This document discusses content marketing and how it differs from traditional advertising. Content marketing involves creating and distributing valuable content to attract a clearly defined audience with the goal of driving customer action. Some key advantages of content marketing compared to traditional advertising are that it provides value to customers instead of just promotions, helps educate customers until they are ready to purchase, attracts customers for free, gets shared by customers, provides SEO benefits, increases website traffic, and is highly targeted to the intended audience. The document also provides tips on how to build an effective content marketing plan, such as defining goals and audiences, creating content personas, and producing different types of content on a regular basis.

1. Content Marketing
Brought
to
you
by:
Liz
Bowling
&
Brooke
Rose
The
Abbi
Agency

2. What is Content Marketing?
Content marketing is the strategic marketing
approach of creating and distributing
valuable, relevant and consistent content to
attract and acquire a clearly defined audience –
with the objective of driving profitable customer
action.

3. What is Content Marketing?

4. The Advantages of Content Marketing over
Traditional Advertising

5. Advantages
1. Content marketing provides
something of value to customers
whereas traditional ads do not

6. Advantages
How
to
video
from
Mark

7. Advantages
2. Content marketing educates
customers to the point that they’re
ready to purchase your product

8. Advantages

9. Advantages
3. Content marketing attracts
customers for free

10. Advantages

11. Advantages
4. Content marketing creates content
that gets shared

12. Advantages
Results:
• Total
Shares:
2,300
• Total
Comments:
31

13. Advantages
Total
Shares:
361

14. Advantages
5. Content marketing provides
SEO benefit.

15. Advantages

16. Advantages
6. Content marketing increases traffic.

17. Advantages

18. Advantages
7. Content marketing is highly targeted.

19. Advantages

20. Advantages

21. How to build a killer content marketing plan

22. Four Questions
1. What is your goal?
2. Who are you targeting?
3. What is your story?
4. What is your content?

23. Building a Marketing Plan
Know Your Audience: Create Personas

24. Building a Marketing Plan

25. Building a Marketing Plan
What Content Should I Produce?

26. Blog Posts / Expert Positioning

27. Social Media / Gifs / Memes

28. eBooks

29. Infographics

30. Videos
Views:
12,368
Impressions:
21,202
Views:
6,267
Impressions:
10,792

31. Branded Channels

32. Tell Your Story

33. It’s a marathon, not a sprint
• Keep creating great content
• Entertain people, inform people, educate people… make them love
& share your content
• Keep posting regularly and consistently
• Keep connecting to people in your target group
• Keep promoting your content wherever you can
• Keep networking with other authors, entrepreneurs and influences
• Keep measuring, learning and improving your efforts

34. Thank You!