How to get a job in advertising
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David BellFolgen
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How to get a job in advertising
29. Jun 2016•0 gefällt mir•1,021 Aufrufe
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How to get a job in the creative department What you will learn from this presentation is how to be better prepared for getting your first job in a creative department. Written from my personal point of view having interviewed many, many young creatives over the years. And from what I’ve learnt talking to creative hopefuls while lecturing at The Creative School. I hope that you find this advice helpful. Good luck. Ps. And please share if you have learnt something from this presentation.
David BellFolgen
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How to get a job in advertising
- GETTINGINTOTHE CREATIVEDEPARTMENT DAVID BELL
- 1. THE INTERVIEW FIRST IMPRESSIONS
- 1. YOU’VE FINALLY GOT AN INTERVEIW. LEAVE A LASTING IMPRESSION. FIRST IMPRESSIONS Begin your book with a great idea. Then end with an even better one.
- 2. WHAT FORMAT SHOULD MY BOOK BE? THE PRESENTATION
- 2. SITE, eMAIL A PDF, LAPTOP OR iPAD? TRY THE PERSONAL TOUCH OF YOUR BOOK. THE PRESENTATION Think carefully about how you present your book. You are selling your work, your talents and yourself.
- 3. HOW BIG SHOULD MY BOOK BE? EDIT
- EDIT 3. BE BRUTAL & EDIT YOUR BOOK Three great ideas, always beats thirty three average ones.
- 4. WHAT TYPE OF WORK SHOULD I SHOW? VARIETY
- 4. MIX IT UP VARIETY Show a broad range of creative work across multiple channels, products and brands.
- 5. HOW FINISHED SHOULD MY IDEAS BE? SHOW YOUR CRAFT
- 5. BE JOB READY SHOW YOUR CRAFT Rough visuals ‘scamps or pencils’ are fine, but have at least one fully written or art directed campaign.
- 6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK? BUILD ON YOUR BEST Peggy’s presenta-on h0ps://www.youtube.com/watch?v=LYxl-‐DJ9CEs
- 6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS BUILD ON YOUR BEST Turn a good idea, into a great campaign.
- BE FLEXIBLE 7. HOW CAN I STAND OUT?
- 7. BE ORIGINAL AND FRESH BE FLEXIBLE There are many different types of agency. Adapt your book for each individual agency.
- 8. SHOULD I TALK ABOUT MY BLOG? CREATIVITY
- 8. SHOW YOUR DEPTH CREATIVITY Talk about your creative pursuits outside of advertising.
- 9. DIFFERENT PEOPLE LIKE DIFFERENT WORK? LISTEN
- 9. TAKE ADVICE LISTEN Listen carefully to all the feedback and act on the advice that feels right for you.
- 10. I’M TOO NERVIOUS CDs ARE VERY BUSY PEOPLE Don in ac-on. h0ps://www.youtube.com/watch?v=mbr3bkny0OQ
- 10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT CDs ARE VERY BUSY PEOPLE Be prepared, be enthusiastic, be positive and be yourself. Don’t be a pest, but do follow-up.
- GOOD LUCK DAVID BELL – ECD MERCERBELL
- WHAT YOU SHOULD READ GETTING A JOB CREATIVITY CRAFT THE ART DIRECTION BOOK You will find most of these books here. h0ps://www.amazon.com/s/ref=nb_sb_noss?url=search-‐alias%3Dstripbooks&field-‐keywords=crea-ve+adver-sing +&rh=n%3A283155%2Ck%3Acrea-ve+adver-sing+
- www.slideshare.net/Reosurfer MORE PRESENTATIONS BY DAVID BELL
- PART OF THE SAATCHI & SAATCHI GROUP Visit MercerBell to discover more about customer delight.