IntroductionThis databook provides key data and information on the baby drinks market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on two categories: infant formula and baby juice*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data*Category level company and brand share as well as distribution share information for 2007 and 2008*Review of the top two companies within the baby drinks market, including company overview, key facts and business descriptionHighlightsThe market for baby drinks in Finland decreased at a compound annual growth rate of 0.01% between 2003 and 2008.The infant formula category led the baby drinks market in Finland, accounting for a share of 91.2%.Leading players in Finnish baby drinks market include Valio Group, Nestle S.A. and Groupe Danone.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the baby drinks market in Finland*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Baby Drinks in Finland to 2013
Published on February 2010
Report Summary
Introduction
This databook provides key data and information on the baby drinks market in Finland. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on two categories: infant formula and baby juice
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the baby drinks market, including company overview, key facts and business description
Highlights
The market for baby drinks in Finland decreased at a compound annual growth rate of 0.01% between 2003 and 2008.
The infant formula category led the baby drinks market in Finland, accounting for a share of 91.2%.
Leading players in Finnish baby drinks market include Valio Group, Nestle S.A. and Groupe Danone.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the baby drinks market in Finland
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about' 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Euro), 2003-08 17
Value analysis (Euro), 2008-13 18
Value analysis (US dollars), 2003-08 19
Value analysis (US dollars), 2008-13 19
Volume analysis, 2003-08 21
Volume analysis, 2008-13 22
Company and brand share analysis 24
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 33
Valio Group 33
Nestlé SA 35
Chapter 5 Category Analysis: Baby juice 38
Value analysis (Euro), 2003-08 38
Value analysis (Euro), 2008-13 39
Value analysis (US dollars), 2003-08 40
Value analysis (US dollars), 2008-13 40
Volume analysis, 2003-08 42
Volume analysis, 2008-13 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Infant formula 53
Value analysis (Euro), 2003-08 53
Value analysis (Euro), 2008-13 54
Value analysis (US dollars), 2003-08 56
Value analysis (US dollars), 2008-13 56
Volume analysis, 2003-08 58
Volume analysis, 2008-13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Country Comparison 69
Value 69
Volume 73
Market share 77
Chapter 8 PESTLE analysis 78
Summary 78
Political analysis 80
Economic analysis 83
Social analysis 86
Technological analysis 89
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Legal analysis 93
Environmental analysis 96
Chapter 9 Macroeconomic Profile 100
Macroeconomic indicators 100
Chapter 10 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 11 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110
LIST OF FIGURES
Figure 1: Baby drinks, Finland, value by category ('m), 2003-13 18
Figure 2: Baby drinks, Finland, category growth comparison, by value, 2003-13 20
Figure 3: Baby drinks, Finland, volume by category (kg/liters, million), 2003-13 23
Figure 4: Baby drinks, Finland, category growth comparison, by volume, 2003-13 23
Figure 5: Baby drinks, Finland, company share by value (%), 2007-08 26
Figure 6: Baby drinks, Finland, distribution channels by value (%), 2007-08 29
Figure 7: Baby juice, Finland, value by segment ('m), 2003-13 39
Figure 8: Baby juice, Finland, category growth comparison, by value, 2003-13 41
Figure 9: Baby juice, Finland, volume by segment (liters, million), 2003-13 44
Figure 10: Baby juice, Finland, category growth comparison, by volume, 2003-13 44
Figure 11: Baby juice, Finland, company share by value (%), 2007-08 46
Figure 12: Baby juice, Finland, distribution channels by value (%), 2007-08 49
Figure 13: Infant formula, Finland, value by segment ('m), 2003-13 55
Figure 14: Infant formula, Finland, category growth comparison, by value, 2003-13 57
Figure 15: Infant formula, Finland, volume by segment (kg, million), 2003-13 60
Figure 16: Infant formula, Finland, category growth comparison, by volume, 2003-13 60
Figure 17: Infant formula, Finland, company share by value (%), 2007-08 62
Figure 18: Infant formula, Finland, distribution channels by value (%), 2007-08 65
Figure 19: Global baby drinks market split (value terms, 2008), top five countries 70
Figure 20: Global baby drinks market value, 2003'08, top five countries 72
Figure 21: Global baby drinks market split (volume terms, 2008), top five countries 74
Figure 22: Global baby drinks market volume, 2003'08, top five countries 76
Figure 23: Annual data review process 106
LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, Finland, value by category ('m), 2003-08 17
Table 4: Baby drinks, Finland, value forecast by category ('m), 2008-13 18
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Table 5: Baby drinks, Finland, value by category ($m), 2003-08 19
Table 6: Baby drinks, Finland, value forecast by category ($m), 2008-13 19
Table 7: Baby drinks, Finland, volume by category (kg/liters, million), 2003-08 21
