Marketable UX: Ease + Simplicity November 2012

1. THEWHY
BEFORE
THE HOW
Reena Merchant
Twitter: @ReenaMerchant
Website: www.reenamerchant.com

2. HOWDO I DESIGN FOR MOBILE?
HOWDO I ENGAGE MY USERS?
HOWDO I CREATE SOMETHING MARKETABLE?
@ReenaMerchant
WEWANTTO
KNOWTHE HOW

3. BUT MOBILE ISN’T JUST ANOTHER INTERFACE
IT’STHE MOST
SIGNIFICANT EVOLUTION IN USER INTERACTIONS
SINCETHE MOUSE
@ReenaMerchant

4. 6 BILLION
MOBILE DESIGN ISN’T A NICHE
THERE ARE OVER
MOBILE USERSWORLDWIDE
Mobile devices outnumber desktops and laptops 3 to 1.
@ReenaMerchant

5. ‘’‘’BEFORE DIVING INTOTHE“HOW”,WE MUST FIRST CONSIDERTHE
“WHY”. IN ORDERTO ORGANIZEYOUR SCREENS, CHOOSEYOUR
FEATURES, OR EVEN CHOOSEYOUR COLOR SCHEME,YOU FIRST HAVE
TO KNOWWHATYOU’RE UP AGAINST BY UNDERSTANDINGTHE
HABITSTHAT PEOPLE BRINGTOTHE MOBILE ENVIRONMENT.
@ReenaMerchant
JOSH CLARK,TAPWORTHY

6. [1]
PUTYOURSELF INTHEIR
SHOES
(THEORETICALLY)
@ReenaMerchant

7. EMPATHIZE
@ReenaMerchant

8. [2]
NO REALLY.
PUTYOURSELF INTHEIR
SHOES
@ReenaMerchant

9. GENERATIVE RESEARCH
CONCEPTUAL SOLUTIONS
EVALUATIVE RESEARCH
@ReenaMerchant
TALKTO USERS

10. 1PRODUCT
60USER INTERVIEWSWORLDWIDE
120HOURS OF DATA
@ReenaMerchant

11. EMPATHIZE
MORE@ReenaMerchant

12. [3]
ZOOM OUT
@ReenaMerchant

13. WHAT DEVICES AREYOU DESIGNING FOR?
HOWWILLTHESE DEVICES INTERACT?
WILL YOUR EXPERIENCE COMPLEMENT ANOTHER?
@ReenaMerchant
THE ECOSYSTEM

14. SOURCE:GOOGLE

15. EMPATHIZE UNDERSTAND USER BEHAVIOURS
EMPATHIZE MORE TALKTO USERS
ZOOM OUT WHAT’SYOUR ECOSYSTEM
CONTEXT IS KING.
@ReenaMerchant
DON’T FORGET!

16. THANKYOU
DRIVE HOME
SAFELY
Reena Merchant
Twitter: @ReenaMerchant
Website: www.reenamerchant.com