Executive Summary In a previous life, my boss'the then-president of a major Latin American mobile operator'was a 'big idea marketing guy given to extravagant pronouncements. At one time, while trying to impress a banker as I recall, he held up his TDMA Nokia 6120 (at the time the most sophisticated device available and what was then an advanced technology for Latin America) and said 'This is the poor man's PC. He can't afford a real PC but he can afford this. It has a calculator, plays games, allows him to call the world, sends text messages and has Internet. What more does he need' We will sell millions of them.

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Beyond the Poor Man's PC
Published on June 2009
Report Summary
Executive Summary
In a previous life, my boss'the then-president of a major Latin American mobile operator'was a 'big idea marketing guy given to
extravagant pronouncements. At one time, while trying to impress a banker as I recall, he held up his TDMA Nokia 6120 (at the time
the most sophisticated device available and what was then an advanced technology for Latin America) and said 'This is the poor
man's PC. He can't afford a real PC but he can afford this. It has a calculator, plays games, allows him to call the world, sends text
messages and has Internet. What more does he need' We will sell millions of them.
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