Table 8: Baby drinks, Finland, volume forecast by category (kg/liters, million), 2008-13 22
Table 9: Baby drinks, Finland, brand share by value (%), 2007-08 24
Table 10: Baby drinks, Finland, value by brand ('m), 2007-08 25
Table 11: Baby drinks, Finland, company share by value (%), 2007-08 27
Table 12: Baby drinks, Finland, value by company ('m), 2007-08 27
Table 13: Baby drinks, Finland, distribution channels by value (%), 2007-08 28
Table 14: Baby drinks, Finland, value by distribution channel ('m), 2007-08 28
Table 15: Baby drinks, Finland, expenditure per capita ('), 2003-08 30
Table 16: Baby drinks, Finland, forecast expenditure per capita ('), 2008-13 30
Table 17: Baby drinks, Finland, expenditure per capita ($), 2003-08 31
Table 18: Baby drinks, Finland, forecast expenditure per capita ($), 2008-13 31
Table 19: Baby drinks, Finland, consumption per capita (kg/liters), 2003-08 32
Table 20: Baby drinks, Finland, forecast consumption per capita (kg/liters), 2008-13 32
Table 21: Valio Group key facts 33
Table 22: Nestlé SA key facts 35
Table 23: Baby juice, Finland, value by segment ('m), 2003-08 38
Table 24: Baby juice, Finland, value forecast by segment ('m), 2008-13 39
Table 25: Baby juice, Finland, value by segment ($m), 2003-08 40
Table 26: Baby juice, Finland, value forecast by segment ($m), 2008-13 40
Table 27: Baby juice, Finland, volume by segment (liters, million), 2003-08 42
Table 28: Baby juice, Finland, volume forecast by segment (liters, million), 2008-13 43
Table 29: Baby juice, Finland, brand share by value (%), 2007-08 45
Table 30: Baby juice, Finland, value by brand ('m), 2007-08 45
Table 31: Baby juice, Finland, company share by value (%), 2007-08 47
Table 32: Baby juice, Finland, value by company ('m), 2007-08 47
Table 33: Baby juice, Finland, distribution channels by value (%), 2007-08 48
Table 34: Baby juice, Finland, value by distribution channel ('m), 2007-08 48
Table 35: Baby juice, Finland, expenditure per capita ('), 2003-08 50
Table 36: Baby juice, Finland, forecast expenditure per capita ('), 2008-13 50
Table 37: Baby juice, Finland, expenditure per capita ($), 2003-08 51
Table 38: Baby juice, Finland, forecast expenditure per capita ($), 2008-13 51
Table 39: Baby juice, Finland, consumption per capita (liters), 2003-08 52
Table 40: Baby juice, Finland, forecast consumption per capita (liters), 2008-13 52
Table 41: Infant formula, Finland, value by segment ('m), 2003-08 53
Table 42: Infant formula, Finland, value forecast by segment ('m), 2008-13 54
Table 43: Infant formula, Finland, value by segment ($m), 2003-08 56
Table 44: Infant formula, Finland, value forecast by segment ($m), 2008-13 56
Table 45: Infant formula, Finland, volume by segment (kg, million), 2003-08 58
Table 46: Infant formula, Finland, volume forecast by segment (kg, million), 2008-13 59
Table 47: Infant formula, Finland, brand share by value (%), 2007-08 61
Table 48: Infant formula, Finland, value by brand ('m), 2007-08 61
Table 49: Infant formula, Finland, company share by value (%), 2007-08 63
Table 50: Infant formula, Finland, value by company ('m), 2007-08 63
Table 51: Infant formula, Finland, distribution channels by value (%), 2007-08 64
Table 52: Infant formula, Finland, value by distribution channel ('m), 2007-08 64
Table 53: Infant formula, Finland, expenditure per capita ('), 2003-08 66
Table 54: Infant formula, Finland, forecast expenditure per capita ('), 2008-13 66
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Table 55: Infant formula, Finland, expenditure per capita ($), 2003-08 67
Table 56: Infant formula, Finland, forecast expenditure per capita ($), 2008-13 67
Table 57: Infant formula, Finland, consumption per capita (kg), 2003-08 68
Table 58: Infant formula, Finland, forecast consumption per capita (kg), 2008-13 68
Table 59: Global baby drinks market value, 2008 69
Table 60: Global baby drinks market split (value terms ($m), 2008), top five countries 72
Table 61: Global baby drinks market volume, 2008 73
Table 62: Global baby drinks market split (volume terms, 2008), top five countries 76
Table 63: Leading players, top five countries 77
Table 64: Analysis of Finland's political landscape 80
Table 65: Analysis of Finland's economy 83
Table 66: Analysis of Finland's social system 86
Table 67: Analysis of Finland's technology landscape 89
Table 68: Hourly labor cost in EU countries 91
Table 69: Patents received from USPTO 92
Table 70: Analysis of Finland's legal landscape 93
Table 71: Analysis of Finland's environmental landscape 96
Table 72: Finland population, by age group, 2003-08 (millions) 100
Table 73: Finland population forecast, by age group, 2008-13 (millions) 101
Table 74: Finland population, by gender, 2003-08 (millions) 101
Table 75: Finland population forecast, by gender, 2008-13 (millions) 102
Table 76: Finland nominal GDP, 2003-08 ('bn, nominal prices) 102
Table 77: Finland nominal GDP forecast, 2008-13 ('bn, nominal prices) 102
Table 78: Finland real GDP, 2003-08 ('bn, 2000 prices) 103
Table 79: Finland real GDP forecast, 2008-13 ('bn, 2000 prices) 103
Table 80: Finland real GDP, 2003-08 ($bn, 2000 prices) 103
Table 81: Finland real GDP forecast, 2008-13 ($bn, 2000 prices) 104
Table 82: Finland consumer price index, 2003-08 (2000=100) 104
Table 83: Finland consumer price index, 2008-13 (2000=100) 104
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