2. About Kubik
Kubik designs and builds brand experiences in the form of exhibits,
events and environments.
From creation till dismantle using our innovative and operational skills
and experiences all over the world.
Exhibits: Stand construction at trade fairs, exhibitions and conferences
Events: Brand events, sponsor activation, hospitality & product launches
Environments: Museums, office and retail interiors
www.thinkubik.com
exhibits - events - environments
4. World Cup 98 Nike
Challenge
Some assignments challenge our engineering skills
as much as our creativity, and the 90,000 square foot
Nike World Cup 98 installation was one of those. The
most critical moment came during the installation of
one of the major features, the Big Board.
Highlights
Careful planning and research preceded the actual
installation of this massive structure, which weighed
over 125,000 pounds, spanned 60 feet in width and
rose 50 feet in height. On site, kubik’s site team
discovered that an erroneous specification had
been provided, and that while the site would easily
support the Big Board itself, it would not support the
planned installation equipment! All of our planning
including the equipment and methods were no
longer feasible. Unfazed, our site crew developed
an innovative, technically challenging solution that
allowed the installation to go ahead safely – and on
schedule.
Results
As always, the kubik team rose to the occasion
with clear thinking, resourcefulness and disciplined
implementation. No matter what the challenge, the
show always goes on.
www.thinkubik.com
exhibits - events - environments
5. Dutch Royal Wedding
Challenge
The Royal Wedding of HRH Prince Willem van
Oranje, heir of the Dutch monarchy, to his highly
popular bride Maxima from Argentina was not only
romantic – it was historically important. Our role
in the celebration was to create an exhibition that
would place the marriage in a historical perspective
for the Dutch people and thousands of visitors to
Amsterdam.
Highlights
Kubik handled the project in every detail including
on-site construction, detailed working drawings,
exhibit theme fabrication, packaging, site installation,
audio-visual hardware, lighting design and
installation, accessibility, mechanical interior work
and graphic design. The exhibition concept told
the stories of eight historical royal weddings of the
Dutch Royal Family since 1791, bringing each one to
life with graphics and three-dimensional displays.
Results
The design concept was applied to all elements of
the exhibition – from catalogues, flyers, invitations,
billboards and souvenirs, to a window in Bijenkorf
department store. A miniature version of the Church
was even recreated in the Madurodam amusement
park! The first two months drew more than 90,000
visitors, illustrating Dutch pride in their Royalty and
the success of the exhibit.
www.thinkubik.com
exhibits - events - environments
6. The Amsterdam Marathon ING Bank
Challenge
How do you connect a major sporting event with
ING Bank, a business that isn’t exactly sporty? kubik’s
answer: Make the company’s headquarters look like
a giant running shoe, of course.
Highlights
ING’s corporate headquarters became the talk of
Amsterdam when added laces and all to transform
the building with a state-of-the-art wrap that
showed off ING’s corporate colour. Known locally
as “the shoe,” it soon became one of the most
talked-about installations in our company history,
and photos of it made the covers of hundreds of
newspapers throughout Europe.
Results
The re-styled building put ING’s indelible stamp on
the city’s annual marathon, and the sheer scale of
this project put our work on the radar screen for
thousands of people every day.
www.thinkubik.com
exhibits - events - environments
7. The Giant Living Room Amstel
Challenge
Amstel played a big role as major sponsor in the
2003 UEFA Champions League Final, and asked
us to help leverage their latest TV campaign that
highlighted friends getting together and enjoying
sports.
Highlights
The advertising message was reinforced in the
biggest possible way when kubik produced The
Giant Living Room – a huge outdoor room complete
with mammoth TV and enormous inflatable
furniture. The event took over Albert Square in
downtown Manchester and boosted Amstel’s brand
attributes of friendship, fun and freedom to larger-
than-life status.
Results
The Giant Living Room was a record breaker – in fact
is was the biggest outdoor living space ever created
– and played host to thousands of fans over the
course of the championship.
www.thinkubik.com
exhibits - events - environments
8. Brand positioning launch Royal Philips Electronics
Challenge
Royal Philips Electronics was about to launch a new
global brand positioning, and came to kubik for a
launch event that was true to their latest advertising
message: “Technology should be as simple as the box
it comes in.”
