Health & wellness continues to shape Danish carbonates sales. Consumers are increasingly health conscious and their purchasing patterns reflect this. For instance, low calorie carbonates' share of total sales has increased throughout the review period. New product launches such as Coca-Cola Light Plus also highlight the continued importance of the health & wellness trend.Euromonitor International's Carbonates in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Cola Carbonates, Non-Cola Carbonates Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Soft Drinks industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Carbonates - Denmark
Published on March 2010
Report Summary
Health & wellness continues to shape Danish carbonates sales. Consumers are increasingly health conscious and their purchasing
patterns reflect this. For instance, low calorie carbonates' share of total sales has increased throughout the review period. New
product launches such as Coca-Cola Light Plus also highlight the continued importance of the health & wellness trend.
Euromonitor International's Carbonates in Denmark report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative,
distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Carbonates in Denmark
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Is Soft Drinks Recession-proof'
Health & Wellness Is Here To Stay
International Brands Dominate
Supermarkets/hypermarkets Leads the Way
Marginal Volume Increase Expected
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Key Trends and Developments
Health & Wellness Remains Important
A Changing Grocery Retailing Landscape
Is the Economic Downturn Encouraging Private Label Growth'
Demand for Convenience Drives Packaging Trends
Cross-border Trade A Constant Concern
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 7 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 8 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 9 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 10 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 11 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 12 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 13 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 17 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 18 Penetration of Private Label by Sector by Value 2004-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Denmark
Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Bryggeriet Vestfyen A/S
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Strategic Direction
Key Facts
Summary 2 Bryggeriet Vestfyen A/S: Key Facts
Summary 3 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A/S Bryggeriet Vestfyen: Competitive Position 2009
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Company Background
Competitive Positioning
Summary 6 Cult Scandinavia A/S: Competitive Position 2009
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 7 Harboes Bryggeri A/S: Key Facts
Summary 8 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Harboes Bryggeri A/S: Competitive Position 2009
Naked Fruit A/S
Strategic Direction
Key Facts
Summary 10 Naked Fruits A/S: Key Facts
Company Background
Competitive Positioning
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 11 Royal Unibrew A/S: Key Facts
Summary 12 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 14 Rynkeby Foods A/S: Key Facts
Summary 15 Rynkeby Foods A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
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Competitive Landscape
Category Data
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2004-2009
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2004-2009
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2004-2009
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2004-2009
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2004-2009
Table 47 Off-trade Sales of Low Calorie Cola Carbonates by Subsector: % Volume Breakdown 2004-2009
Table 48 Company Shares of Carbonates by Off-trade Volume 2005-2009
Table 49 Brand Shares of Carbonates by Off-trade Volume 2006-2009
Table 50 Company Shares of Carbonates by Off-trade Value 2005-2009
Table 51 Brand Shares of Carbonates by Off-trade Value 2006-2009
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2009-2014
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2009-2014
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2009-2014
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2009-2014
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