Different approaches of premium plugin development techniques along with selling strategies.

1. Fundamentals of WordPress
Premium Plugin
Development
Regan Khadgi
(Lead WordPress Plugin Developer- AccessPress Themes)
(Cofounder – WP Happy Coders)

2. Why Premium Plugin Development ?
• Way of Exponential Income Generation
• More Number of Plugins = More
Monthly Average Sales
• Relief from Clients Projects dependency
• Proper Investment of your time for future
earnings

3. So how to start ?

4. Development Procedure
1. Generalize a seed
2. Feature Listing
3. Premium and Free Competitors Listing
4. Finalize a Plugin Development approach
5. Development

5. Generalize a seed
• Any idea small or big
• Should make sense in terms of WordPress
• 30% of your Plugin Development

6. Feature Listing
 Generalize all the features to wrap your plugin idea as much as possible
 Both Programming and Designing point of view
 Plugin’s sales point of view
 50% of your Plugin Development

7. Free and Premium Competitors
• WordPress Saturation Level
• Take your competitors as your inspiration

• Don’t replicate competitors
• Check comments, reviews and support
forum to know missing features ;)

8. Finalize a Plugin Development Approach

9. Fremium
 Free version and then Premium Version with more Features
 Traffic generation from free plugin downloaders
 Needs less marketing
 Based on conversion rate
 Avoid making a placeholder

10. Premium
 Direct development of premium plugin without minimized free
version
 Requires higher scale of marketing
 Examples:

11. Development
 Scalable
 Flexible enough to customize through Action and Filters
 Start from Premium Version

12. Choose a Market Place

13. Sell from own site

14. Pros
 100% revenue collection
 ——Independent decision over product pricing and license
 Independent refund policy

15. Cons
 Less traffic generation
 Need Skilled marketing strategy
 Requires own support system
 Requires own payment system

16. Sell From Popular Market Place
 Codecanyon: https://codecanyon.net
 Mojo Market Place: http://www.mojomarketplace.com/
 Codester: https://www.codester.com/

17. Pros
 High traffic generation
 Requires less marketing
 Pre available Support System
 Pre available Payment System

18. Cons
 High Sales Commission rate upto 50%
 International tax deduction
 Dependent product pricing and product license
 Dependent refund policy

19. Any Selling Strategies ?

20. Good Demo & Proper Plugin Description
• Directly Proportional to plugin sales
• Sales page with combination of both visual image,graphics and
text to describe features
• Demo as exposing as possible
• Backend Demo

22. Upgrade to PRO
• Upgrade to PRO section in your Free plugin
• Nice and Non Irritating graphics describing the
PRO version features
• Keep in sidebar

23. Proper Documentation
 A good documentation = Less support enquiries
 Less support enquiries = Less support burden
 Less support burden = More time for new plugin development
 More time for new plugin development = More number of plugins
 More number of plugins = More avereage monthly sales 

24. Regular Updates
 Free and Premium version updated regularly
 Listen to your buyers/plugin users – New ideas and feature
generators
 Try to include requested features in new updates

25. Top Notch Support
 24 hour or less support turnaround time
  Happy Customers = Good Plugin Reviews
 Potential customers
 Quick Fix

26. Nice collection of theories but any
Testimonials from Neighborhood ?

33. Nice Success Story but What if ?

34. Plugin doesn’t perform good sales or doesn’t
get a sale at all ?
 Study Competitors and generalize missing features
 Try different market place
 Try to do some social media marketing

35. I got few sales at beginning but not increasing
 Try to release a major update with major new features
 Enhance Free Version
 Study market more and work on new plugin

36. Conclusion
• Fundamentals that I followed
• Not compulsary but will save your time
• Lets trust WordPress
• With inspiration start your own premium plugin development from
today

37. Found Useful?
 Good to know 
• Inspire others
• Grow together
• (Don’t forget to) - Give back to the community 
- “I am because We are “

38. Thank you!
Have Any Questions, Suggestions or Feedbacks?
Email: regan.khadgi1@gmail.com