Consumer Trends in the Prepared Meals Market in Italy, 2011

Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!

Consumer Trends in the Prepared Meals Market in Italy, 2011
Published on January 2012

Report Summary

Synopsis
This report provides the results for the Prepared Meals market in Italy from Canadean's unique, highly detailed and proprietary study
of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product
markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption
and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this
information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product
category level.

Summary
Marketers in the Prepared Meals market in Italy face a major challenge. Understanding market size and segmentation is valuable, but
the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of
consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer
groups, how much of the Prepared Meals market in Italy they account for and which consumer trends drive their behaviour, and as
such allows the companies to develop strong growth strategies.

Scope
' Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets ' and as such
the companies need to know what these trends are and be able to quantify their influence in the market.

' This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the
market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
' The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.

' Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics
and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
' Detailed category coverage is provided, covering Meal Kits market, Pizza market, and Ready Meals market.

' Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each
product category covered.

' Detailed brand and private label category shares for 2011 for each product category

Consumer Trends in the Prepared Meals Market in Italy, 2011 (From Slideshare) Page 1/8


' Unique retailer choice and switching data at the product category level for 2011

Table of Content

Table of Contents
1 Introduction
1.1 What is this Report About'
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Prepared Meals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Meal Kits
2.2.2 Pizza
2.2.3 Ready Meals
2.3 Behavioural Trends and Market Value
2.3.1 Meal Kits
2.3.2 Pizza
2.3.3 Ready Meals
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Meal Kits
3.1.2 Pizza
3.1.3 Ready Meals
3.2 Consumer Profiles by Product Category
3.2.1 Meal Kits
3.2.2 Pizza



3.2.3 Ready Meals
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Prepared Meals Brand Choice and Private Label Shares
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Prepared Meals
5.1.2 Meal Kits
5.1.3 Pizza
5.1.4 Ready Meals
6 Consumption Impact: Market Valuation
6.1 Prepared Meals Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Prepared Meals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Prepared Meals Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Prepared Meals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Meal Kits
7.2.2 Retail Share by Volume - Pizza
7.2.3 Retail Share by Volume - Ready Meals
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Bennet SpA Switching analysis
7.3.4 Carrefour Switching analysis
7.3.5 Conad Switching analysis
7.3.6 Coop Italia Switching analysis
7.3.7 Despar Servizi Switching analysis
7.3.8 Esselunga Switching analysis
7.3.9 Eurospin Switching analysis
7.3.10 Interdis Switching analysis
7.3.11 PAM Switching analysis
7.3.12 Selex Switching analysis
7.3.13 Sisa Switching analysis
7.3.14 Other Switching analysis



7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 Finiper
7.4.10 Interdis
7.4.11 PAM
7.4.12 Rewe Group
7.4.13 Selex
7.4.14 Sisa
7.4.15 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Prepared Meals Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Italy Prepared Meals Value Share (%), by Age Groups, 2011
Table 5: Italy Prepared Meals Value Share (%), by Gender, 2011
Table 6: Italy Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Prepared Meals Value Share (%) by Wealth Groups, 2011
Table 9: Italy Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Meal Kits Consumer Group Share (% market value), 2011
Table 11: Italy Pizza Consumer Group Share (% market value), 2011
Table 12: Italy Ready Meals Consumer Group Share (% market value), 2011
Table 13: Italy Total Meal Kits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Italy Total Pizza Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Italy Total Ready Meals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Italy Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Italy Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Italy Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Italy Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Italy Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Italy Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Italy Meal Kits Consumer Profiles (% consumers by sub-group), 2011
Table 23: Italy Pizza Consumer Profiles (% consumers by sub-group), 2011
Table 24: Italy Ready Meals Consumer Profiles (% consumers by sub-group), 2011
Table 25: Italy Prepared Meals Private Label Penetration (% Vol), by Category, 2011
Table 26: Italy Meal Kits Brand Share by Volume (% Vol), 2011



