In 2011, despite the apparent economic downturns and high inflation rate, beauty and personal care continued to see strong value growth in all categories. Demand for beauty and personal care product was fuelled by increasing consumer awareness of beauty and personal appearance, and rising disposable incomes. Manufacturers continued to invest in extensive marketing campaigns and launch new products, which helped stimulate demand.Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report'* Get a detailed picture of the Beauty and Personal Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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Beauty and Personal Care in Vietnam
Published on October 2012
Report Summary
In 2011, despite the apparent economic downturns and high inflation rate, beauty and personal care continued to see strong value
growth in all categories. Demand for beauty and personal care product was fuelled by increasing consumer awareness of beauty and
personal appearance, and rising disposable incomes. Manufacturers continued to invest in extensive marketing campaigns and
launch new products, which helped stimulate demand.
Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth.
Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances,
Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin
Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
BEAUTY AND PERSONAL CARE IN VIETNAM
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Records Impressive Growth
Premium Brands Gaining Popularity
International Players Lead Beauty and Personal Care
Modern Retailing Channels Establish Stronger Presence
Growth Potential Remains High
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Key Trends and Developments
Growing Market for Premium Products
Strong Growth in Men's Grooming
Beauty Specialist Retailers Distribution Channel for International Brands
Anti-ageing Products Gained Popularity
Internet Retailing Remains Stagnant
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
International Consumer Products Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 2 International Consumer Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 International Consumer Products: Competitive Position 2011
International Minh Viet Co Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 4 International Minh Viet Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 International Minh Viet Co Ltd: Competitive Position 2011
Lana Cosmetics in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 6 Lana Cosmetics: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Lana Cosmetics: Competitive Position 2011
Saigon Cosmetics Corp in Beauty and Personal Care (vietnam)
Strategic Direction
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Key Facts
Summary 8 Saigon Cosmetics Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Saigon Cosmetics Corp: Competitive Position 2011
Thuy Loc Co Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 10 Thuy Loc Co Ltd: Key Facts
Summary 11 Thuy Loc Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 12 Thuy Loc Co Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 17 Baby and Child-specific Products Company Shares 2007-2011
Table 18 Baby and Child-specific Products Brand Shares 2008-2011
Table 19 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 20 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 23 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Bath and Shower by Category: Value 2006-2011
Table 25 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 26 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 27 Bath and Shower Company Shares 2007-2011
Table 28 Bath and Shower Brand Shares 2008-2011
Table 29 Bath and Shower Premium Brand Shares 2008-2011
Table 30 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 31 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 32 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
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Prospects
Category Data
Table 33 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 34 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 35 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 36 Colour Cosmetics Company Shares 2007-2011
Table 37 Colour Cosmetics Brand Shares 2008-2011
Table 38 Eye Make-up Brand Shares 2008-2011
Table 39 Facial Make-up Brand Shares 2008-2011
Table 40 Lip Products Brand Shares 2008-2011
Table 41 Nail Products Brand Shares 2008-2011
Table 42 Colour Cosmetics Premium Brand Shares 2008-2011
Table 43 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Deodorants by Category: Value 2006-2011
Table 46 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 47 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 48 Deodorants Company Shares 2007-2011
Table 49 Deodorants Brand Shares 2008-2011
Table 50 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 52 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Depilatories by Category: Value 2006-2011
Table 54 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 55 Depilatories Company Shares 2007-2011
Table 56 Depilatories Brand Shares 2008-2011
Table 57 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Fragrances by Category: Value 2006-2011
Table 60 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 61 Fragrances Company Shares 2007-2011
Table 62 Fragrances Brand Shares 2008-2011
Table 63 Men's Premium Fragrances Brand Shares 2008-2011
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Table 64 Women's Premium Fragrances Brand Shares 2008-2011
Table 65 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Hair Care by Category: Value 2006-2011
Table 68 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 69 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 70 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 71 Hair Care Company Shares 2007-2011
Table 72 Hair Care Brand Shares 2008-2011
Table 73 Styling Agents Brand Shares 2008-2011
Table 74 Colourants Brand Shares 2008-2011
Table 75 Salon Hair Care Company Shares 2007-2011
Table 76 Salon Hair Care Brand Shares 2008-2011
Table 77 Hair Care Premium Brand Shares 2008-2011
Table 78 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 80 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Men's Grooming by Category: Value 2006-2011
Table 82 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 84 Men's Grooming Company Shares 2007-2011
Table 85 Men's Grooming Brand Shares 2008-2011
Table 86 Men's Razors and Blades Brand Shares 2008-2011
Table 87 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 88 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 89 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Headlines
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Oral Care by Category: Value 2006-2011
Table 91 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 92 Sales of Toothbrushes by Category: Value 2006-2011
Table 93 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 95 Oral Care Company Shares 2007-2011
Table 96 Oral Care Brand Shares 2008-2011
Table 97 Toothpaste Brand Shares 2008-2011
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Table 98 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 99 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 101 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 102 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 103 Sales of Skin Care by Category: Value 2006-2011
Table 104 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 105 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 106 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 107 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 108 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 109 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 110 Skin Care Company Shares 2007-2011
Table 111 Skin Care Brand Shares 2008-2011
Table 112 Facial Moisturisers Brand Shares 2008-2011
Table 113 Anti-agers Brand Shares 2008-2011
Table 114 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 115 General Purpose Body Care Brand Shares 2008-2011
Table 116 Skin Care Premium Brand Shares 2008-2011
Table 117 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of Sets/Kits: Value 2006-2011
Table 120 Sales of Sets/Kits: % Value Growth 2006-2011
Table 121 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 122 Sets/Kits Company Shares 2007-2011
Table 123 Sets/Kits Brand Shares 2008-2011
Table 124 Forecast Sales of Sets/Kits: Value 2011-2016
Table 125 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 126 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 127 Sales of Sun Care by Category: Value 2006-2011
Table 128 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 129 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 130 Sun Care Company Shares 2007-2011
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Table 131 Sun Care Brand Shares 2008-2011
Table 132 Sun Care Premium Brand Shares 2008-2011
Table 133 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 135 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
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