IntroductionThis databook provides key data and information on the baby drinks market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on two categories: infant formula and baby juice*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data*Category level company and brand share as well as distribution share information for 2007 and 2008*Review of the top two companies within the baby drinks market, including company overview, key facts and business descriptionHighlightsThe market for baby drinks in Italy decreased at a compound annual growth rate of 0.7% between 2003 and 2008.The infant formula category led the baby drinks market in Italy, accounting for a share of 91.1%.Leading players in Italian baby drinks market include Groupe Danone, Nestle S.A. and Humana GmbH.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the baby drinks market in Italy*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Baby Drinks in Italy to 2013
Published on February 2010
Report Summary
Introduction
This databook provides key data and information on the baby drinks market in Italy. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on two categories: infant formula and baby juice
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the baby drinks market, including company overview, key facts and business description
Highlights
The market for baby drinks in Italy decreased at a compound annual growth rate of 0.7% between 2003 and 2008.
The infant formula category led the baby drinks market in Italy, accounting for a share of 91.1%.
Leading players in Italian baby drinks market include Groupe Danone, Nestle S.A. and Humana GmbH.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the baby drinks market in Italy
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about' 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Euro), 2003-08 17
Value analysis (Euro), 2008-13 18
Value analysis (US dollars), 2003-08 19
Value analysis (US dollars), 2008-13 19
Volume analysis, 2003-08 21
Volume analysis, 2008-13 22
Company and brand share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profiles 32
Groupe Danone 32
Nestle S.A. 34
Chapter 5 Category Analysis: Baby juice 37
Value analysis (Euro), 2003-08 37
Value analysis (Euro), 2008-13 38
Value analysis (US dollars), 2003-08 40
Value analysis (US dollars), 2008-13 40
Volume analysis, 2003-08 42
Volume analysis, 2008-13 43
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Infant formula 52
Value analysis (Euro), 2003-08 52
Value analysis (Euro), 2008-13 53
Value analysis (US dollars), 2003-08 55
Value analysis (US dollars), 2008-13 55
Volume analysis, 2003-08 57
Volume analysis, 2008-13 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Country Comparison 68
Value 68
Volume 72
Market share 76
Chapter 8 PESTLE Analysis 77
Summary 77
Political analysis 78
Economic analysis 81
Social analysis 85
Technological analysis 88
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Legal analysis 92
Environmental analysis 95
Chapter 9 New Product Development 98
Product launches over time 98
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111
LIST OF FIGURES
Figure 1: Baby drinks, Italy, value by category ('m), 2003-13 18
Figure 2: Baby drinks, Italy, category growth comparison, by value, 2003-13 20
Figure 3: Baby drinks, Italy, volume by category (kg/liters, million), 2003-13 23
Figure 4: Baby drinks, Italy, category growth comparison, by volume, 2003-13 23
Figure 5: Baby drinks, Italy, company share by value (%), 2007-08 25
Figure 6: Baby drinks, Italy, distribution channels by value (%), 2007-08 28
Figure 7: Baby juice, Italy, value by segment ('m), 2003-13 39
Figure 8: Baby juice, Italy, category growth comparison, by value, 2003-13 41
Figure 9: Baby juice, Italy, volume by segment (liters, million), 2003-13 44
Figure 10: Baby juice, Italy, category growth comparison, by volume, 2003-13 44
Figure 11: Baby juice, Italy, distribution channels by value (%), 2007-08 48
Figure 12: Infant formula, Italy, value by segment ('m), 2003-13 54
Figure 13: Infant formula, Italy, category growth comparison, by value, 2003-13 56
Figure 14: Infant formula, Italy, volume by segment (kg, million), 2003-13 59
Figure 15: Infant formula, Italy, category growth comparison, by volume, 2003-13 59
Figure 16: Infant formula, Italy, company share by value (%), 2007-08 61
Figure 17: Infant formula, Italy, distribution channels by value (%), 2007-08 64
Figure 18: Global baby drinks market split (value terms, 2008), top five countries 69
Figure 19: Global baby drinks market value, 2003'08, top five countries 71
Figure 20: Global baby drinks market split (volume terms, 2008), top five countries 73
Figure 21: Global baby drinks market volume, 2003'08, top five countries 75
Figure 22: Annual data review process 107
LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
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Table 3: Baby drinks, Italy, value by category ('m), 2003-08 17
Table 4: Baby drinks, Italy, value forecast by category ('m), 2008-13 18
Table 5: Baby drinks, Italy, value by category ($m), 2003-08 19
Table 6: Baby drinks, Italy, value forecast by category ($m), 2008-13 19
Table 7: Baby drinks, Italy, volume by category (kg/liters, million), 2003-08 21
Table 8: Baby drinks, Italy, volume forecast by category (kg/liters, million), 2008-13 22
Table 9: Baby drinks, Italy, brand share by value (%), 2007-08 24
Table 10: Baby drinks, Italy, value by brand ('m), 2007-08 24
