1. Search Engine Optimization & Social Media Marketing:
Combine the magic to generate leads
Hardy Alexander, General Manager Regalix India
May 18th, 2010
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
1

2. Presenter: Hardy Alexander
General Manager, Regalix India
Over 18 yrs experience in Sales & Marketing across various industries
such as Manufacturing, Logistics & Supply Chain and Digital Marketing
Vast experience of Business Development across global markets,
especially with start up projects
Currently responsible for managing the Bangalore branch office as a
profit center
Qualification: Masters Degree in Marketing and an Engineering Major in
Metallurgy
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 2

3. Search Engine Optimization & Social Media Marketing:
Combine the magic to generate leads
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 3

4. Combine the Magic – SEO & SMM
Inbound Marketing for Growing Leads
Search Engine Optimization and Lead
Generation
Leveraging Social Media for Lead
Generation
Combining Benefits of SEO & SMM
About Regalix
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 4

5. Increase Leads by Increasing Google Indexed Pages
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 5

6. Acquire More Leads by Ranking in Google’s Top 100
Search Results
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 6

7. Marketers With Blogs Generate More Leads
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 7

8. Increase Leads by Using Twitter & Growing Followers
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 8

9. What Does This Mean for You as Marketers?
Google Indexed Publishing & Using Twitter &
Pages & Ranking Growing Blog Growing Followers
• Build Page • Grow Indexed • Build
Volume pages Relationships
• Page • Increase number • Enhance
Optimization of KWs Relationships
• Generate • Increase your
inbound links presence in
• Increase repeat Google
visitors
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 9

10. Combine the Magic – SEO & SMM
Inbound Marketing for Growing Leads
Search Engine Optimization and Lead
Generation
Leveraging Social Media for Lead
Generation
Combining Benefits of SEO & SMM
About Regalix
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 10

11. Search Engine Optimization and Lead Generation
"Search engine optimization (SEO) is the process of
improving the volume or quality of traffic to a web site
from search engines via "natural" ("organic" or
"algorithmic") search results. Typically, the earlier a site
appears in the search results list, the more visitors it
will receive from the search engine.”
- Wikipedia.org
o Online lead generation starts by generating traffic to your content
o Generate high quality and/or free leads
o Enhance your credibility by getting your content to rank high on
the search engines
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12. Optimizing Your Web Site for the Search Engines
On-Page Optimization Off-Page Optimization
Keyword Density Building Backlinks
Page Title
Header Tags
Internal Linking
Structure
Keywords at the top of
the page
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 12

13. Combine the Magic – SEO & SMM
Inbound Marketing for Growing Leads
Search Engine Optimization and Lead
Generation
Leveraging Social Media for Lead
Generation
Combining Benefits of SEO & SMM
About Regalix
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 13

14. Example: BreakingPoint Systems
Company: Resiliency Testing for Next RESULTS
Generation Networks & Devices, Austin Texas 155% increase in unique Web visitors
Situation: Limited Budget | Target audience of Leads by Source:
Security & QA, hated being ‘marketed to’. 55% inbound Web
23% trade shows
Six Steps to Develop Social Media Strategy & 20% Email
Measure it:
Create Blog to start & join online
conversation Marketing-influenced pipeline by source:
Establish Twitter Account 75% inbound Web
Create LinkedIn Group 17% Email
Modify press release strategy for blogger 4% trade shows
coverage
Promote Social Media channels on
company website and in email signatures
Measure growth of Social Media accounts
and web traffic
“After six months, we saw some amazing results,” –
Pam O’Neal, VP Marketing BreakingPoint
© 2006 Confidential | intelligent marketing & technology solutions Source: http://jeffbullas.com/ , Jan 2010 14

15. Leveraging Social Media for Lead Generation
Listen first
Set clear goals
Add value to online conversations
Empower employees
Paid & Organic search
Corporate website relevant to sales process
Broaden digital footprint
Use Twitter as a business tool
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: http://blog.ogilvypr.com/ , Mar10 15

16. Combine the Magic – SEO & SMM
Inbound Marketing for Growing Leads
Search Engine Optimization and Lead
Generation
Leveraging Social Media for Lead
Generation
Combining Benefits of SEO & SMM
About Regalix
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 16

17. SEO Benefits of Social Media Marketing
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 17

18. Combine the Magic – SEO & SMM
Inbound Marketing for Growing Leads
Search Engine Optimization and Lead
Generation
Leveraging Social Media for Lead
Generation
Combining Benefits of SEO & SMM
About Regalix
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 18

19. About Regalix
Full-Service: Digital Marketing & Technology
Talent: Leadership, Advisory, 150+ Team
Customers: Fortune 500 and Venture-Backed
Verticals: Retail, Hi-Tech., Finance, Healthcare
Global: HQ in Silicon Valley, 4 Offices
Recognition:
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20. Domain Expertise
UCLA
xignite
ICICI
BANK
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21. Regalix Social Media Jump Start Plan
If you have any questions about Social Media, Twitter,
Facebook, and Digital Marketing, please contact Brendan
Farnell: bfarnell@regalix-inc.com
Service Contact
Our marketing practitioners will analyze your Please contact:
current marketing program and business Namrata Kumar
model, and give you a comprehensive social namrata@regalix-inc.com
media strategy tailored to your specific needs
– The plan will include objective, tactics and
outcome expected.
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22. Thank You
US Bangalore New Delhi Chandigarh
3000 Bridge Parkway, 2nd Floor, Zam Zam Centre B-56, Sector 4 415, Sec 8
Suite 101, Redwood #26, Infantry Road Noida 201 301 Panchkula 134109
Shores Bangalore 560 001 India India
CA 94065, USA India
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 22