brand Share by Volume (% Vol), 2011
Table 40: United States Make-up Remover Brand Share by Volume (% Vol), 2011
Table 41: United States, Overall Skin care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption,
2011
Table 42: United States, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 43: United States, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 44: United States, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 45: United States, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 46: United States, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption,
2011
Table 47: United States Skin care Market Value (US Dollar million), by Category, 2011
Table 48: United States Skin care Market Value (US$ million), by Category, 2011
Table 49: United States Skin care Market Volume (Ltrs m), by Category, 2011
Table 50: United States Skin care Market Share (US$ million), by Category, 2011
Table 51: United States Skin care Expenditure Per Capita (US Dollar), by Category, 2011
Table 52: United States Skin care Expenditure Per Capita (US$), by Category, 2011
Table 53: United States Skin care Expenditure Per Household (US Dollar), by Category
Table 54: United States Skin care Expenditure Per Household (US$), by Category
Table 55: United States Skin care Consumption Per Capita (Kilograms per head), by Category, 2011
Table 56: United States Skin care Retailer Share by Volume (Ltrs m), 2011
Table 57: United States Body Care Retailer Share by Volume (Ltrs m), 2011
Table 58: United States Depilatories Retailer Share by Volume (Ltrs m), 2011
Table 59: United States Facial Care Retailer Share by Volume (Ltrs m), 2011
Table 60: United States Hand Care Retailer Share by Volume (Ltrs m), 2011
Table 61: United States Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Table 62: United States: Switchers to Costco for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 63: United States: Switchers From Costco for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 64: United States: Switchers to Delhaize for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 65: United States: Switchers From Delhaize for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 66: United States: Switchers to Kroger for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 67: United States: Switchers From Safeway for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 68: United States: Switchers to Wal-Mart for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 69: United States: Switchers From Wal-Mart for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 70: United States: Switchers to Other for Their Skin care Purchases in the Last Six Months (Thousands), 2011



Table 71: United States: Switchers From Other for Their Skin care Purchases in the Last Six Months (Thousands), 2011
Table 72: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011
Table 73: United States: Profile of Skin care Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by
Subgroup), 2011
Table 74: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011
Table 75: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup), 2011
Table 76: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011
Table 77: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup), 2011
Table 78: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011
Table 79: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011
Table 80: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011
Table 81: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011
Table 82: United States: Profile of Skin care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Skin care Value Share (%), by Age Groups, 2011
Figure 3: United States Skin care Value Share (%), by Gender, 2011
Figure 4: United States Skin care Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Skin care Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Skin care Value Share (%) by Wealth Groups, 2011
Figure 7: United States Skin care Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Skin care Private Label Penetration (% Vol), by Category, 2011
Figure 19: United States Skin care Market Share (US$ million), by Category, 2011
Figure 20: United States Skin care Expenditure Per Capita (US$), by Category, 2011
Figure 21: United States Skin care Expenditure Per Household (US$), by Category
Figure 22: United States Skin care Retailer Share by Volume (Ltrs m), 2011
Figure 23: United States Body Care Retailer Share by Volume (Ltrs m), 2011
Figure 24: United States Depilatories Retailer Share by Volume (Ltrs m), 2011
Figure 25: United States Facial Care Retailer Share by Volume (Ltrs m), 2011
Figure 26: United States Hand Care Retailer Share by Volume (Ltrs m), 2011
Figure 27: United States Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Figure 28: United States: People Who Have Switched Retailer for Their Skin care Purchases in the Last Six Months (Thousands),
2011


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