ACTION, PACKED. Get the facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues impacting the market. It covers regional markets, packaging, distribution, advertising and demographics. New for 2013: Now offers quarterly growth data.

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2013 Energy Drinks in the U.S.
Published on November 2013
Report Summary
ACTION, PACKED.
Get the facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make
inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues impacting
the market. It covers regional markets, packaging, distribution, advertising and demographics. New for 2013: Now offers quarterly
growth data.
Table of Content
1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market
' Overview
' Volume and Dollars
' Per Capita Consumption
' Growth
' Quarterly Growth Trends
' Seasonality
' Recent Issues
Exhibits
' U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 ' 2017
' U.S. Energy Drink Market Per Capita Consumption 1997 ' 2013
' U.S. Energy Drink Market Compound Annual Growth 2002 ' 2012
' U.S. Energy Drink Market Volume and Growth by Quarter 2012 ' 2013
' U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 ' 2012
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets
' Overview
' The West
' The South
' The Midwest
' The Northeast
Leading Energy Drink Cities
Exhibits
' The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2007 ' 2012
' The Regional Energy Drink Markets Case Volume Share in Measured Channels 2007 ' 2012
' The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2008 ' 2012
' Leading Energy Drink Cities by Volume in Measured Channels 2007 ' 2012
' Leading Energy Drink Cities by Volume Share in Measured Channels 2007 ' 2012
2013 Energy Drinks in the U.S. (From Slideshare)
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' Leading Energy Drink Cities by Volume Growth in Measured Channels 2008 ' 2012
' Leading Energy Drink Cities by Dollar Sales in Measured Channels 2007 ' 2012
' Leading Energy Drink Cities by Dollar Share in Measured Channels 2007 ' 2012
' Leading Energy Drink Cities by Dollar Growth in Measured Channels 2008 ' 2012
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks
Exhibits
' U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 ' 2012
' U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 ' 2012
' U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 ' 2012
' U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 ' 2012
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels
' Overview
' Convenience and Gas Stores
' Supermarkets
' Foodservice
' Mass Merchandisers
' Drug Stores
' Others
Exhibits
' U.S. Energy Drink Market Volume by Distribution Channel 2007 ' 2012
' U.S. Energy Drink Market Share of Volume by Distribution Channel 2007 ' 2012
' U.S. Energy Drink Market Change in Volume by Distribution Channel 2008 ' 2012
5. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits
' Energy Drink Packaging Volume by Size 1997 ' 2012
' Energy Drink Packaging Share of Volume by Size 1997 ' 2012
' Energy Drink Packaging Change in Volume by Size 1998 ' 2012
' Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 ' 2012
' Energy Drink Packaging Share of Wholesale Dollars by Size 1997 ' 2012
' Energy Drink Packaging Change in Wholesale Dollars by Size 1998 ' 2012
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Monster Beverage Corporation
Rockstar, Inc.
PepsiCo, Inc.
Coca-Cola Company
National Beverage Corporation
Ferolito, Vultaggio & Sons
Dr Pepper Snapple Group
Monarch Beverage Company
2013 Energy Drinks in the U.S. (From Slideshare)
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Crunk!!! Energy Drink
Energy Drink Retail Price Per Case
Exhibits
' Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2007 ' 2012
' Leading Energy Drink Brands Share of Wholesale Dollar Sales 2007 ' 2012
' Leading Energy Drink Brands Change in Wholesale Dollar Sales 2008 ' 2012
' Leading Energy Drink Brands Volume 2007 ' 2012
' Leading Energy Drink Brands Share of Volume 2007 ' 2012
' Leading Energy Drink Brands Change in Volume 2008 ' 2012
' U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2009 ' 2012
' U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2009 ' 2012
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
Energy Shots
Healthy Energy
Exhibits
' U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 ' 2017
' Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2007 ' 2012
' Leading Energy Shot Brands Share of Wholesale Dollar Sales 2007 ' 2012
' Leading Energy Shot Brands Change in Wholesale Dollar Sales 2008 ' 2012
8. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures
' Overview
' Expenditures by Medium
Exhibits
' Leading Energy Drink Brands Advertising Expenditures 2007 ' 2012
' Leading Energy Drink Brands Share of Advertising Expenditures 2007 ' 2012
' Leading Energy Drink Brands Change in Advertising Expenditures 2008 ' 2012
' Energy Drink Advertising Expenditures by Media 2007 ' 2012
' Energy Drink Share of Advertising Expenditures by Media 2007 ' 2012
' Energy Drink Change in Advertising Expenditures by Media 2008 ' 2012
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
' Overview
' Comparative Demographics of Energy Drink Brands
Exhibits
' Demographics of the Energy Drink Consumer 2012
' Demographics of the Red Bull Consumer 2012
' Demographics of the Monster Consumer 2012
' Demographics of the Rockstar Consumer 2012
' Demographics of the Full Throttle Consumer 2012
10. THE PROJECTED U.S. ENERGY DRINK MARKET
The Projected U.S. Energy Drink Market
Exhibits
' Projected Energy Drink Market Wholesale Dollar Sales and Volume 2012 ' 2017
2013 Energy Drinks in the U.S. (From Slideshare)
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' Projected Energy Drink Market Wholesale Dollar Sales and Volume Growth 2012 ' 2017
' Projected Energy Drink Market Per Capita Consumption 1997 ' 2017
' Projected Energy Drink Market Wholesale Dollars and Volume by Can Size 2012 ' 2017
' Projected Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2012 ' 2017
' Projected Energy Drink Market Growth of Wholesale Dollars and Volume by Can Size 2012 ' 2017
11. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies
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