http://www.reelseo.com ► Here's my presentation on YouTube Marketing given in March, at Search Engine Strategies NY.

1. Next Gen YouTube Marketing
Video marketing case studies, specific advanced optimization tactics, and YouTube
networking advice that can help boost your next video marketing projects to the next level
Mark Robertson
Founder | ReelSEO.com
@reelseo
New York | March 19–23
#sesny

2. Get Reel With Video! NEW YORK
March 21st, 2012 | #SESNY
ReelSEO.com = The Online Video Marketing Guide
Our focus is to help businesses and
brands capitalize and maximize the
power of online video.
Video Marketing Video Advertising
Video SEO Video Technology
Video Search Video Production
Research & Trends E-Commerce Video
Live Video Web Series
Mobile Video Internet TV
Facebook.com/reelseo
Twitter.com/reelseo
Youtube.com/reelseo
@reelseo

3. YouTube - #1 Thing to Remember NEW YORK
March 21st, 2012 | #SESNY
As Greg put it…. “Dedicate time….”
Dedicate Time To:
• Creating Magnetic Content
• Optimizing Your Videos
– Uploading
– Describing
– Extending
– Interacting
– Sharing
@reelseo

4. CREATE MAGNETIC CONTENT

5. Viral Strategy = Russian Roulette NEW YORK
March 21st, 2012 | #SESNY
95% of YouTube videos have less than 10K views - TubeMogul.
“…most YouTube videos get less than a couple of hundred views.” – YouTube Help
@reelseo

6. THAT BEING SAID….
What is a known & cheap talent that consistently works?
(Hint, many of you live with such talent)
00:09

7. What Content Works On YouTube NEW YORK
March 21st, 2012 | #SESNY
http://www.youtube.com/watch?v=316buwB3tSw
http://www.youtube.com/watch?v=IkOQw96cfyE
@reelseo

8. TIP: GET RIGHT TO THE POINT
00:18

9. The 1st 15 Sec: GET TO THE POINT NEW YORK
March 21st, 2012 | #SESNY
GET TO THE POINT
• Address the audience, ask a question, spark
curiosity.
• Tease with a quick clip preview of what's to come.
+50% leave in the first 60 sec.
@reelseo

10. Keep Them Interested NEW YORK
March 21st, 2012 | #SESNY
Monitor YouTube Analytics & Hotspots
15 sec. bumper
@reelseo

11. Bumpers Don’t Have to Be First NEW YORK
March 21st, 2012 | #SESNY
http://www.youtube.com/watch?v=oMz5rUo64qY
@reelseo

12. UPLOAD, OPTIMIZE, EXTEND

13. OPTIMIZING VIDEOS ON YOUTUBE
00:40

14. Titles Are VERY Important, Duh NEW YORK
March 21st, 2012 | #SESNY
• Titles show in player and in
search results
• First 50 char are shown in
Universal, etc…
• Put targeted hrase FIRST
• It’s ok to duplicate phrase
Which one would you
click on?
@reelseo

15. YouTube Optimization Tips NEW YORK
March 21st, 2012 | #SESNY
Maximize Descriptive Text Areas
• Descriptions
– Use descriptions liberally (5000 char)
– Put target keywords first
• Tags
– optimize & de-optimize
– Don’t spam
– Put target keywords first
– Phrases in quotes or commas
– Add semantically related
@reelseo

16. TIP: CUSTOMIZE & SHORTEN LINKS
00:36

17. Drive YouTube Viewers Home NEW YORK
March 21st, 2012 | #SESNY
URL in Description Field
– Must include http://
– Use URL shortener – tracking, nofollow
• Customize w/ keywords using bit.ly
@reelseo

18. Choose Compelling Thumbnails NEW YORK
March 21st, 2012 | #SESNY
Which one would you choose?
Search phrase = “Flip Mino HD”
@reelseo

19. TIP: NON-PARTNER THUMBNAIL TRICK
00:36

20. Non-Partner Thumbnail Hack, Trick… NEW YORK
March 21st, 2012 | #SESNY
1. Add static image to end of video – long duration
2. Upload and mark it 'Unlisted’
3. Select the 3rd generated thumbnail
4. Save and WAIT!!! When the 3rd thumbnail shows up,
you're goready
– may take 24-36 hrs.
5. AFTER you are shown the desired 3rd thumb, trim.
YouTube.com/watch?v=Z8Npxtubc4c
– Keep about 1 sec. of the image at the end.
6. Make the video 'Public'
@reelseo

21. MORE OPTIMIZATION
00:40

22. Take Advantage Of YouTube Playlists NEW YORK
March 21st, 2012 | #SESNY
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23. YouTube Closed Captions/Subtitles NEW YORK
March 21st, 2012 | #SESNY
• Accessibility for Hearing Impaired • Global Reach - Translations
@reelseo

24. “Content Network for Videos???” NEW YORK
March 21st, 2012 | #SESNY
@reelseo

25. TIP: ANNOTATIONS ROCK!!!
00:36

26. Annotations Drive Action & Views NEW YORK
March 21st, 2012 | #SESNY
Link to other
videos
Community Engagement
Encourage responses,
comments, likes, subscribes
@reelseo

27. Drive Viewers With Annotations NEW YORK
March 21st, 2012 | #SESNY
@reelseo

28. Control Related Videos, Kind of NEW YORK
March 21st, 2012 | #SESNY
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29. Most Importantly – Search Factor NEW YORK
March 21st, 2012 | #SESNY
“…YouTube’s search algorithm favors videos that drive traffic to other
videos, playlists, channels, or subscriptions via linked annotations….”
- The YouTube Creator Playbook
@reelseo

30. Annotate When At High Attention NEW YORK
March 21st, 2012 | #SESNY
@reelseo

31. Don’t Overdo It. NEW YORK
March 21st, 2012 | #SESNY
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32. Add Locations You Want To Target NEW YORK
March 21st, 2012 | #SESNY
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33. Seed & Promote Inside & Outside YT NEW YORK
March 21st, 2012 | #SESNY
• Connect to Social Networks in YouTube
• Post to your website
• Post to industry blogs
– “Key Influencers”
• Post to social networks Directly from YouTube’s
– Twitter Partner Guide
– Facebook
– Linkedin
– G+
• Send internally
@reelseo

34. QUESTIONS?