Highlights
We designed and executed a multi-faceted
campaign that was all about the box. We custom-
built a Mystery Box as a teaser and set it afloat in
the canals of Amsterdam. The project also included
a giant version of this white box that was used
to unveil the new brand promise. To reinforce
the message at the launch press conference we
designed and produced the White Room and
organized a blowout wrap party for media and
guests.
Results
The unique and entertaining launch generated
media attention all around the world – and earned a
tremendous amount of free publicity as a bonus.
www.thinkubik.com
exhibits - events - environments
9. NikePark Nike Football
Challenge
Today’s Nike doesn’t “just do it” – it does it raw, rough
and edgy. That was our brief from Nike Design for
creating a series of street-savvy, multi-media, high
energy sporting events. Targeted at soccer-loving
kids all over the world, 20 events had to be timed
to complement an on-going worldwide advertising
campaign.
Highlights
kubik staged events in some pretty raw places: an
abandoned slaughterhouse, an old tanker ship, an
unfinished subway station, to name just a few. We
gave each location a tough industrial feel, using
chain link, oil drums, rusted metal walls and super-
graphics of the world’s best soccer players. Visuals,
lighting and live DJ sound made the events into
totally immersive brand experiences.
Results
We worked on five continents in 10 different
languages to provide a total Nike branded
environment, and played host to thousands of young
soccer fans. Nike met their goal of bringing a great
advertising campaign into the street and reinforcing
the connections between their brand, their market,
and soccer: the sport they both support.
www.thinkubik.com
exhibits - events - environments
10. Volvo Ocean Race Hospitality Pavilion ABN-AMRO Bank
AAB_fullcolourC.eps
ABN AMRO Bank full-colour for coated paper
Width shield: 20 mm
Overlap: 0,05 mm
Challenge
ABN AMRO, one of the largest banks in the world,
participated with 2 boats in the 2005-2006 Volvo
Ocean Race. To showcase the bank’s role in this high-
profile around-the-world sailing race, the hospitality
pavilion we designed and built had to be portable,
robust and very well supported, all around the world.
Highlights
kubik started with the design of a complete on-site
marketing package for the entire international event.
We developed a communications theme and 3D
style guide that drove for the design of all event
materials, including the turnkey two-story hospitality
pavilion that we produced and installed at seven
major race stopovers, an office and port branding
program, and the international event marketing
guide that kept it all on course.
Results
The event marketing guide provided our client with
a communications tool that ensured consistent
branding, both to clients and employees of the
bank. And our international experience helped to
guarantee flawless execution of this prestigious and
award-winning worldwide hospitality program.
www.thinkubik.com
exhibits - events - environments
11. Sail Train NS Dutch Railways
Challenge
So the SAIL 2005 festival is about sailing and your
client - a major event sponsor - is a railway. What
could kubik do, except create an incredible floating
train?
Highlights
When it came to generating attention at
Amsterdam’s Sail 2005, one of the largest maritime
events in the world, our SAIL Train promotion had
some serious competition - 20 tall ships and more
than 500 historic vessels. But grab attention it did.
kubik engineered a special barge that put a real train
on the water and organized a sailing schedule for
public and media VIP guests.
Results
More than 2.5 million visitors saw the SAIL Train up
close, while national and international newspapers,
TV stations, radio and magazines gave the promotion
extensive coverage.
www.thinkubik.com
exhibits - events - environments
13. Corporate custom exhibit SHELL
Challenge
Shell is one of the best-known brands in the world,
with high standards for everything they do. So, when
kubik was asked to design a show environment in
which they would meet prospective employees for
Shell Exploration and Production – the arm of their
company whose responsibilities include drilling
for oil miles under the ocean – it was an appealing
challenge.
Highlights
kubik created two distinct areas for the Shell
environment: an open area that showcased the
Shell Exploration and Production brand, and a
semi-private area for in-depth presentations and
relationship building. A high-tech 3D display
system with an interactive, hands-on display unit
let participants navigate a fully functioning probe
through multi-layers of sand to find and identify
minerals - much like what geophysicists would do
on-site and in laboratories. To reinforce the message,
testimonials from young ambitious employees
working for Shell all over the world were positioned
next to the interactive display
Results
The combination of technology, testimonials
and interactivity provided a strong impression of
the sophisticated world of Shell Exploration and
Production and created a clear picture of the kind of
people Shell wants to recruit.
www.thinkubik.com
exhibits - events - environments
14. Corporate custom exhibit Grolsch
Challenge
“You have beer, and then you have Grolsch.” A
defining statement that has been setting the tone for
Grolsch stand presentations for years. Our challenge
was to create an exhibit that welcomed and invited
visitors and fully supported Grolsch’s position.
