challenges and difficulties that you may think when you are trying to use cloud services which maybe used in many fields with also customers success stories in consuming such services.

1. 1© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved | 1© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Digital Transformation Day
Kuwait
Digital Transformation on AWS
Tarek El-Elaimy

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s ,
f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHAT
ENTERPRISES
WHAT ENTERPRISES

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ENTERPRISES HAVE
EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
C u s t o m e r
b a s e a n d
b r a n d
e q u i t y
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF YOUR STRENGTHS

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
EXISTING
INFRASTRUCTURE
ESTABLISHE
D
PROCESSES
CULTURAL
RESISTANCE
BUT…..CHANGE IS HARD

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WITH AN EMBEDDED TECHNOLOGY CHALLENGE

8. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
1
GAIN TECHNICAL
FLEXIBILITY
AND SPEED

9. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
2
CREATE AN ENVIRONMENT
OF INNOVATION

10. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
3
ENSURE SECURITY
AND COMPLIANCE

11. BUILDING AGILITY TO RESPOND TO
OPPORTUNITIES
+ REMOVING BARRIERS TO INNOVATION
+ A SECURE ENVIRONMENT
TRANSFORMATION

12. 12© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |

13. CHALLENGE
Needed to analyze data to find
insights, identify opportunities, and
evaluate business performance.
The Oracle DW did not scale, was
difficult to maintain, and costly.
SOLUTION
Deployed a data lake with S3, and run
analytics with Redshift, Redshift
Spectrum, and EMR.
Result: they doubled the data stored
(100PB), lowered costs, and was able to
gain insights faster.
50PB of data
600,000 analytics jobs/day
S3
DynamoDB
Relational Stores
Non Relational Stores
S3
Kinesis
Data Lake Web
Interface
Data Lake APIs
Workflows
service
Discovery
service
Data
Ingestion
Subscription
Service
Data security and governance
EMR
Redshift
Redshift Spectrum
Other Compute
Source systems Big data marketplace Analytics
100PB
Data Quality
/ Curation

14. 14© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved | 14© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Building a bank
of the future
Emirates NBD uses Amazon SageMaker, Amazon
Personalize, and Amazon Polly to create a culture of
innovation within the bank and build personalized
banking experiences for their customers.

15. 15© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved | 15© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Predicting deliver transit
times more accurately
Aramex uses Amazon SageMaker to predict the
whereabouts and arrival times of their deliveries,
achieving a 74% increase in accuracy and in turn
reducing their delivery-related call volume by 40%.

16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
McDonald’s brings
home delivery to
market in four months​
“This was a four month-duration for us—
from idea, to development to massive
scale. That's the new norm that we see
everyday.”
– Thilina Gunasinghe, Chief Technology Architect,
McDonald’s
Cost sensitive—
selling
hamburgers!
Multi-country
support, each
with multiple
delivery partners
Scalability and
reliability to deliver
over 1 million
orders per hour

17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ryanair personalizes
customer travel plans
with machine learning
“Machine learning is hugely important to
our growth, and we’re pursuing a variety
of AWS machine learning services,
including Amazon SageMaker, to
personalize the MyRyanair portal for
every unique traveler.”
–John Hurley, Chief Technology Officer, Ryanair
Routes support
requests to the right
assistance type
Automatically
detects flight
surge demand
Enhances and
personalizes
customer experience

18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
FreshDesk Creates
Automated Chat
Agents
Routes support
requests to the right
assistance type
Reduce Customer
Calls to Call Center
Enhances and
personalizes
customer experience
Freshbots combine Automatic Speech Recognition (ASR) and
Natural Language Understanding (NLU) capabilities of Amazon Lex
with in-house workflows to automate customer service
Users transact using natural language leading to significant
productivity improvements
Customer support agents can make intelligent decisions to enhance
customer experience

19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
CSPAN Automates
Video/Image
recognition
Quick Time to
market solution.
Accelerate Business
Outcomes
Reduce Labor Time
& Effort
Built in 3 weeks
Index against 99,000 people Database
Saving ~9,000 hours a year in labor of identifying individuals in videos
/ Images.
Utilized Amazon Recognition which is a low cost low effort AI Service

