British Airways Plc - Financial and Strategic Analysis ReviewSummaryBritish Airways is engaged in aviation industry. It provides scheduled air services at both domestic and international level. Through these services it carries passengers, freight and mail, and the provision of ancillary services. It conducts its business operations principally in Europe and the Americas region. The group also offers its services in other parts of the world including Far East Asia, Australia, Africa, Middle East, and the Indian sub-continent. It has a fleet of 245 aircrafts. It has divided its business into two segments namely airline business and non-airline business.This report presents an in-depthbusiness, strategic and financial analysis of British Airways Plc. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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British Airways Plc - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
British Airways Plc - Financial and Strategic Analysis Review
Summary
British Airways is engaged in aviation industry. It provides scheduled air services at both domestic and international level. Through
these services it carries passengers, freight and mail, and the provision of ancillary services. It conducts its business operations
principally in Europe and the Americas region. The group also offers its services in other parts of the world including Far East Asia,
Australia, Africa, Middle East, and the Indian sub-continent. It has a fleet of 245 aircrafts. It has divided its business into two segments
namely airline business and non-airline business.
This report presents an in-depthbusiness, strategic and financial analysis of British Airways Plc. The report provides a comprehensive
insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the
report is the detailed strategic analysis and Global Markets Direct's views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Table of Content
British Airways Plc - Financial and Strategic Analysis Review Page 1/5

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Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
History 4
SWOT Analysis Overview 5
Overview 5
British Airways Plc - Strengths 5
Strong Financial Performance 5
Customer Oriented Service 5
Worldwide Business Operations 5
British Airways Plc - Weaknesses 5
Litigation from Office of Fair Trading 5
Mishandling Luggage 5
British Airways Plc - Opportunities 5
Regulatory Issues 5
High Penetration in Logistics and Air Freight Markets 5
Growing Passenger Airline Market 6
British Airways Plc - Threats 6
Fluctuating Jet Fuel Charges 6
Dependence on the US and Europe Economy 6
Key Competitors 7
Key Employees 7
Key Employee Biographies 8
Locations And Subsidiaries 8
Head Office 8
Financial Ratios 9
Capital Market Ratios 9
Annual Ratios 10
Interim Ratios 11
Ratio Charts 12
Appendix 13
Methodology 13
Ratio Definitions 13
About Global Markets Direct 16
Contact Us 16
Disclaimer 16
List of Tables
British Airways Plc, Key Facts 1
British Airways Plc, Key Ratios 1
British Airways Plc, Share Data 1
British Airways Plc - Financial and Strategic Analysis Review Page 2/5

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British Airways Plc, Key Facts 3
British Airways Plc, History 4
British Airways Plc, Key Employee Biographies 8
Currency Codes 13
Capital Market Ratios 13
Equity Ratios 14
These ratios are based on per share value. 14
Profitability Ratios 14
Cost Ratios 14
Liquidity Ratios 15
Leverage Ratios 15
Efficiency Ratios 16
List of Figures
British Airways Plc, Performance Chart (2004 - 2008) 1
British Airways Plc, Ratio Charts 12
British Airways Plc - Financial and Strategic Analysis Review Page 3/5

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