Table 27: Italy Pizza Brand Share by Volume (% Vol), 2011
Table 28: Italy Ready Meals Brand Share by Volume (% Vol), 2011
Table 29: Italy, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Italy, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Italy, Pizza: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Italy, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Italy Prepared Meals Market Value (Euro million), by Category, 2011
Table 34: Italy Prepared Meals Market Value (US$ million), by Category, 2011
Table 35: Italy Prepared Meals Market Volume (Kg m), by Category, 2011
Table 36: Italy Prepared Meals Market Share (US$ million), by Category, 2011
Table 37: Italy Prepared Meals Expenditure Per Capita (Euro), by Category, 2011
Table 38: Italy Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Table 39: Italy Prepared Meals Expenditure Per Household (Euro), by Category
Table 40: Italy Prepared Meals Expenditure Per Household (US$), by Category
Table 41: Italy Prepared Meals Market Volume Share (Kg m), by Category, 2011
Table 42: Italy Prepared Meals Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Italy Prepared Meals Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Italy Prepared Meals Retailer Share by Volume (Kg m), 2011
Table 45: Italy Meal Kits Retailer Share by Volume (Kg m), 2011
Table 46: Italy Pizza Retailer Share by Volume (Kg m), 2011
Table 47: Italy Ready Meals Retailer Share by Volume (Kg m), 2011
Table 48: Italy: Switchers to Auchan for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 49: Italy: Switchers From Auchan for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 50: Italy: Switchers to Bennet SpA for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 51: Italy: Switchers to Carrefour for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 52: Italy: Switchers From Carrefour for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 53: Italy: Switchers to Conad for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 54: Italy: Switchers From Conad for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 55: Italy: Switchers to Coop Italia for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 56: Italy: Switchers From Coop Italia for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 57: Italy: Switchers to Despar Servizi for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 58: Italy: Switchers From Despar Servizi for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 59: Italy: Switchers to Esselunga for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 60: Italy: Switchers From Esselunga for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 61: Italy: Switchers to Eurospin for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 62: Italy: Switchers From Eurospin for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 63: Italy: Switchers to Interdis for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 64: Italy: Switchers From Interdis for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 65: Italy: Switchers to PAM for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 66: Italy: Switchers From PAM for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 67: Italy: Switchers to Selex for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 68: Italy: Switchers From Selex for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 69: Italy: Switchers to Sisa for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 70: Italy: Switchers From Sisa for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 71: Italy: Switchers to Other for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 72: Italy: Switchers From Other for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011
Table 73: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 74: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup), 2011



Table 75: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 76: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup), 2011
Table 77: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup), 2011
Table 78: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup), 2011
Table 79: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup), 2011
Table 80: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Finiper (% by Subgroup), 2011
Table 81: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Interdis (% by Subgroup), 2011
Table 82: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From PAM (% by Subgroup), 2011
Table 83: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011
Table 84: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Selex (% by Subgroup), 2011
Table 85: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Sisa (% by Subgroup), 2011
Table 86: Italy: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Prepared Meals Value Share (%), by Age Groups, 2011
Figure 3: Italy Prepared Meals Value Share (%), by Gender, 2011
Figure 4: Italy Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Prepared Meals Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Prepared Meals Private Label Penetration (% Vol), by Category, 2011
Figure 15: Italy Prepared Meals Market Share (US$ million), by Category, 2011
Figure 16: Italy Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Figure 17: Italy Prepared Meals Expenditure Per Household (US$), by Category
Figure 18: Italy Prepared Meals Retailer Share by Volume (Kg m), 2011
Figure 19: Italy Meal Kits Retailer Share by Volume (Kg m), 2011
Figure 20: Italy Pizza Retailer Share by Volume (Kg m), 2011
Figure 21: Italy Ready Meals Retailer Share by Volume (Kg m), 2011
Figure 22: Italy: People Who Have Switched Retailer for Their Prepared Meals Purchases in the Last Six Months (Thousands), 2011


Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact

Order Information
Please verify that the product information is correct and select the format(s) you require.

Consumer Trends in the Prepared Meals Market in Italy, 2011

Product Formats
Please select the product formats and the quantity you require.

1 User License--USD 0.00 Quantity: _____

Site License--USD 0.00 Quantity: _____

Contact Information
Please enter all the information below in BLOCK CAPITALS

Title: Mr Mrs Dr Miss Ms Prof

First Name: _____________________________ Last Name: __________________________________

Email Address: __________________________________________________________________________

Job Title: __________________________________________________________________________

Organization: __________________________________________________________________________

Address: __________________________________________________________________________

City: __________________________________________________________________________

Postal / Zip Code: __________________________________________________________________________

Country: __________________________________________________________________________

Phone Number: __________________________________________________________________________

Fax Number: __________________________________________________________________________


Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.

Payment by credit card Card Number: ______________________________________________

Expiry Date __________ / _________

CVV Number _____________________

Card Type (ex: Visa, Amex…) _________________________________

Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189

Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE

Customer signature:

Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms

Please fax this form to:

Europe, Middle East and Africa : + 33 4 37 37 15 56

Asia, Oceania and America : + 1 (805) 617 17 93


Consumer Trends in the Prepared Meals Market in Italy, 2011

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (8)

Mehr von ReportLinker.com

Mehr von ReportLinker.com (20)

Consumer Trends in the Prepared Meals Market in Italy, 2011