The Channel Metrics briefing about household insurance is the most detailed and up-to-date guide to distribution trends in household insurance in the UK available on a published basis. It analyses: how consumers acquire household insurance - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired household insurance in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

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Channel Metrics: UK Household Insurance - Consumer Distribution
Trends- February 2010 Edition
Published on February 2010
Report Summary
The Channel Metrics briefing about household insurance is the most detailed and up-to-date guide to distribution trends in household
insurance in the UK available on a published basis. It analyses: how consumers acquire household insurance - e.g. online,
telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes;
and how often they acquire them - i.e. how many consumers acquired household insurance in the last year, either for the first time or
by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those
from 2005 and 2007 to show trends over time.
Table of Content
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ...........
1
1.0 INTRODUCTION .......... 3
Research rationale ........... 4
A number of motivating factors underpin the Channel Metrics report and series of briefings . 4
Updating the results from the 2005 and 2007 surveys .......... 4
Analysis of consumers making an active distribution choice 4
Analysis of consumers purchasing or taking out financial services in prior years ....... 4
Analysis of distribution interfaces ..... 4
Analysis of specific distribution channels...... 5
Expanding upon the results from the 2005 and 2007 surveys ........... 5
Finaccord . 7
Channel Metrics briefings .... 7
Other UK consumer research publications .. 8
UK affinity and partnership marketing research publications 9
UK small business financial services research publications . 9
2.0 ANALYSIS OF RESULTS....... 10
Introduction ........ 11
Option for customised data analysis ..... 11
Switching rates and brand new sales - 2009...... 12
An increase in switching has more than compensated for a drop in sales to new buyers .... 12
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Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared . 13
The Internet and outbound telephone sales are in the ascendant ... 13
Distribution channels - 2009, 2007, 2005 and all previous buyers compared .. 16
Overview . 16
Financial partners' gains in household insurance were reversed between 2007 and 2009 .. 16
Detailed analysis .. 19
Online aggregators now hold over a third of sales to switchers and new buyers ..... 19
3.0 APPENDIX .... 22
Research sample and mechanics ........... 23
Research methodology and structure ... 25
GRAPHICS / TABLES
The financial services distribution channel universe - specific distribution channels and distribution interfaces 6
% of consumers switching provider or acquiring household insurance for the first time, 2009 12
Analysis of distribution interfaces used for acquiring household insurance, 2009, 2007, 2005 and all previous years 14
Analysis of distribution interfaces used for acquiring household insurance, 2009, 2007, 2005 and all previous years (data) 15
Overview of distribution channels used for acquiring household insurance, 2009, 2007, 2005 and all previous years 17
Overview of distribution channels used for acquiring household insurance, 2007, 2005 and all previous years (data) 18
Comparison of main distribution channels used for acquiring household insurance, 2009 and all previous years 20
Detailed analysis of distribution channels used for acquiring household insurance, 2009, 2007, 2005 and all previous years (data) 21
Sample breakdown by age group, household income band and geographical location 24
DISTRIBUTION CHANNELS INVESTIGATED FOR THIS PRODUCT
Direct sales
Insurance aggregators and brokers
namely
Aggregators
Insurance brokers
Not-for-profit affinity groups
namely
Charities
Educational institutions
Professional and trade associations
Trade unions
Financial partners
namely
Banks and building societies
Credit card issuers
Non-financial commercial partners
namely
Automotive associations
Catalogue and other retailers
Electricity, gas and water companies
Estate agents
Football and other sports clubs
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Loyalty schemes
Magazines, newspapers and other media entities
Post Office
Supermarkets
Worksite
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