Marketing Training Document Intl

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page # 2

Proposal Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3

Introduction EAI – Process For Building Great Brands

Ennis Associates, Inc. Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],5

EAI Values ,[object Object],[object Object],[object Object],[object Object],6

EAI – 4 Prime Directives of a Brand Marketer ,[object Object],[object Object],[object Object],[object Object],7

EAI – 10 Steps To Building Great Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8

EAI Process For Building Great Brands ,[object Object],9

EAI – Market Strategy & Planning Framework Consumer Penetration & Consumption Trends Strategic SWOT Annual Activity Calendar Evaluation of Key Market Measures Sales & Marketing Coordinated Execution Formal Reviews Financial Health Brand Strategic Framework Short-Term Brand Growth Drivers Strategic SWOT Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Target Consumer Understanding Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Consumer & Shopper Insights Target Consumer Understanding Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Consumer & Shopper Insights Target Consumer Understanding Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Short-Term Brand Growth Drivers Strategic SWOT Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Target Consumer Understanding Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Consumer & Shopper Insights Target Consumer Understanding Consumer Segments Served Short-Term Brand Growth Drivers Strategic SWOT Consumer & Shopper Insights Target Consumer Understanding Consumer Segments Served Consumer & Shopper Insights Target Consumer Understanding Strategic SWOT Consumer Segments Served Consumer & Shopper Insights Target Consumer Understanding Short-Term Brand Growth Drivers Strategic SWOT Consumer Segments Served Consumer & Shopper Insights Target Consumer Understanding Short-Term Brand Growth Drivers Strategic SWOT Consumer Segments Served Consumer & Shopper Insights Target Consumer Understanding Financial Health 10 Feedback and Improvement Consumer Plan Vision Statement Strategic Imperatives Long Term Brand Growth Drivers Consumer Strategic Platform Brand Equity Statement Business Objective Marketing Objectives Marketing Strategies Annual Objectives & Strategies Integrated Marketing Mix Elements: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrated Consumer Executional Plan Growth Drivers Category Sales & Share Trends Key Competitors Category Situation Analysis Trade Channel Trends Segment Sales & Share Trends Implementation Brand Situation Analysis Business Objective Marketing Objectives Marketing Strategies Annual Objectives & Strategies

EAI Competitive Advantage – Client Feedback ,[object Object],[object Object],[object Object],[object Object],11

Project Leader / Senior Facilitator: Tim Ennis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12

Marketing Workshops Overview Learning Objectives & Key Topics / Activities

Workshops Offered By Ennis Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14

Marketing Excellence Fundamentals Overview & Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15

Brand Equity Management & Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16

Market Strategy & Planning Annual Business Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17

Creative Strategy & Execution “Breakthrough Communication” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],18

Promotion Development Integrated Promotion Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],19

Consumer Understanding Market Research & Consumer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20

Innovation New Product (NPD) Ideation & Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21

Sample Curriculum Marketing Excellence Fundamentals Overview & Understanding

Marketing Excellence Fundamentals - Sample Curriculum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23

Marketing Excellence Fundamentals - Sample Curriculum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24

Customization Approach Seamless Integration With Company Philosophies

Key Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],26

4 Phase Customization Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27

Phase 1: Data Gathering, Analysis & Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28

Phase 2: Create Customized Development Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],29

Phase 3: Delivery of Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],30

Phase 4: Training Evaluation & Updating ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],31

Past Ennis Associates Training Clients

Past Ennis Associates Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],33

International Training Workshops Integrating Global Best Practices With Local Country Needs

Extensive International Experience ,[object Object],[object Object],[object Object],[object Object],35

Extensive International Experience ,[object Object],England France Germany Guatemala Hong Kong Indonesia Italy Jamaica Japan Malaysia Mexico New Zeeland Philippines Singapore 36 Argentina Australia Bahrain Canada Chile China Ecuador South Africa Spain Sri Lanka Taiwan Thailand United Arab Emirates Venezuela Vietnam

Ennis Associates Contact Information

To Contact Ennis Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],38

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