Highlights
kubik designed an environment that blended the
old with the new, showcasing the fact that while
Grolsch is one of the oldest breweries in the world, its
beers still have true modern appeal. The innovative
modular stand featured hundreds of traditional
bottles with Grolsch’s famous logo along with
modern photographs of the brand.
Results
This innovative stand is modular and highly adaptive,
allowing a variety of configurations for different
events and target groups. Grolsch International and
several different business units use the stand all over
Europe to meet their diverse requirements.
www.thinkubik.com
exhibits - events - environments
15. Corporate custom exhibit Caterpillar
Challenge
Think of a forklift, and you’ll likely think about
strength and power. So it’s no surprise that exhibits
for forklift manufacturers tend to look the same.
Caterpillar, wanting to take a different tack during
a major show in Utrecht, Holland, asked kubik to help.
Highlights
“Lift your mind” was our creative concept for an eye-
catching, all new show stand. Caterpillar’s machinery
occupied centre stage, but behind it stood a
lounge-café that provided a refuge of peace and
relaxation for weary show-goers – an environment
that dovetailed perfectly with a key client message:
Caterpillar solutions help users work in a relaxed way.
Results
We helped set Caterpillar apart from its competitors
by steering away from the expected. What’s more,
in a sea of predictable presentations, Caterpillar
was lifted above the pack with a solidly branded
message.
www.thinkubik.com
exhibits - events - environments
16. Corporate custom exhibit TEVA
Challenge
When TEVA Europe challenged us to create a new
environment for their booth at the EAHP show in
Maastricht, they made it interesting by also asking us
to incorporate old elements into the new concept.
Highlights
kubik’s response was to seamlessly combine new
with old to create a new high “totem” surmounting a
completely new enclosed bar area that used modern
materials and special green light effects to showcase
TEVA’s “green” corporate color. The project also
faced a very short install time at the show venue, so
careful preparations was needed to ensure that the
exhibit was complete well within the day-and-a-half
timeframe.
Results
The kubik team was able to draw on more than
10 years of experience with this client to design a
subtle environment expressing the spirit of TEVA’s
Corporate Brand Guidelines.
www.thinkubik.com
exhibits - events - environments
17. Corporate custom exhibit Mitsubishi
Challenge
Mitsubishi forklifts was looking for a creative partner
to build a new presence for an upcoming CEMAT
show in Hannover, and challenged kubik to develop
an answer that would “lift” their presence in the
German forklift market. Our response won us the
assignment, and was the hit of the show.
Highlights
The art of Andy Wharhol was the inspiration that
put high energy into our concept, called “The Art of
Lifting” We created a 27x27 metre exhibit that was
.
a graphic showcase for the client’s sensitivity and
competitive spirit. Dressed with powerful Wharhol
inspired images, it featured a real “down-to-earth”
game with true-to-scale remote control model
forklifts that set two drivers/clients in competition to
load/unload a mini-warehouse in the fastest time.
Results
kubik worked hard to gain an understanding of the
challenges the client faces in the German market.
That allowed us to create a 3D space that showed
how ready Mistubishi was to compete for business.
www.thinkubik.com
exhibits - events - environments
18. International exposition program Fabris Lane
Challenge
As a successful global company, renowned for
exceptional design and extremely high quality
eyeware and sunglasses, Fabris Lane needed a UK
corporate environment that would communicate the
aspirational, sophisticated and glamorous elements
of the company.
Highlights
No detail was overlooked as the kubik team
developed a new show environment that would
stand out and reflect our client’s leadership in the
highly competitive world of eyewear trade shows.
Our design combined the finest quality materials
and high impact brand images to create a strongly
branded, completely modular system that will allow
Fabris Lane to use the booth for next 3 years.
