Business strategy for the industry of Luxury Home and Living Products. How you will start your strategy and manage KRA & KPI

1. Luxury Home and Living Products

2. About Company
DREAM CARE Story is nothing less of a ‘Dream’ that is being taken
‘Care’ with hard work and dedication to establish the brand as a prominent
name in the industry.
The seed of this memorable journey were sown about two decades back
when our Founder Mr D. P. Ginoriya arrived in the Capital city with his
family. After stints with textile organizations for few years he envisaged
the potential of the industry that was unharnessed.
The journey that started with the aim to revolutionize the industry over the course
attained various firsts and continues to do so. The excursion that started from a
small room and with a team of 2 people has transcended into ‘Dream Care
Parivaar’ with hundreds of members and expanded to three units in NCR.
Innovation And Continuous Improvement
Something new that blends creativity with execution. And since inception we are
following the philosophy of innovation in each area of working be it product,
technology, training, marketing, and so on. Thus, innovation and continuous
improvement constitutes one of our core values which make the organizational
code.

3. Overview
Project Operation Research/Analysis
Target Market Budget
Key performance
indicator

4. Media Buying Strategy
Project
Operation
Clear Objectives
Strategic Planning
Research Competitors
Budget Management
Project Management
Digital marketing KRA & KPI
Target Market
We will decide Key Responsibility with team
strength, core potential, talent, technique and
frequency
 Business Audit Goal(Mission & Vision)

5. Media Buying Strategy
Project
Operation
Conversation ratio
Performance Graph
Track customers activities
Visitors & New customer
Analysis potential clients
Digital marketing KPI(Performance
Indicator)
Business Performance graph
Work flow and its performance will be traced
 Measurable MIS Graph Analytic data dealing
(dealing with database)

6. Media Buying Strategy
Research/Analysis
• Marketing Strategy
– 360 degree plane, Set budget accordingly, Plan excite
Competitor according.
• Marketing Plan
– Organic (SEO, SMO, SEM)
– PAID marketing, Google ads, Email marketing.
– Influencer marketing on Instagram, Youtube
LEAD FOR MARKETING & SALES
Every business takes its own time for performing,
campaign maturing and set brand among the
competitors

7. Media Buying Strategy
Execute Project
Project Execute
Initiation
Planning &
Design
Monitoring &
Controlling
Project QC
Project Budget
& Cost
The Project Management Methodology

8. Business Model Flowchart
Traditional
Marketing
Digital Marketing Online Sale
Website
Affiliate
Social Site
Influncer
Marketplace E-Commerce
Amazon
Flipkart
Own Site
Channel Partner

9. Project
Execute
Monitoring &
Controlling
Closing/
Continue
Media Buying Strategy
Research/Analysis
The Project Management Change Request
Initiatio
n
Planning &
Design
Delivery &
Reporting
Change Requests

10. Sponsorship Marketing:-
•Cultural events
Early or half yearly Cultural Event with clear vision, campaign name
must be attractive.
We can invite legendry person who was awarded awards.
•Music festivals
Music Concert with small competition where we can offer our
products as a gift while program in process.
•Fashion or Modeling Campaign.
Here we can create our fashioned campaign for marketing purposes this is the way
where we can show the branding of our product, we will move head trust factor.

11. Media Buying Strategy
Target Market Our Targeted Market :
India
Delhi
Mumbai
Bangalore
Chennai , Kolkata
All India

12. Media Buying Strategy
Social Media Optimization
•Post frequency 2-3
Face book
• Twice in a week 2 Creative Post
•50 Rating & Review
•48 Review & Rating for our website
•300-600 People Reach
•Group sharing
•Increase Likes & Follower

13. Media Buying Strategy
Social Media Optimization
•Post frequency 2-3
Instagram
• Twice in a week 3 Creative Post
•Average Like 100-150
•Increase Likes & Follower

14. Media Buying Strategy
In short, every business has a different persona, motive, goal and vision. I made this
strategy, As per our experience that has been doing for years. But when I will involve in to
this business then it would be a deep analysis, will ask some questions, some performance,
stability, innovation, brand values, clients, and about your objective.
Summary

15. Media Buying Strategy
Thanks and Regards
Rekha Kumari ( Digital marketor)
Mob: 7836946539,Whtapp-7979907168,7836946596