Let's Get Digital
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This document summarizes the evolution and current state of social media. It outlines the speaker's experience with social media from building websites as a teen to her current job focused on digital media. Popular social networks are discussed, including Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat, Tumblr and LinkedIn. Key statistics are provided on the size and demographics of users for each platform. The presentation emphasizes that social media has undergone a major shift to being mobile-centric. It concludes by offering tips for getting started with social media.
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Let's Get Digital
- 1. LET’S GET DIGITAL. Association of Asian IndianWomen of Ohio June 28, 2015
- 2. I am………….. I love social media, and I have for awhile! • 13: built first website • 14: developed first e-newsletter • 19: joined social media: Friendster • 20: joined MySpace • 21: joined Facebook • 22: graduated college in Public Affairs Journalism • 22: got first marketing job after college • 25: landed job that involved social media • 30: transitioned to job dedicated to digital @ReenaSGoodwin Twitter | Instagram | Pinterest | LinkedIn
- 3. On the agenda for today… • Social media: then and now • Popular social networks • The Social Shift • Getting started
- 4. HOW DO YOU USE SOCIAL MEDIA? First thing’s first…
- 5. Top 10 Reasons • Social interaction • Keeping up to date with others • Information seeking • Passing time • Entertainment • Relaxation • Expression of Opinions • Subject matter to talk about • Convenience • Sharing Information Whiting &Williams study, 2013
- 8. ONE IN FOUR PEOPLE USE SOCIAL MEDIA… …and they probably use Facebook.
- 9. …and they probably use Facebook NOT JUST FOR THE KIDS Social Media London, 2015 In the United States alone: • 20.5% of Facebook users will be in the 25-34 demographic. • 22.6% ofTwitter users will be in the 18-24 demographic with 52.9 million users in total in 2015. • 22% of Pinterest users, similar to Facebook, will be in the 25-34 demographic. • Instagram falls second behind Facebook (156.5 million) for total number of users with a figure of 60.3 million in 2015, increasing to 65.3 million in 2016. • The 65+ demographic will see the largest increase in social media users to 16.6 million from 2015-2016.
- 10. 1. Facebook • Largest global social network • 1.39 billion users • Almost 80% of Facebook activity is via mobile • 350 million photos uploaded daily • 1.3 million pieces of content shared every minute of every day Jeff Bullas: Awesome Facts and StatisticsYou Need to Check Out, 2015
- 11. 2. YouTube • Second biggest search engine • YouTube has more than 1 billion users • Hundreds of millions of hours watched, generating billions of views each day • The number of hours people are watching on YouTube each month is up 50% year on year • 300 hours of video are uploaded toYouTube every minute • Half ofYouTube views are on mobile devices YouTube, 2015
- 12. 3. Twitter • The place for breaking news on the social web • 288 million monthly active users • 80% ofTwitter users use the network on their mobile devices • Great for celebrities • 140 characters aTweet • Moving towards more visual Jeff Bullas, Twitter Facts and Stats, 2015
- 13. 4. Instagram • Owned by Facebook • More than 300 million active users every month – less than 1/3 in the United States • 64% of Instagram users are women, 36% are men. • 73% of Instagrammers are between 15 and 35 years old. Jeff Bullas, Instagram Facts and Stats, 2015
- 14. 5. Pinterest • Visual social bookmarking site • 81% of users are Female • Median age of 40 • Most pinned categories: Food & Drink, DIY & Crafts, Home Décor, Holidays & Events • All about inspiration = huge opportunity for brands • Men signing up faster than ever Cision: 25 Pinterest Facts, Stats, and PR Best Practices, 2015
- 15. 6. Snapchat • Send photos and short video clips that vanish within 10 seconds • 100 million daily active users that send roughly 400 million Snapchats per day • 71% of Snapchat users are under the age of 25 • 70% of users are women • 77% are in college • Great for brands to share coupons Business Insider, Snapchat Active Users Exceed 30 million
- 16. 7. Tumblr • Social blogging network • 420 millionTumblr users and 217 millionTumblr blogs • Nearly 115 millionTumblr posts per day • 50% ofTumblr users access the site through the mobile app • Average number of times aTumblr post is reblogged: 14
- 17. 8. LinkedIn • Social meets professional • More than 350 million users (107 million in the U.S.) • The only social network of these not banned in China • Predominantly male • 17 minutes a month spent on LinkedIn on average • Tip: listing your skills gets your profile viewed 13x more
- 20. The Social Shift MOBILE IS MONUMENTAL
- 22. Tips for Getting Started 1.) Decide on which social networks are right for you 2.) Determine personal social use v. professional social use 3.) Consider privacy/safety issues 4.) Don’t forget to post varied amounts of content and often!
- 24. Thank you!
- 25. Prepared by: Reena S. Goodwin reenasgoodwin@gmail.com @reenasgoodwin For: Association ofAsian Indian Women of Ohio Sunday, June 28, 2015
Hinweis der Redaktion
- When it first emerged, social media was seen as a fun way to waste time. Now just a few years later, brands and companies are flocking to social media because of the intimate and evolving relationship it provides with current and potential customers.
- Ecosystem
- Now lets talk about some of the most popular social networks.
- Now lets talk about some of these most popular social networks.
- Content is key!
- Google #1 search engine
- Not growing as rapidly as other networks
- Most engagement, use an average of 11 hashtags per photos. Comment, not just like, to increase engagement.
- Also great for weddings Men have different interests on Pinterest – more likely to search for technology, humor, cars and gardening.
- Makes sense teens would love it – don’t get in trouble!
- Unlike every other network, predominantly male! ****In five years, everything could change….
- Photo heavy but thoughtful story telling. I didn’t just bake banana bread, but here’s why I baked it (bad day), how I baked it (all natural), and the instructions- how to. What’s making this easier than ever…
- The reason for this shift to image-heavy is that everyone is a photographer now with their smart phones, and mobile gives us the ability to share instantly. Pew Research: 64% of American adults own a smartphone.
- It’s not just an American phenomenon. MediaNama provides news and analysis of Internet and Mobile in India, covering Ecommerce, Apps, Funding, Payments, Digital Policy & more.