20. “Healthdirect Australia operates in a heavily regulated industry, and it is
critical that our compliance data is correct and auditable. With Amazon
QLDB we look forward to having a complete and verifiable history of
every change in our system, making it simple to audit when and how we
arrived at our current state. Regulatory compliance is fact of life for
healthcare companies, and Amazon QLDB enables us to easily track the
controls we have in place and understand how they have changed over
time.”
—Bruce Haefele
General Manager, Technology, Healthdirect Australia

21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
FORTNITE uses AWS data lakes and
analytics
Cost Efficient and
resilient Solution.
Improving Customer
Experience
Handling Data at
Scale
Epic Games needed an up-to-the-minute understanding of gamer
satisfaction for game designers to respond and keep gamers
engaged.
Billions of records are collected on a daily basis. 14 petabytes of
data are stored in an Amazon S3 Data Lake, which is growing by
2 petabytes per month. Telemetry data is sent through Amazon
Kinesis Data Streams to two primary pipelines for real-time
queries and batch analytics using Amazon EMR.
Game designers can instantly learn how the Fortnite community
is responding to
updates and new game elements and almost instantly respond to
improve the game.

22. 22© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Epic Games uses AWS Data Lakes
and Analytics
• Entire analytics platform
running on AWS
• Amazon S3 leveraged
as a data lake
• All telemetry data is collected
with Amazon Kinesis
• Real-time analytics done
through Spark on Amazon EMR,
DynamoDB to create scoreboards
and real-time queries
• Use Amazon EMR for large
batch data processing
• Game designers use data
to inform their decisions
Near real-time pipeline
Near real-time pipelines
Near real-time pipeline
Batch pipelines
Grafana
Scoreboards API
Limited raw data
real time
ad-hoc SQL
Tableau/BI
Ad-hoc SQL
DynamoDB
Game clients
Game servers
Launcher
Game services
Kinesis
Spark on EMR
User ETL
Metric definition
APIs
Other sources
S3
Databases
ETL using
EMR
S3
(Data lake)

23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
And many more………………..

24. 24© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Cloud data lakes are the future
Customers want:
A single data store that is scalable & cost effective
To store data securely in standard formats
To analyze their data in a variety of ways
Cloud Data Lake
Infrastructure
Decoupled Storage
& Compute Resources
Security & Governance
Data
Migration
Streaming
Services
Data
Warehouse
Big Data
Processing
Serverless Data
Processing
Real-time
Analytics
Operational
Analytics
Predictive
AnalyticsETL & Catalog
Data Management

25. 25© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Most comprehensive
Broadest and deepest portfolio, purpose-built for builders
Migration & Streaming Services
Infrastructure Data Catalog
& ETL
Security &
Management
Data
Warehousing
Big Data
Processing
Interactive
Query
Operational
Analytics
Real time
Analytics
Serverless
Data processing
Data Movement
Analytics
Data Lake Infrastructure & Management
Dashboards Predictive Analytics
Visualization, Engagement, & Machine Learning
Digital User Engagement

26. 26© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
FRAMEWORKS INTERFACES INFRASTRUCTURE
AI Services
Broadest and deepest set of capabilities
T H E A W S M L S T A C K
VISION SPEECH LANGUAGE CHATBOTS FORECASTING RECOMMENDATIONS
ML Frameworks + Infrastructure
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
& C O M P R E H E N D
M E D I C A L
L E X F O R E C A S TR E K O G N I T I O N
I M A G E
R E K O G N I T I O N
V I D E O
T E X T R A C T P E R S O N A L I Z E
F P G A SE C 2 P 3
& P 3 D N
E C 2 G 4
E C 2 C 5
I N F E R E N T I AG R E E N G R A S S E L A S T I C
I N F E R E N C E
D L
C O N T A I N E R S
& A M I s
E L A S T I C
K U B E R N E T E S
S E R V I C E
E L A S T I C
C O N T A I N E R
S E R V I C E
ML Services
Ground Truth Notebooks Algorithms + Marketplace Reinforcement Learning Training Optimization Deployment HostingAmazon SageMaker

27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Most Robust, Fully Featured Technology Infrastructure Platform

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
CONTINUOUS SMALL
WINS CREATE CHANGE
R E S U LT S
O P P O S I T I O N

29. DON’T OVERANALYZE IT
JUST GET GOING, think BIG
start small...

30. 30© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved |
Thank you!