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Thuiswinkelupdate Sep09
- 1. verleidt & verdien Niki van Wijk VP E-commerce 29 september 2009
- 4. maximaliseren van de omzet t ransavia.com houdt ongeveer 2 euro over aan iedere passagier die het vervoert. ‘Iets minder dan een Big Mac kost’
- 5. “ ancillary revenue” = big business ticket prijs ticket prijs bagage stoel reservering (internet) check-in + verzekering auto hotel transfer “ unbundling” + eten & drinken goederen additionele producten aan boord verkopen ancillary revenue
- 7. Will Ryanair charge passengers to use the toilet? Lavatories will continue to remain free of charge on Ryanair. Threats to make the facilities a paid service onboard company aircraft was nothing more than another bombastic PR stunt, chief executive Michael O’Leary admitted to a tourism conference yesterday. Although I recently reported O’Leary had backed up earlier claims he was serious to install pay-toilets on Ryanair flights, he cited technical difficulties and EU regulations as insurmountable obstacles to the project. hoe ver ga je?
- 8. online stoelreservering = win/win gemak = g ewenst = te koop = o mzet = w in-win
- 9. integratie in boeking = conversie “ forced choice” = w etgeving = t ransparant = k lant vriendelijk
- 15. manage ROI = €€€ = €€ = € = €€€€
- 17. vragen? Niki van Wijk transavia.com [email_address]
Hinweis der Redaktion
- Is there a potential positive or negative impact from additional product offering? How many products should you offer?
- Two types of ancillary revenue: Products related to the seat/booking, usually fully managed by the airline itself: advanced seat reservation, internet check-in, additional luggage, special service requests in fact a disintegration of service items out of the base fare differs per airline: basic service <-> full service (all inclusive) Increasing “unbundling” Travel related products delivered by partners: insurance, car, hotel, other accommodation, transfers etc., based on a revenue share model Several types of partners: from brokers to suppliers Branded versus non-branded Different types of technology: linking/new window <-> xml integration
- When will consumers buy? When it is relevant! Relevant = the right product, at the right price and the right time with the right process Right product: does it match the needs of your customers? What are those needs? Right price: quality / price relation + transparency Right time: understand the customers purchasing process, what is the most effective moment to make the offer Right process: where do you send your customers, how seamless is the process?