2. MARKET INSIGHTS
Pet food market in Singapore is worth USD 102
million in 2017.
Humanization and premiumization are the key
factors driving sales in the region.
Dog foods dominate 51.6% of all pet food sales.
Owners are now looking for natural and high-
quality products for their pets.
4. DOGS RULE THE REGION
More people in Singapore now own dogs,
with the number of canine pets increasing
from an estimated 47k in 2006 to 62k in
2017.
Singapore has a dog population of
102million . 48% household own a pet dog.
Cats second most common pet 29%
household on cat.
Dogs
35%
Birds
10%
Hamster
s
10%
Rabbits
15%
Cats
30%
5. DOG BREEDS POPULAR IN SINGAPORE
Miniature schnauzer Golden Retriever Chihuahua
Shih Tzu Jack russel terrier Maltese
8. PREMIUMIZATION
Humanisation is a key trend in the region.
Widespread attention to the health and well-
being of pets has led to the choice of high
quality food (premium foods)
Perfect flavour, type and brand of food that
meets pets specific needs .
9. HUMAN GRADE
Pet anthropomorphism has led pet parents to feed
their pets with food containing human grade
ingredients.
People are embracing a ‘Feed your dog what you can
eat’ mentality.
10. NATURAL AND ORGANIC
Growing concern among people regarding their
pets’ health.
This has led to a good scope for natural and
organic pet foods.
Consumers are willing to pay way more for an
organic product now than in the past.
11. GRAIN FREE
Not all dogs are immune to gluten. This gluten allergy
can lead to Celiac disease.
This has led to the increasing sales of grain-free pet
foods in the region.
With increasing pet anthropomorphism, more owners
are being aware about the disease and are
purchasing grain-free food.
12. DOG FOOD AND TREAT SALES
Consumer Behavior, Retail sales
13. PETS ARE FAMILY
Pet owners agree that they don’t
feel alone when surrounded by
their pet.
Pet owners consider pets to
be a part of their family.
Pet owners agree that
their pet is their best
friend.
90% 80% 75%
14. DOG FOOD SALES
Dog food dominates 51.6% of the total pet food sales.
The total pet food market is worth USD 102 million.
Market is moving towards Premium Food and Treats –
mostly towards healthy and natural.
15. DOG FOOD GROSSING MILLIONS
Dog food market value USD 45.9 million
in 2018.
The market to value USD 134.4 million in
2021 with a growth rate of 4.3%
dominating 51.6% of the pet food market. 45.9
65.6
93.9
134.3
2018 2019 2020 2021
Retail market size in USD Millions
16. DISTRIBUTION CHANNEL
Home stores are the major distribution
channel dominating 58% of sales.
Convenience stores shares the least with
a share of 3%
Home Stores
58%
Pet shops
31%
Supermarkets
4%
Convenience
Stores
3%
Drug Stores
4%
17. TWO BIGGEST MARKETS AND SINGAPORE
JAPAN
Dog population: 11m
Dog food market: US$ 1550 Mn
USA
Dog population: 77.8m
Dog food market: US$ 14.4 Bn
SINGAPORE
Dog population: 824k
Dog food market: US$ 102Mn
18. Singapore is a small, but wealthy nation with an
open and trade-driven economy. It is ranked
number one by the World Bank to start and run a
business.
Mordorintelligence
“Dog treats recorded the strongest retail value
growth in dog food in 2017, with product
innovation and the focus on health among new
brands contributing towards much of the growth.”
Alliance expert
“The close connections between dog owners
and their canines have aided pet humanisation
trends in dog food.”
Euromonitor international
WHAT EXPERTS SAY
“Grain free and gluten free food have grown in
popularity, as they are successfully positioned
as healthier and more nutritious as they do not
have fillers such as corn.”
Euromonitor international
20. NATURAL TREAT FOR NATURAL LOVE
Dogsee Chew is made only from 4 ingredients –
Yak Milk, Cow Milk, Lime Juice and Salt.
These chews are healthy and human grade, and
are handcrafted in the Himalayas.
Dogsee treats are 3 times harder than bones.
Dogsee Chew is a 100% natural and human
grade product; free from grain, gluten,
preservatives and artificial flavoring.
21. HIMALAYAS TO DOGS OF THE WORLD
Currently the biggest pet food trends in the
United States; Premiumization and
humanization.
Consumption of organic foods and products
is the other trend.
Dogsee products are premium, human
grade, 100% natural and organic.
22. 22
For the Love of Dogs, Passion for All Natural Food, and Affinity to the Himalaya.
WHY DOGSEE CHEW?
ALL NATURAL PRODUCT
Dogsee Chew is the answer
to Liver & Oral problems – All
Natural Treat with hard chewy
texture.
These chews are successful
in US and have Global
appeal.
ORIGINATED IN HIMALAYA
Himalaya Yak/Cow Milk Chews
can only be manufactured in
Himalayan Region of Nepal,
Bhutan and Sikkim.
HIGH MORTALITY RATE
Globally about 70% Dogs
don’t live their full life and
die in between 8 to 10
years.
LIVER & ORAL PROBLEMS
Liver Problems come from high
intake of
preservatives/chemicals, while
Oral issues come due to lack of
hard chews for dogs.
25. We work to better the life of Stray Dogs around the World.
We support adoption of Stray Dogs
through
We are friends of
We provide our treats for free to VOSD to feed
stray dogs.
So far, over 100 dogs has been adopted in Bangalore
through #BOTA. We are their proud partners.
AND, WE REALLY LOVE DOGS!!
26. TALK TO US
Shirish Ghimire
Marketing Manager
Dogsee Chew
Email:
shirish@dogseechew.com
Reena Thapa
Marketing Intern
Dogsee Chew
Email:
reenathapa200@gmail.com
We are looking for distributors across the country. Interested? Talk to us