Table 11: Baby drinks, Italy, company share by value (%), 2007-08 26
Table 12: Baby drinks, Italy, value by company ('m), 2007-08 26
Table 13: Baby drinks, Italy, distribution channels by value (%), 2007-08 27
Table 14: Baby drinks, Italy, value by distribution channel ('m), 2007-08 27
Table 15: Baby drinks, Italy, expenditure per capita ('), 2003-08 29
Table 16: Baby drinks, Italy, forecast expenditure per capita ('), 2008-13 29
Table 17: Baby drinks, Italy, expenditure per capita ($), 2003-08 30
Table 18: Baby drinks, Italy, forecast expenditure per capita ($), 2008-13 30
Table 19: Baby drinks, Italy, consumption per capita (kg/liters), 2003-08 31
Table 20: Baby drinks, Italy, forecast consumption per capita (kg/liters), 2008-13 31
Table 21: Groupe Danone. key facts 32
Table 22: Nestle S A key facts 34
Table 23: Baby juice, Italy, value by segment ('m), 2003-08 37
Table 24: Baby juice, Italy, value forecast by segment ('m), 2008-13 38
Table 25: Baby juice, Italy, value by segment ($m), 2003-08 40
Table 26: Baby juice, Italy, value forecast by segment ($m), 2008-13 40
Table 27: Baby juice, Italy, volume by segment (liters, million), 2003-08 42
Table 28: Baby juice, Italy, volume forecast by segment (liters, million), 2008-13 43
Table 29: Baby juice, Italy, brand share by value (%), 2007-08 45
Table 30: Baby juice, Italy, value by brand ('m), 2007-08 45
Table 31: Baby juice, Italy, company share by value (%), 2007-08 46
Table 32: Baby juice, Italy, value by company ('m), 2007-08 46
Table 33: Baby juice, Italy, distribution channels by value (%), 2007-08 47
Table 34: Baby juice, Italy, value by distribution channel ('m), 2007-08 47
Table 35: Baby juice, Italy, expenditure per capita ('), 2003-08 49
Table 36: Baby juice, Italy, forecast expenditure per capita ('), 2008-13 49
Table 37: Baby juice, Italy, expenditure per capita ($), 2003-08 50
Table 38: Baby juice, Italy, forecast expenditure per capita ($), 2008-13 50
Table 39: Baby juice, Italy, consumption per capita (liters), 2003-08 51
Table 40: Baby juice, Italy, forecast consumption per capita (liters), 2008-13 51
Table 41: Infant formula, Italy, value by segment ('m), 2003-08 52
Table 42: Infant formula, Italy, value forecast by segment ('m), 2008-13 53
Table 43: Infant formula, Italy, value by segment ($m), 2003-08 55
Table 44: Infant formula, Italy, value forecast by segment ($m), 2008-13 55
Table 45: Infant formula, Italy, volume by segment (kg, million), 2003-08 57
Table 46: Infant formula, Italy, volume forecast by segment (kg, million), 2008-13 58
Table 47: Infant formula, Italy, brand share by value (%), 2007-08 60
Table 48: Infant formula, Italy, value by brand ('m), 2007-08 60
Table 49: Infant formula, Italy, company share by value (%), 2007-08 62
Table 50: Infant formula, Italy, value by company ('m), 2007-08 62
Table 51: Infant formula, Italy, distribution channels by value (%), 2007-08 63
Table 52: Infant formula, Italy, value by distribution channel ('m), 2007-08 63
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Table 53: Infant formula, Italy, expenditure per capita ('), 2003-08 65
Table 54: Infant formula, Italy, forecast expenditure per capita ('), 2008-13 65
Table 55: Infant formula, Italy, expenditure per capita ($), 2003-08 66
Table 56: Infant formula, Italy, forecast expenditure per capita ($), 2008-13 66
Table 57: Infant formula, Italy, consumption per capita (kg), 2003-08 67
Table 58: Infant formula, Italy, forecast consumption per capita (kg), 2008-13 67
Table 59: Global baby drinks market value, 2008 68
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 71
Table 61: Global baby drinks market volume, 2008 72
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 75
Table 63: Leading players, top five countries 76
Table 64: Analysis of Italy's political landscape 78
Table 65: Analysis of Italy's economy 81
Table 66: Analysis of Italy's social system 85
Table 67: Analysis of Italy's technology landscape 88
Table 68: Hourly labor cost in EU countries (in euros) 89
Table 69: Patents received from USPTO 91
Table 70: Analysis of Italy's legal landscape 92
Table 71: Analysis of Italy's environmental landscape 95
Table 72: Italy baby drinks new product launches reports, by company, 2009 98
Table 73: Italy baby drinks new product launches SKUs, by company, 2009 98
Table 74: Italy baby drinks new product launches (reports), by flavor and fragrances, 2009 99
Table 75: Italy baby drinks new product launches (reports), by ingredients, 2009 99
Table 76: Italy baby drinks new product launches (reports), by package tags or claims, 2009 100
Table 77: Italy baby drinks new product launches - (2009) 100
Table 78: Italy population, by age group, 2003-08 (millions) 101
Table 79: Italy population forecast, by age group, 2008-13 (millions) 102
Table 80: Italy population, by gender, 2003-08 (millions) 102
Table 81: Italy population forecast, by gender, 2008-13 (millions) 103
Table 82: Italy nominal GDP, 2003-08 ('bn, nominal prices) 103
Table 83: Italy nominal GDP forecast, 2008-13 ('bn, nominal prices) 103
Table 84: Italy real GDP, 2003-08 ('bn, 2000 prices) 104
Table 85: Italy real GDP forecast, 2008-13 ('bn, 2000 prices) 104
Table 86: Italy real GDP, 2003-08 ($bn, 2000 prices) 104
Table 87: Italy real GDP forecast, 2008-13 ($bn, 2000 prices) 105
Table 88: Italy consumer price index, 2003-08 (2000=100) 105
Table 89: Italy consumer price index, 2008-13 (2000=100) 105
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