Results
The high quality of the new booth provides just
the right support for the Fabris Lane brand and its
products. Easy-change graphics will keep the booth
up-to-date as it travels to major eyewear shows in
New York, Milan and Paris.
www.thinkubik.com
exhibits - events - environments
19. Corporate custom exhibit DSM Resins
Challenge
DSM Resins is the number one performance resin
supplier in the world, and an important part of their
marketing is to make a big impact at major trade
events. For the European Coating Show, they turned
to kubik for a design that would dazzle, delight and
inform like never before.
Highlights
The new DSM booth showcased DSM’s global
reach and wide product line with a spectacular
presentation called “The Art of Resins” Huge
.
reproductions of work from European, American,
Oceania, African & Asian artists set the style. Each art
piece, ranging from Aboriginal art to Rembrandt and
Andy Warhol was printed on a large acrylic panel and
mounted on a custom built vertical light box. The
200 sq. meter booth was designed to be completely
modular, allowing its use at both large and small
events.
Results
High quality international art images have proven to
be exactly the right choice for demonstrating DSN’s
global leadership and the quality of its products. The
“Art of Resins” idea has been fully integrated into
DSN’s Marketing Communication program.
www.thinkubik.com
exhibits - events - environments
21. Luna 8600 retail campaign Nokia
Challenge
Nokia, the world leader in mobile communication
technology, wanted to promote their new luxurious
phone, the Luna 8600, in their flagship stores in an
inspiring and innovative way. It was up to kubik
to achieve high quality design, production and
installation under great time pressure.
Highlights
An environment was created that brought the Nokia
Luna 8600 technology to consumers in an interactive
and innovative way. kubik designers broke the rules
and adapted technology to incorporate LED screens
within the retail store displays, and the effect was
exactly what we were looking for. The environment
lit up the customer’s faces and gave a sense of
illumination throughout the store.
Results
The innovative displays were implemented at Nokia’s
flagship stores in Hong Kong, Moscow, New York and
Chicago. In Hong Kong the sales of the Luna 8600
doubled the week after Kubik installed the display.
www.thinkubik.com
exhibits - events - environments
22. International headquarters Heineken
Challenge
kubik’s brief from Heineken was as pure as their beer:
update their international headquarters to reflect
the spirit of a recent major company reorganization,
and the brewer’s new transparent attitude.
Highlights
kubik engineered and implemented multiple
interior environments within the new headquarters.
The four-storey office space featured themed
environments representing familiar Heineken
territory: the Lounge, the Garden, the Beach, Back to
Africa, the International Bar and the Travel Room. One
key ground floor area was dedicated to “The World
of Heineken.” featuring an iconic in-house bar that
displayed Heineken beers from around the world.
Results
The Heineken headquarters now make an
architectural statement that reflects the renewed
spirit of the brand. New materials, new engineering
ideas and fresh transparency echo the firm’s
corporate values.
www.thinkubik.com
exhibits - events - environments
23. Headquarters Getronics PickRoccade
Challenge
PinkRoccade is one of Europe’s largest ICT groups
and a global IT services company with operations
in The Netherlands, United Kingdom, Belgium and
Canada. kubik was approached to translate their
new corporate identity into 3D design solutions for
office interiors, trade show presentations and event
programs.
Highlights
ubik designed a completely new Techno-Plaza — a
central presentation area in PinkRoccade’s corporate
offices that the company uses to demonstrate all of
its latest IT services. Based on the guidelines of the
corporate identity, we designed and produced office
entrance areas, meeting rooms, exhibition booths
and presentation units, branded with the corporate
look and feel.
Results
The impact and success of Techno-Plaza led
PinkRoccade to ask kubik to develop our initial ideas
into a full-scale communications campaign. We
designed and executed trade show booths and other
events, flawlessly carrying the initial concept through
several communication media.
www.thinkubik.com
exhibits - events - environments
24.
25. Let’s continue the experience
Europe . Plotterstraat 1, 1033 RX, Amsterdam, The Netherlands . +31 20.581.3030
North America . 1680 Mattawa Avenue, Mississauga, Ontario, Canada L4X 3A5 . toll-free +1.877.252.2818
www.thinkubik.com
www.thinkubik.com
exhibits - events - environments
