Are you still thinking that Facebook is the best option for your B2B sales? Wondering how much traffic does LinkedIn convert into leads? Want to know more about the top 3 most effective content types for B2B?
We’ve scoured the web to put together the definitive list of statistics illustrating how important social selling has become. All presented with an eye towards helping direct your efforts, so you can enjoy the most benefits.
https://reply.io/83-social-selling-stats
4. 83 Social Selling Statistics You Need to Know
98% of sales reps with more than 5,000 LinkedIn connections
meet or surpass their quota, according to Sales Benchmark
Index.
78% of salespeople using social media perform better than
their peers.
IBM increased their sales by 400% thanks to their inbound
social selling programme.
5. 83 Social Selling Statistics You Need to Know
77% of B2B purchasers said that they would not even speak
to a salesperson until they had done their own research.
55% of all buyers do their research by using social networks.
Over 70% of B2B purchase decision makers use social media
to help them decide.
7. 83 Social Selling Statistics You Need to Know
81% of buyers are more likely to engage with a strong,
professional brand.
90% of decision makers never answer a cold call, but 75% of
B2B buyers use social media to make purchasing decisions.
10. 83 Social Selling Statistics You Need to Know
86% of IT buyers now use social media to make technology
decisions.
48% use Facebook for ‘general education’.
29% also refer to Facebook as they make ‘final decisions’.
16% use LinkedIn in the evaluation/implementation stage.