The seminar as held by Anne Aaby and Trine Knudsen Dabbadie at the 23rd Comvort annual meeting in Hamburg, October 2012.

1. Social Media
New platforms
New tools
New opportunities

2. Trine Dabbadie
Key Account Manager
Anne Aaby
Project Manager

3. Social Media has Changed the World…
Mapping the landscape of Social
Media is such a headache

5. • Twitter 100 million
• Facebook 1 bn
• 6 % of online • 1 of 5 min Online is on
time on SoMe Social Media
• Twitter • Reach 82 % of the
launch worlds online population
in SoMe
2006 March 2007 October 2011

6. How does this affect
communicators?

7. «This absolutely doesn’t work!»

8. 46 % of the professionals feel that their biggest challenge is
coping with the digital evolution and the social web.

13. HANDS UP!
Foto: Privat

14. “I’ve never done this before …
- So I’m totally sure I can do it!”
Pippi Longstocking

15. Sharing = caring

16. • Google+
• Pinterest
• Instagram
• Blogg (because people tend to forget the
need for one)
• Ifttt.com

17. Instagram
• Social sharing platform for photos, only
available for sharing of mobile pics.
• Integrated with Facebook, which enables
viral spread of images
• Filters in the photo functionality makes your
images (almost no matter how bad) "iconic«
• A great way of capturing moments, details
and create location identity.
• You follow relevant users and you can
reward images which portray a relevant
area/location/action/etc.
• Hashtaging and the possibility to call on
other Instagram-users makes this platform
very suitable for activating potential clients
• Easy photo competitions for brands.
• An example: http://statigr.am/visitnorway

18. • Upload Power Point Presentations.
• The content is transcribed and indexed by Google.
• Slideshare is regarded as valuable content, which is
ranked very well in Googkle searches.
• Presentations can be embedded on websites and
blogs, and has a seamless design
• It requires fewer resources to create a presentation
than a youtube-video. Each and every key person in the
business can be a content provider and distributor, without
the need for external aid (except for design)
• Slideshare provides great statistics which shows how
the content is spread
• You can link to blogs, events, sites and so on in the
presentation. This can hence drive traffic to action points
Incorporating tags at upload increases relevant hits.

19. • An old fashioned pin-board gone digital - a
visual version of Twitter.
• Pinterest can be a great marketing tool for
businesses selling products, is well known,
but it is not limited to this. -proven to drive
more traffic than Facebook leading puntes
to your web site and converting visits to
points of action.
• Pins from consumers has 50% more virality
- Repinning is key
• We categorize users in Mavens, Connector
sor a Showcasers, and can derive that the
Maven is the most successfull of them all.
Example: http://pinterest.com/flySAS/

20. • A blog is not a website. Your website is your official listing with practical
information, where as the blog is opinion led.
• Your Blog has a social format, which requires a networking-focused strategy.
But, contrary to most other social networks, YOU HAVE FULL CONTROL
over your content,
• Treat your blog as a hub for content to be spread in other channels. Many
Social Media has a confusing chronology. On your blog, you have full
chonology, and with the use of social plugins, you can involve your users
directly and ensure full digital presence though one channel.
• Wordpress correlates well with Googles algorithms, and presents well in
searches.
• There are many blogg formats, but WordPress represents 18% of all the
pages on the web, .
· Open source plattform
Example - blog post from our colleague Maria - employer
Branding. Blogpost - twitter - facebook - G+ - Editorial in
Hegnar - Twice - New clients
Bloggpost: http://blogg.renomme.no/2012/09/hva-er-employer-branding-og-hvorfor-skal-jeg-bry-meg/
Facebook waal: http://on.fb.me/TccLpG
Google + https://plus.google.com/u/0/115360361439740523037/posts/Ttn6mYcHe5q

25. 17% uplift in CTR across all their AdWords campaigns.
Since they started using social extensions, which links Cadbury’s Google+ page to
its AdWords campaigns, they have achieved a
Now when you search for “Cadbury” and see the relevant ad, recommendations
from your friends are displayed directly with it, making the ad much more
relevant to you.
Take away: social search will be an important skill to master.
http://thinkwithgoogle.blogspot.no/2012/05/how-google-has-helped-cadbury-connect.html

26. Cadbury used circles to
segment their customers
according to chocolate
flavor.
Take away: you can be creative in using these new tool. Creatives
need in your staff needs to learn how they work.

27. Cadbury used hangouts to interact in real time
with Olympic athletes and chocolate experts,
and to participate in creating the chocolate
replica Google+ page. By promoting their
hangouts, Cadbury grew their Google+
follower base by 150,000 people.
Take away: Content is silver, context is gold

28. Ifttt.com

29. Thanx 4 Liznin!
TrineKnudsenDabbadie.LinkedIn.Facebo
ok.Twitter.Instagram.Google+.SocialCast
.Skype.Viber.Path.WhatsApp.8tracks.Yo
uTube.Vivino
AnneAaby.LinkedIn.Facebook.YouTub
e.Twitter.Instagram.Pinterest.Path.
Google+.Skype.Viber.WhatsApp.P
ath.Untappd.t.SocialCast.Slideshar
e.Amen.Quora.MeetUp.About.me.
Delicious.
And if you're nice, we might consider e-mail or phone :-)